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What does a Visual Information Specialist do?

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 4 min read

A Visual Information Specialist is responsible for creating and manipulating visual images to communicate information. They may work with computer software to create two-dimensional (2D) or three-dimensional (3D) images, or they may use traditional art media to create images by hand. Visual Information Specialists often work with clients or customers to determine the best way to visually represent information, and they may be responsible for presenting their ideas to a group.

Visual Information Specialist job duties include:

  • Research and develop visual content for use in marketing and advertising campaigns
  • Work with art directors, designers, and copywriters to create cohesive visual materials
  • Generate ideas for new visual concepts and treatments
  • Develop storyboards and prototypes for proposed campaigns
  • Create layouts and designs for print and digital collateral, including brochures, flyers, website graphics, etc.
  • Select photos, illustrations, and other visuals to accompany written content
  • Edit and retouch digital images as needed
  • Prepare final files for printing or publication according to specifications
  • Manage projects from concept through completion within specified deadlines

Visual Information Specialist Job Requirements

A Visual Information Specialist is responsible for creating and manipulating visual images to convey information. They may work in a variety of industries, including advertising, public relations, and marketing. To become a Visual Information Specialist, one should have at least a bachelor's degree in graphic design or a related field. Certification is not required, but may be beneficial. Experience is also helpful, as it allows the specialist to develop a portfolio of their work.

Visual Information Specialist Skills

  • Design
  • Layout
  • Photography
  • Editing
  • Proofreading
  • Printing
  • Web design
  • Graphic design
  • Computer skills
  • Artistic ability
  • Creativity

Related: Top Visual Information Specialist Skills: Definition and Examples

How to become a Visual Information Specialist

A career as a visual information specialist may be a good fit for you if you have a strong interest in art and design, as well as excellent communication and computer skills. As a visual information specialist, you would be responsible for creating and managing visual content for a variety of media outlets, including websites, magazines, newspapers, and television. In this role, you would use your creativity and technical skills to create engaging visuals that communicate complex information clearly and effectively.

If you are interested in becoming a visual information specialist, there are a few things you can do to get started. First, consider pursuing a degree in graphic design or another relevant field. This will give you the foundation you need to succeed in this career. Additionally, try to gain experience working with different types of software and design tools. And finally, be sure to develop strong writing and communication skills, as you will need to be able to explain your ideas clearly to clients and colleagues.

Related: Visual Information Specialist Resume Example

Related: Visual Information Specialist Interview Questions (With Example Answers)

Editorial staff

Photo of Brenna Goyette, Editor

Editor

Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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