What does a Hotel Sales Manager do?
Published 3 min read
A hotel sales manager is responsible for generating new leads and business for the hotel. They work closely with the hotel's marketing team to develop sales strategies and promotional materials. They also work with the hotel's event coordinators to book weddings, conferences, and other events.
Hotel Sales Manager job duties include:
- Actively seek out new sales opportunities through cold calling, networking, and social media
- Understand the hotel’s products and services and be able to effectively communicate this to potential guests
- Build and maintain strong relationships with travel agents, corporate clients, and other key stakeholders
- Prepare sales proposals and contracts for potential guests
- Negotiate room rates and other terms with prospective guests
- Achieve monthly and annual sales targets set by the hotel management
- Monitor competitor activity and develop strategies to stay ahead of the competition
- Keep abreast of industry trends and developments
- Attend trade shows and other events to promote the hotel
Hotel Sales Manager Job Requirements
Most hotel sales managers have at least a bachelor's degree in hospitality management, marketing, or a related field. Many hotels prefer candidates with a master's degree in business administration (MBA) with a concentration in hospitality or hotel management. Certification from the American Hotel & Lodging Educational Institute (AHLEI) is also preferred by many employers. Previous experience in hotel sales, marketing, or management is typically required for this position.
Hotel Sales Manager Skills
- Prospecting
- Lead Generation
- Client Relationship Management
- Negotiation
- Contracts
- Hospitality
- Revenue Management
- Event Planning
- Group Sales
- Catering Sales
- Lodging Sales
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How to become a Hotel Sales Manager
The hotel sales manager is responsible for generating new sales and business for the hotel. They work closely with the hotel’s marketing team to develop creative sales and marketing strategies. They also work with the hotel’s events team to ensure that all events are successfully booked and coordinated. The hotel sales manager is a key player in ensuring that the hotel meets its revenue goals.
To become a hotel sales manager, you will need at least a bachelor’s degree in hospitality management or a related field. You will also need several years of experience working in hotel sales or a related field. Strong communication, interpersonal, and organizational skills are essential for this role. If you have these skills and qualifications, you may be ready to take on the challenge of becoming a hotel sales manager.
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