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Top 10 Web Content Manager Certifications

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Updated 16 min read

Certifications are important for web content managers in the job market because they demonstrate a certain level of knowledge and skill. Employers often look for certifications when hiring web content managers to ensure that their new hire is capable of meeting their needs. Certifications provide employers with proof that the applicant has taken the time to learn about and understand best practices in the field, as well as a commitment to continuing education. They show employers that the applicant is qualified and knowledgeable enough to manage web content in an efficient and effective manner. Additionally, certifications may be required by employers for specific positions or tasks, so having them can give applicants a leg up in the job market.

The purpose of this article is to review the top certifications for Web Content Managers and explain how they can help web content managers advance in their careers.

What are Web Content Manager Certifications?

Web Content Manager Certification is a certification program designed to help individuals learn the skills necessary to become a successful Web Content Manager. This certification provides an in-depth understanding of topics relating to web content management, including website design, writing for the web, search engine optimization (SEO), social media marketing, website analytics and more. By obtaining this certification, individuals can demonstrate their knowledge and expertise in managing web content and gain an advantage when applying for positions as a Web Content Manager.

The certification program consists of both theoretical and practical training that helps individuals gain a strong foundation in the principles of web content management. It covers the fundamentals such as HTML coding, CSS styling, image optimization, page layout and navigation structure. Additionally, it covers various aspects of SEO such as keyword research, link building strategies and content optimization techniques. Moreover, it also includes lessons on writing effective copy for websites as well as creating engaging social media campaigns.

By becoming certified as a Web Content Manager, individuals will be able to show employers that they have the necessary skills needed to successfully manage websites and online presence for organizations or businesses. This certification can give job applicants an edge over other applicants who may not have obtained this certification. Furthermore, having this certification will help professionals stay up-to-date with the latest trends in web content management so they can continue to provide high quality services to their clients or employers.

Pro Tip: Make sure to research web content manager certifications thoroughly before signing up for any course. Look for certifications that are offered by reputable organizations and make sure the modules are relevant to your current skill level. Additionally, consider investing in a certification program that provides ongoing support and mentorship from industry professionals.

Related: What does a Web Content Manager do?

Top 10 Web Content Manager Certifications

Here’s our list of the best certifications available to Web Content Managers today.

1. Adobe Certified Expert (ACE)

Adobe Certified Expert (ACE) is an industry-recognized certification program designed to validate a user’s expertise in Adobe software. The program is offered by Adobe and administered by Pearson VUE, a global leader in computer-based testing.

To become an ACE, you must pass one or more exams that cover topics such as product features, functionality, and best practices. Each exam takes approximately 90 minutes to complete and consists of multiple choice, drag-and-drop, fill-in-the-blank, and short answer questions.

The cost of each exam varies depending on the product being tested; however, most exams cost $180 USD. You can purchase the exam voucher directly from Pearson VUE or through an authorized reseller.

Once you have passed the exam(s), you will receive your official ACE certificate within 6–8 weeks. You will also be listed in the Adobe Certified Expert database so that employers can easily verify your credentials.

2. Oracle WebCenter Content 11g Certified Implementation Specialist

Oracle WebCenter Content 11g Certified Implementation Specialist is an Oracle certification that demonstrates a professional's knowledge and experience in the implementation of Oracle WebCenter Content. This certification covers topics such as installation, configuration, administration, integration, and troubleshooting of the Oracle WebCenter Content system.

It takes approximately two to three months to obtain this certification. To get this certification, you must first pass the 1Z0-567: Oracle WebCenter Content 11g Essentials exam. The exam consists of 75 multiple choice questions and has a time limit of 120 minutes. You must score at least 65% to pass the exam. After passing the exam, you will be eligible to take the Oracle WebCenter Content 11g Certified Implementation Specialist Exam (1Z0-566). This exam consists of 74 multiple choice questions and has a time limit of 120 minutes. You must score at least 65% to pass this exam as well.

The cost for taking each exam varies depending on your location but generally ranges from $200-$250 USD per exam.

3. Microsoft Certified Solutions Associate (MCSA): Web Applications

Microsoft Certified Solutions Associate (MCSA): Web Applications is a certification that validates an individual’s ability to build and maintain web applications using Microsoft technologies. It demonstrates expertise in developing and deploying modern web applications and services on the Microsoft platform. This certification requires passing two exams: Exam 70-480: Programming in HTML5 with JavaScript and CSS3, and Exam 70-486: Developing ASP.NET MVC Web Applications.

It typically takes around six months to complete the MCSA: Web Applications certification, depending on the individual's experience level. To get certified, an individual must pass both exams within a two year period. The cost of each exam varies but generally ranges from $100-$150 USD per exam. Additionally, individuals may need to purchase additional materials such as books or online courses to help prepare for the exams.

4. OpenText Content Management Server (CMS) Certification

OpenText Content Management Server (CMS) Certification is a certification program offered by OpenText, the leading provider of enterprise content management solutions. The certification is designed to demonstrate an individual’s expertise in the use and administration of OpenText CMS.

The OpenText CMS Certification requires candidates to pass two exams:

1.OpenText Certified Professional – Content Server Administration (OTCP-CSA)

2.OpenText Certified Professional – Content Server Developer (OTCP-CSD).

Each exam consists of multiple choice questions that cover topics such as installation, configuration, customization, security, performance tuning, troubleshooting and more. Candidates must have at least one year of experience working with OpenText CMS before attempting the exams.

The OTCP-CSA exam takes approximately 90 minutes to complete and costs $200 USD; the OTCP-CSD exam takes approximately 120 minutes to complete and costs $250 USD. Both exams must be taken at an authorized Pearson VUE testing center or online through Pearson VUE's website. Once both exams are passed successfully, candidates will receive their OpenText CMS Certification.

In order to maintain their certification status, individuals must renew their certification every three years by passing either the OTCP-CSA or OTCP-CSD exam again or by taking an approved course from an authorized training provider.

5. WordPress Developer Certification

WordPress Developer Certification is an official certification program offered by Automattic, the company behind WordPress. It is designed to help developers demonstrate their expertise in developing and managing websites using WordPress. The certification requires passing a series of tests that assess knowledge of the WordPress platform and related technologies.

The certification process typically takes around two weeks to complete, depending on how quickly you are able to study and pass the tests. To get started, you must first register for the program and then take an online assessment that covers topics such as HTML, CSS, JavaScript, PHP, MySQL, and WordPress core concepts. Once you have passed this assessment, you will be invited to take the final exam which consists of multiple-choice questions about WordPress development best practices.

The cost of the certification varies depending on which package you choose. The basic package costs $99 USD and includes access to all course materials as well as one attempt at the final exam. The premium package costs $249 USD and includes all course materials plus three attempts at the final exam.

Once you have completed all requirements for the certification program, your name will appear in a list of certified developers on Automattic’s website. You will also receive a digital certificate that can be shared with employers or clients as proof of your expertise in developing websites using WordPress.

6. Drupal 8 Site Builder Certification

Drupal 8 Site Builder Certification is a certification program offered by the Drupal Association. It is designed to help developers and site builders gain the skills necessary to build, maintain, and optimize websites using Drupal 8. The certification covers topics such as installation, configuration, content management, user management, security, performance optimization, and more.

The certification is available in two levels: Basic and Advanced. The Basic level requires successful completion of an online exam that takes approximately 2 hours to complete. The Advanced level requires successful completion of both the Basic level exam as well as a hands-on project. This project must be completed within 30 days of starting the course.

To get certified at either level, you must first register for the program on the Drupal Association website and pay a fee of $249 (for Basic) or $499 (for Advanced). Once registered, you will receive access to course materials and instructions on how to complete the exam or project.

Once you have successfully completed all requirements for your chosen level of certification, you will receive your certificate from the Drupal Association confirming your achievement. Your certificate will be valid for one year from the date it was issued.

7. Acquia Certified Developer - Back End Specialist

The Acquia Certified Developer - Back End Specialist is a certification program designed to validate the knowledge and skills of developers working with the Acquia platform. This certification is intended for those who are responsible for developing, deploying, and managing applications on the Acquia platform.

The certification exam consists of 60 multiple-choice questions that must be completed within 90 minutes. The exam covers topics such as Acquia Cloud Site Factory, Drupal 8, DevOps, and more. To prepare for the exam, candidates should have a minimum of two years of experience working with Drupal 8 or higher and an understanding of DevOps principles.

To get certified, individuals must register for the exam through the Acquia website and pay a fee of $200 USD. After registering, they will receive an email with instructions on how to access the exam. Once they have successfully completed the exam, their results will be available immediately after submission.

In order to maintain their certification status, individuals must retake the exam every three years.

8. IBM WebSphere Portal Server 8.0 Administration and Configuration for Experienced Administrators Certification

IBM WebSphere Portal Server 8.0 Administration and Configuration for Experienced Administrators Certification is an IBM certification program that validates the skills of experienced administrators in installing, configuring, and managing WebSphere Portal Server 8.0. This certification is designed to demonstrate a professional’s ability to maintain a secure, reliable, and highly available WebSphere Portal Server environment.

The certification consists of one exam (Test C9550-412). The exam focuses on topics such as installation, configuration, administration, troubleshooting, security, performance tuning and monitoring of WebSphere Portal Server 8.0 environments. It also covers topics related to integrating with other products such as LDAP servers and web servers.

The exam takes approximately two hours to complete and contains 70 questions. To pass the exam you must score at least 68%.

To get certified you must have a minimum of 6 months experience working with WebSphere Portal Server 8.0 or equivalent experience in another portal server product such as Oracle WebLogic or Microsoft SharePoint. You must also purchase an IBM certification voucher from the IBM website before registering for the test.

The cost for the IBM certification voucher is $200 USD plus applicable taxes and fees.

9. Sitecore Certified Professional Developer

Sitecore Certified Professional Developer is a professional certification program designed to recognize individuals who demonstrate a high level of expertise in the development of Sitecore solutions. It is a globally recognized certification that validates an individual’s knowledge and skills in developing and deploying Sitecore websites.

To become certified, you must pass the Sitecore Certified Professional Developer exam. The exam consists of 60 multiple-choice questions and takes approximately 90 minutes to complete. The exam covers topics such as developing with Sitecore, creating and managing content, working with the API, and troubleshooting issues.

In order to take the exam, you must first register for it on the Sitecore website. You will then be given access to the study materials which includes video tutorials, practice exams, and other resources to help you prepare for the exam. Once you have studied for the exam, you can schedule your test at a Pearson VUE testing center near you.

The cost of taking the Sitecore Certified Professional Developer exam varies depending on your location but typically ranges from $150-$200 USD.

10. Ektron CMS400 Developer Certification

Ektron CMS400 Developer Certification is an industry-recognized certification program that is designed to validate the technical skills and knowledge of web developers who are working with the Ektron Content Management System (CMS). This certification program is administered by Ektron, Inc., a leading provider of content management solutions.

The certification consists of two parts: a written exam and a practical exam. The written exam tests the candidate's knowledge of the basic concepts, features and functions of the Ektron CMS. The practical exam requires the candidate to demonstrate their ability to develop websites using the Ektron CMS.

The written exam takes approximately 2 hours to complete and costs $100 USD. The practical exam takes approximately 4 hours to complete and costs $200 USD. Candidates must pass both exams in order to receive their certification.

In order to take either exam, candidates must first register for an account on the Ektron website. Once registered, they can purchase an access code for either or both exams from within their account. After purchasing an access code, candidates will be able to schedule their exams online at any time that is convenient for them.

Once both exams have been successfully completed, candidates will receive their official Ektron CMS400 Developer Certification certificate via email within 3-5 business days.

Do You Really Need a Web Content Manager Certificate?

The answer to this question depends on your individual career goals. If you are looking to work in a specialized field such as web content management, then having a certificate can be beneficial. Having a certification shows employers that you have the knowledge and skills necessary to manage web content. Additionally, having a certificate could open up more job opportunities and help you stand out from other applicants.

On the other hand, if you are only looking for general web development jobs, then a web content manager certificate may not be necessary. Many of these positions require basic HTML and CSS knowledge, which can easily be acquired through online tutorials or courses. However, if you want to work in more specialized areas such as SEO optimization or user experience design, then having a certificate could give you an edge over other applicants who do not have one.

Ultimately, it is up to you to decide whether or not obtaining a web content manager certificate is worth your time and money. If it fits with your career goals and interests, then it may be worth pursuing. Otherwise, there are plenty of other ways to gain the necessary skills for working in the web development field without getting certified.

Related: Web Content Manager Resume Examples

FAQs About Web Content Manager Certifications

1. What is a web content manager certification?

Answer: A web content manager certification is a professional credential that recognizes an individual’s ability to manage and maintain websites and online content.

2. What are the benefits of getting a web content manager certification?

Answer: Benefits of having a web content manager certification include increased job opportunities, higher salaries, improved credibility, and greater recognition in the industry.

3. What qualifications do I need to get certified as a web content manager?

Answer: Requirements for becoming certified as a web content manager vary depending on the specific program but typically include education in the field or related experience, passing an exam, and meeting other requirements such as completing coursework or attending seminars.

4. How long does it take to get certified?

Answer: The amount of time it takes to become certified can vary depending on the program and individual circumstances, but generally it takes between 6 months and 1 year to complete all of the requirements for certification.

5. How much does it cost to become certified?

Answer: Costs associated with obtaining a web content manager certification can vary depending on the program chosen, but typically range from $500 to $2,000.

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Brenna Goyette

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Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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