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What does a Campaign Manager do?

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 4 min read

A campaign manager is responsible for the day-to-day operations of a political campaign. They develop and implement strategies to win elections, and oversee the staff and volunteers who work on the campaign.

Campaign Manager job duties include:

  • Developing and managing campaign budgets
  • Creating and executing campaign plans and strategies
  • Conducting research and analysis to identify opportunities and trends
  • Identifying target audiences and developing messaging strategies
  • Creating and managing content for various marketing channels
  • Planning and coordinating promotional events and activities
  • Managing social media accounts and campaigns
  • Monitoring campaign performance and making recommendations for improvement
  • Generating reports on campaign metrics
  • Working with other members of the marketing team to ensure cohesive campaigns

Campaign Manager Job Requirements

A campaign manager is responsible for the day-to-day operations of a political campaign. They develop and implement strategies to win elections. In order to be a campaign manager, you need at least a bachelor's degree in political science, communications, or a related field. Additionally, many campaign managers have experience working on campaigns in some capacity, whether it be as a volunteer, intern, or staff member. Some campaign managers are certified by the Campaign Management Institute.

Campaign Manager Skills

  • Communication
  • Organization
  • Time management
  • Prioritization
  • Budgeting
  • Writing
  • Research
  • Public speaking
  • Marketing
  • Social media
  • Event planning

Related: Top Campaign Manager Skills: Definition and Examples

How to become a Campaign Manager

In order to become a campaign manager, one must first understand what the role entails. A campaign manager is responsible for the day-to-day operations of a political campaign. This includes developing and implementing strategy, coordinating with various stakeholders, and overseeing the budget.

The first step to becoming a campaign manager is to gain experience working on political campaigns. This can be done in a variety of ways, such as working as a volunteer, intern, or staff member. Working on multiple campaigns will give you a better understanding of the different aspects of the job and what it takes to be successful.

Once you have gained some experience, the next step is to develop your skillset. This includes learning how to develop strategy, build relationships, and manage a budget. There are many resources available to help you learn these skills, including books, online courses, and seminars.

After you have developed your skillset, the next step is to find a political campaign that you can work on. There are many campaigns out there at any given time, so it is important to find one that aligns with your values and goals. Once you have found a campaign that you are interested in working on, the next step is to apply for the position of campaign manager.

The final step in becoming a campaign manager is to run an effective campaign. This includes developing a strong strategy, building relationships with key stakeholders, and managing the budget effectively. If you can successfully do all of these things, then you will be well on your way to becoming an effective campaign manager.

Related: Campaign Manager Resume Example

Related: Campaign Manager Interview Questions (With Example Answers)

Editorial staff

Photo of Brenna Goyette, Editor

Editor

Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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