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What does a National Sales Manager do?

Learn all about National Sales Manager duties, skills and much more. Get expert advice on how to become a National Sales Manager.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

A national sales manager is responsible for the sales of a company's products or services in a specific geographic region. They develop and implement sales plans, set quotas, and manage a team of sales representatives. In order to be successful, national sales managers must have strong leadership and communication skills.

National Sales Manager job duties include:

  • Overseeing and directing sales operations for the company
  • Managing a team of sales representatives
  • Creating and implementing sales strategies
  • Meeting with clients and potential customers
  • Negotiating contracts
  • Developing relationships with key customers
  • Analyzing sales data and trends
  • Identifying new business opportunities
  • Planning and attending trade shows and conferences
  • Training new sales representatives

National Sales Manager Job Requirements

The job requirements for a National Sales Manager vary depending on the company. However, most companies require a National Sales Manager to have a bachelor's degree in business or a related field. In addition, many companies require certification in sales management from a recognized organization, such as the American Management Association. Experience is also important, and most companies prefer candidates who have at least five years of experience managing sales teams.

National Sales Manager Skills

  • Communication
  • Presentation
  • Negotiation
  • Closing
  • Time Management
  • Organization
  • Prospecting
  • Territory Management
  • Product Knowledge
  • Industry Knowledge
  • Competitive Analysis

Related: Top National Sales Manager Skills: Definition and Examples

How to become a National Sales Manager

There are several steps that one must take in order to become a National Sales Manager. The first step is to obtain a bachelor's degree in business administration or a related field. Next, it is important to gain experience in sales and management. One way to do this is to work as a sales representative or sales manager for a company. It is also beneficial to get involved in professional organizations such as the National Sales Management Association. Finally, it is essential to continuously learn and stay up-to-date on industry trends.

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Related: National Sales Manager Interview Questions (With Example Answers)