What does a Web Content Manager do?

Learn all about Web Content Manager duties, skills and much more. Get expert advice on how to become a Web Content Manager.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

A Web Content Manager is responsible for creating, editing, and publishing content for a website. They work with web designers to ensure that the content is displayed correctly on the website. They also work with marketing teams to ensure that the content is effective in promoting the website.

Web Content Manager job duties include:

  • Research, write, edit and proofread web content
  • Plan and develop web content in line with business goals
  • Work with designers, developers and other stakeholders to ensure content is accurate and fit for purpose
  • Monitor web metrics to assess performance and identify areas for improvement
  • Generate ideas for new content and features to keep the website fresh and engaging
  • Keep up to date with developments in the digital world and share best practices with colleagues
  • Manage website content according to editorial calendars and style guides
  • Ensure all content is optimised for search engine ranking
  • Publish content using a Content Management System (CMS)
  • Monitor user feedback and take action to improve the user experience

Web Content Manager Job Requirements

A web content manager is responsible for the development, creation, and maintenance of content on a website. They work with designers, developers, and marketing teams to ensure that the content is accurate, up-to-date, and engaging. A web content manager typically has a bachelor's degree in communications, journalism, or a related field. Some employers may require certification in web design or online content management. A web content manager should have strong writing, editing, and communication skills. They should also be able to work independently and be comfortable using various Content Management Systems (CMS).

Web Content Manager Skills

  • Writing
  • Editing
  • Proofreading
  • Research
  • Project management
  • Web design
  • Web development
  • SEO
  • Marketing
  • Communications
  • Analytics

Related: Top Web Content Manager Skills: Definition and Examples

How to become a Web Content Manager

Web content managers are responsible for the overall tone and feel of a website. They work with designers, developers, and other team members to create a user-friendly experience for visitors. In order to become a web content manager, you will need to have strong writing and editing skills. You should also be familiar with web design principles and have experience working with content management systems (CMS). Additionally, it is helpful to be organized and detail-oriented in order to keep track of all the moving parts of a website. If you have these skills and qualities, then you may have what it takes to be a successful web content manager!

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