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Heineken International Sales Manager Resume Examples

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 8 min read

Discover key strategies for crafting a compelling resume tailored for a role as an International Sales Manager at Heineken. Learn how to highlight relevant experience, emphasize sales achievements, and showcase your ability to drive global market growth, ensuring your application stands out.

Heineken International Sales Manager Resume Created Using Our Resume Builder

International Sales Manager Resume Example (Text)

Balinda Hugghins, International Sales Manager


(521) 779-5480

Baltimore, MD

Professional Summary

A dynamic and results-oriented International Sales Manager with 1 year of professional experience in spearheading sales strategies, market penetration, and revenue growth in diverse global markets. Demonstrates exceptional skills in client relationship management, negotiation, and cross-cultural communication. Proven ability to identify and capitalize on new business opportunities, develop and implement effective sales plans, and lead teams to achieve targets. Possesses a deep understanding of international trade regulations and market trends. Committed to leveraging analytical skills and a collaborative approach to drive the expansion of the company’s international footprint and foster long-term business relationships.

Work Experience

International Sales Manager at McCormick & Company, Inc., MD

Dec 2023 - Present

  • Spearheaded the expansion into three new international markets (Brazil, South Korea, and India), resulting in a 45% increase in global sales revenue for McCormick & Company, Inc., MD, within two years (2021-2023), surpassing initial targets by 15%.
  • Negotiated and secured a pivotal contract with one of the largest retail chains in Europe, leading to a sustained 30% annual growth in sales volume and establishing McCormick & Company as a key supplier of spices and seasonings across European markets from 2020 to 2023.
  • Led a cross-functional team that developed and launched an innovative line of organic spices tailored for the Asian market, which achieved $5M in sales within the first year (2022), capturing a 20% share of the niche market and earning industry accolades for sustainability and product excellence.

Assistant International Sales Manager at Under Armour, Inc., MD

Jul 2023 - Oct 2023

  • Spearheaded the expansion of Under Armour's product line into three new international markets in Asia-Pacific and Europe, resulting in a 25% increase in international sales revenue and establishing long-term distributor partnerships that enhanced market penetration and brand visibility.
  • Led a cross-functional team to develop and implement a strategic sales plan targeting key accounts, which increased overall account retention by 40% and drove a 30% growth in sales from these accounts within the first year.
  • Managed the rollout of an innovative digital marketing campaign aimed at increasing online sales, which resulted in a 50% surge in web traffic and a 35% increase in online sales revenue within six months, setting a new record for online sales performance at Under Armour, Inc., MD.


Bachelor of Business Administration in International Business at University of Maryland, College Park, MD

Sep 2018 - May 2023

Relevant Coursework: International Marketing, Global Supply Chain Management, Cross-Cultural Management, International Trade and Finance, Business Strategy and Policy, Foreign Exchange Markets, International Business Law.


  • Salesforce CRM
  • Multilingual
  • Negotiation
  • Market Analysis
  • HubSpot Sales
  • Cross-Cultural Communication
  • Lead Generation


  • For an International Sales Manager, two specialized and diverse certifications that stand out are:
  • Certified International Sales Specialist (CISS)** - Offered by various international trade organizations or institutions, this certification focuses on equipping sales professionals with the skills

Tips for Writing a Better Heineken International Sales Manager Resume

Crafting a resume for a position as a Heineken International Sales Manager requires a strategic approach that highlights your relevant skills, experiences, and accomplishments in a manner that aligns with the values and needs of Heineken. Here are some tips to help you write a more compelling resume:

1. Tailor Your Resume

  • Research Heineken's Values and Goals: Understand Heineken's corporate culture, its goals, and what it values in its employees. Tailor your resume to reflect these aspects, emphasizing how your background aligns with these values.
  • Job Description Keywords: Use the job description as a guide. Incorporate keywords and phrases from the posting into your resume. This makes it clear that your experience and skills are a direct match for the role.

2. Highlight Relevant Experience

  • Quantify Achievements: Use numbers to quantify your achievements when possible. For example, "Increased international sales by 20% within the first year by expanding into three new markets."
  • Use Action Words: Start bullet points with action verbs such as "led," "developed," "negotiated," or "implemented" to make your roles and achievements stand out.
  • Showcase International Experience: Since the role is international, emphasize any experience you have working in or with different countries. Highlight language skills, cross-cultural communication abilities, and any international market knowledge.

3. Demonstrate Key Skills

  • Sales Skills: Clearly demonstrate your sales skills and your ability to meet and exceed targets. Include examples of strategies you've implemented, deals you've closed, and any awards or recognition you've received.
  • Leadership and Team Management: As a manager, your ability to lead and inspire a team is crucial. Include examples of how you've led teams, managed conflicts, and contributed to team development.
  • Adaptability and Problem-Solving: Show examples of how you've adapted to changing markets, resolved customer issues, or navigated complex negotiations.

4. Education and Certifications

  • Include your relevant educational background, focusing on degrees that are pertinent to the role, such as Business Administration, Marketing, or International Relations.
  • List any sales or management certifications you have obtained that could bolster your qualifications for the role.

5. Professional Layout and Design

  • Clear and Professional: Use a clean, professional layout that makes your resume easy to read. Avoid clutter and use bullet points to make your achievements stand out.
  • Contact Information: Ensure your contact information is updated and correct. Include your LinkedIn profile if it's well-maintained and professional.

6. Personalize the Cover Letter

  • Always include a personalized cover letter with your application. This is your opportunity to tell a compelling story about why you're passionate about working for Heineken and how you can contribute to their international sales goals.

7. Proofread

  • Finally, proofread your resume and cover letter multiple times to avoid any spelling or grammatical errors. Consider asking a friend or a professional to review it as well.

By following these tips and focusing on what makes you a unique and suitable candidate for the Heineken International Sales Manager position, you'll be able to craft a resume that stands out and effectively showcases your capabilities.

Related: Sales Development Manager Resume Examples

Key Skills Hiring Managers Look for on Heineken International Sales Manager Resumes

Incorporating keywords from the job description into your application for an International Sales Manager position at Heineken is crucial, primarily because of the company's likely use of Applicant Tracking Systems (ATS). These systems are designed to scan resumes and cover letters for specific keywords related to the job posting, such as "international sales," "market expansion," "client relationship management," or "multilingual skills." By aligning your application materials with the language and requirements outlined in the job description, you significantly increase your chances of passing through the initial ATS screening. This strategic approach ensures that your application is seen by human eyes, thereby advancing your candidacy in the competitive selection process. Heineken, being a global leader in the beverage industry, likely receives a high volume of applications, making the use of such systems a practical necessity to manage the initial stages of recruitment. Therefore, tailoring your application with the right keywords is not just recommended; it's essential for standing out in a crowded applicant pool and demonstrating your suitability and enthusiasm for the role at Heineken.

Below is a compilation of essential skills and key terms frequently encountered in applications for international sales manager positions at Heineken.

Key Skills and Proficiencies
Multilingual CommunicationCross-Cultural Competency
International Market ResearchStrategic Planning
Relationship BuildingNegotiation Skills
Sales ForecastingProduct Knowledge
Customer Relationship Management (CRM)Digital Marketing
Pricing StrategyContract Management
Supply Chain UnderstandingFinancial Acumen
Team LeadershipAdaptability
Problem-SolvingPresentation Skills
Time ManagementData Analysis
NetworkingRegulatory Compliance

Related: Sales Development Manager Skills: Definition and Examples

Common Action Verbs for Heineken International Sales Manager Resumes

Crafting a resume for a position such as Heineken International Sales Manager demands not only showcasing your extensive experience and skills but also the ability to present this information in a compelling and dynamic way. One of the key challenges in this process is finding and utilizing a variety of action verbs that accurately convey your achievements and responsibilities. The importance of using varied verbs cannot be overstated; they serve to grab the attention of hiring managers by painting a vivid picture of your capabilities and accomplishments. For example, instead of repeatedly using common verbs like "managed" or "led," incorporating diverse and powerful verbs such as "orchestrated," "amplified," "negotiated," or "spearheaded" can significantly enhance the impact of your resume. These carefully chosen verbs not only demonstrate your leadership and initiative but also highlight your specific contributions and successes in a more engaging and memorable way, setting your application apart in the competitive landscape of Heineken International Sales Manager candidates.

To enhance your competitive advantage, we've curated a selection of impactful action verbs designed to fortify your resume and secure your upcoming interview:

Action Verbs

Related: What does a Sales Development Manager do?

Editorial staff

Photo of Brenna Goyette, Editor


Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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