What does a Media Analyst do?
Published 4 min read
A media analyst is a professional who studies and analyzes different forms of media, such as television, movies, music, and video games. They often work in the entertainment industry, but can also be found in advertising, marketing, and public relations. Media analysts typically have a bachelor's degree in communications or a related field.
Media Analyst job duties include:
- Research and analyze media coverage of assigned topics, including identifying positive and negative sentiment
- Monitor traditional, social, and new media outlets for assigned topics and client mentions
- Generate reports summarizing research findings and present recommendations to clients
- Develop creative strategies to pitch stories and secure media coverage
- Manage media relations for assigned clients, including developing press materials and coordinating interviews
- Stay up-to-date on industry trends and news affecting clients
- Serve as a resource for clients on best practices in social media and other digital platforms
- Assist with event planning and execution, including media outreach and on-site support
- Help develop and implement communications plans
- Other duties as assigned
Media Analyst Job Requirements
A media analyst is a professional who evaluates and provides feedback on various forms of media, such as television shows, movies, and advertising campaigns. In order to become a media analyst, one must first obtain a bachelor's degree in a field such as communications, media studies, or film. After obtaining a degree, many media analysts go on to get certified through the National Association of Media Analysts. In order to become certified, analysts must have at least two years of experience working in the field and must pass an exam.
Media Analyst Skills
- Analytical skills
- Communication skills
- Creative thinking
- Interpersonal skills
- Organizational skills
- Presentation skills
- Problem-solving skills
- Research skills
- Writing skills
- Critical thinking
- Flexibility
Related: Top Media Analyst Skills: Definition and Examples
How to become a Media Analyst
A media analyst is a professional who studies and analyzes various forms of media, such as television, movies, music, and advertising. As a media analyst, you may work in the advertising industry, for a marketing research firm, or for a government agency.
To become a media analyst, you will need to have strong analytical and research skills. You must be able to critically examine media messages and understand how they are constructed. You should also be familiar with the different types of media and their effects on different audiences.
In addition to strong analytical skills, you will also need to be good at writing and communicating your findings. As a media analyst, you will often be required to write reports and present your findings to clients or employers. Therefore, it is important that you have strong writing and communication skills.
If you are interested in becoming a media analyst, you should consider pursuing a degree in communications, advertising, or marketing. A degree in one of these fields will give you the skills and knowledge you need to succeed in this field.
Related: Media Analyst Resume Example
Related: Media Analyst Interview Questions (With Example Answers)