What does a National Account Manager do?
Published 4 min read
A national account manager is responsible for developing and maintaining relationships with key accounts within a company's assigned territory. The national account manager works to increase sales and profits by identifying new business opportunities and expanding existing customer relationships. In order to be successful, the national account manager must have a deep understanding of the customer's business and be able to offer solutions that meet their needs.
National Account Manager job duties include:
- Managing and developing relationships with key accounts
- Identifying new business opportunities with key accounts
- Negotiating and agreeing contracts with key accounts
- Achieving agreed targets and KPIs with key accounts
- Managing the account team and resources to deliver against objectives
- Delivering account plans which identify and prioritise opportunities
- Analysing customer data to identify trends and insights
- Developing creative and effective solutions to customer challenges
- Presenting to senior stakeholders internally and externally
- Providing leadership, coaching and development for the account team
National Account Manager Job Requirements
A National Account Manager is responsible for developing and maintaining relationships with key accounts. They work closely with account managers to ensure that the needs of the account are being met. They also develop and implement strategies to grow the account. A National Account Manager should have a bachelor's degree in business or a related field. They should also have experience working in sales, marketing, or account management.
National Account Manager Skills
- Communication
- Negotiation
- Presentation
- Organization
- Strategic Planning
- Time Management
- Customer Service
- Sales
- Marketing
- Business Development
- Account Management
Related: Top National Account Manager Skills: Definition and Examples
How to become a National Account Manager
The National Account Manager (NAM) is responsible for managing and developing relationships with key accounts within their assigned territory. The NAM position is a field sales position that requires regular travel to meet with customers and prospects. The NAM’s primary objectives are to grow revenue and profit within their assigned accounts by identifying new business opportunities and executing on sales plans.
To be successful in this role, the NAM must have strong relationship-building skills and be able to effectively manage multiple projects simultaneously. They must also be able to work independently and be self-motivated to meet goals. Excellent communication and presentation skills are essential, as the NAM will be required to give regular updates to senior management on account progress.
If you are interested in becoming a National Account Manager, it is important to have a minimum of five years of sales experience, preferably in the same industry as your potential accounts. It is also beneficial to have a bachelor’s degree in business or a related field. If you have the necessary qualifications and are looking for an exciting career challenge, then a position as a National Account Manager could be the right fit for you!
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