What does a Senior Account Executive do?

Learn all about Senior Account Executive duties, skills and much more. Get expert advice on how to become a Senior Account Executive.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

A senior account executive is responsible for managing and developing client relationships, as well as leading and directing the account team. They are also responsible for new business development and generating new ideas to grow the account.

Senior Account Executive job duties include:

  • Meeting with clients to discuss their advertising needs
  • Researching and planning advertising campaigns
  • Working with colleagues to develop creative concepts for campaigns
  • Presenting campaign ideas to clients
  • Negotiating with clients on campaign details and prices
  • Coordinating with other departments within the agency to ensure that all aspects of the campaign are running smoothly
  • Monitoring campaign progress and making necessary adjustments
  • Keeping up-to-date with industry trends and developments
  • Attending industry events and networking with potential clients

Senior Account Executive Job Requirements

A Senior Account Executive typically has a Bachelor's degree in marketing, communications, or a related field. They also have 5-10 years of experience working in an advertising agency or a similar role. Additionally, they are proficient in Microsoft Office and have excellent communication and writing skills.

Senior Account Executive Skills

  • Communication
  • Organization
  • Time Management
  • Prioritization
  • Research
  • Writing
  • Editing
  • Social Media
  • Public Relations
  • Event Planning
  • Fundraising

Related: Top Senior Account Executive Skills: Definition and Examples

How to become a Senior Account Executive

A senior account executive is a professional who manages and oversees the work of junior account executives in an organization. They are responsible for ensuring that the junior executives deliver quality work and meet deadlines. They also provide guidance and mentorship to junior executives.

To become a senior account executive, one must first have several years of experience working as a junior executive in an organization. It is also important to have strong communication and interpersonal skills. Additionally, senior executives must be able to handle multiple projects at once and be able to work well under pressure.

Organizations typically promote their most qualified and experienced junior executives to the position of senior executive. Therefore, to increase one’s chances of being promoted, it is important to stand out amongst one’s peers and deliver quality work consistently. Additionally, networking and building relationships with influential people in the organization can also help one’s career prospects.

Related: Senior Account Executive Resume Example

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