What does a Sales Account Manager do?
Published 3 min read
A sales account manager is responsible for managing a company's sales accounts and developing relationships with customers. They work with customers to identify their needs and develop solutions that meet those needs. They also work with other departments within the company to ensure that the customer's experience is positive and that their needs are met.
Sales Account Manager job duties include:
- Maintaining and developing relationships with existing customers via meetings, telephone calls and emails
- Visiting potential customers for new business
- Acting as a contact between a company and its existing and potential markets
- Negotiating the terms of an agreement and closing sales
- Gathering market and customer information
- Representing their company at trade exhibitions, events and demonstrations
- Negotiating on price, costs, delivery and specifications with buyers and managers
- Liaising with suppliers to check the progress of existing orders
- Checking quantities of goods on display and in stock
Sales Account Manager Job Requirements
The job requirements for a Sales Account Manager vary depending on the company. However, most companies require at least a bachelor's degree in business or a related field. Additionally, many companies require certification in sales management or a related field. Finally, most companies prefer candidates with at least five years of experience in sales or a related field.
Sales Account Manager Skills
- Prospecting
- Cold-calling
- Lead generation
- Closing deals
- Account management
- Building relationships
- Consultative selling
- Strategic thinking
- Problem solving
- Negotiation
- Presentation skills
Related: Top Sales Account Manager Skills: Definition and Examples
How to become a Sales Account Manager
Sales account managers are the key link between an organisation and its customers. They are responsible for managing customer relationships, developing new business opportunities and maximising sales revenue.
To become a sales account manager, you will need to have excellent communication and interpersonal skills. You will need to be able to build rapport with customers, understand their needs and identify new business opportunities. You will also need to be highly organised and have the ability to manage multiple projects simultaneously.
If you have the required skills and attributes, then a career in sales account management could be very rewarding. If you are looking to take your career to the next level, then becoming a sales account manager could be the perfect role for you.
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