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What does a Web Content Specialist do?

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 4 min read

A web content specialist is responsible for creating, managing, and improving content on a website. They work with web designers and developers to ensure that the content on a website is accurate, up-to-date, and relevant to the site's audience. A web content specialist may also be responsible for SEO (search engine optimization) and social media outreach.

Web Content Specialist job duties include:

  • Research, write, edit and proofread web content
  • Plan and develop web content in line with business goals
  • Liaise with designers, developers, copywriters and marketing teams
  • Optimize web content for search engine ranking and usability
  • Analyze web analytics data to assess performance and suggest improvements
  • Develop an editorial calendar and ensure timely publishing of content
  • Monitor industry trends and competitor activity
  • Generate ideas for new content types and suggest innovative ways to present existing content
  • Stay up-to-date with developments in online technologies and trends
  • Manage website content updates in collaboration with other team members

Web Content Specialist Job Requirements

Most employers prefer candidates for web content specialist positions to have a bachelor's degree in English, communications, or journalism. However, some jobs may only require an associate degree or postsecondary certificate. Many web content specialists have previous experience working as writers or editors. Some employers may require web content specialists to have experience using specific content management systems (CMS) or HTML coding. While not required, certification in web design or development may be beneficial for jobseekers interested in becoming web content specialists.

Web Content Specialist Skills

  • Writing
  • Editing
  • Proofreading
  • Research
  • SEO
  • Web Content Management
  • Web Standards
  • User Experience
  • Accessibility
  • Social Media
  • Marketing

Related: Top Web Content Specialist Skills: Definition and Examples

How to become a Web Content Specialist

There are many different types of web content specialists, but they all have one thing in common: they know how to create engaging, compelling content that drives results. If you’re interested in becoming a web content specialist, here are a few things you need to know.

First, you need to be a strong writer. This means being able to write clear, concise, and persuasive copy. You also need to be able to write for different audiences and purposes. For example, you might need to write website copy, blog posts, articles, social media posts, etc.

Second, you need to have a good understanding of SEO. This includes knowing how to research keywords, optimize your content for search engines, and drive traffic to your site.

Third, you need to be able to use different content management systems (CMS). A CMS is a platform that allows you to create and manage your website’s content. WordPress is one of the most popular CMS platforms.

Fourth, it’s helpful if you have some experience with graphic design or video editing. This can come in handy when creating visuals for your website or social media posts.

Finally, it’s important to be able to work well with others. As a web content specialist, you’ll likely be working with a team of designers, developers, and other professionals. It’s important that you’re able to communicate effectively and collaborate on projects.

If you have these skills and qualities, then you may have what it takes to become a web content specialist. To get started in this career, consider pursuing a degree in marketing or communications. Alternatively, look for internships or entry-level jobs at marketing agencies or companies with an online presence.

Related: Web Content Specialist Resume Example

Related: Web Content Specialist Interview Questions (With Example Answers)

Editorial staff

Photo of Brenna Goyette, Editor

Editor

Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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