Top 11 Campaign Manager Certifications

Certifications for campaign managers are important for several reasons. First, certifications provide employers with a measure of assurance that the candidate has the necessary knowledge and skills to be successful in the role. They also demonstrate an individual's commitment to their profession and dedication to staying up-to-date on industry trends and best practices. In addition, certifications can help candidates stand out from the competition when applying for jobs, as they demonstrate a higher level of expertise than those without them. Finally, certifications can open up new opportunities that may not otherwise be available due to lack of experience or education.

This article reviews the top certifications for Campaign Managers and explains how they can help to enhance a campaign manager's career.

What are Campaign Manager Certifications?

Campaign Manager Certification is a professional certification program designed to help individuals become proficient in the fundamentals of online advertising, including the use of Google Ads, Bing Ads, and other digital advertising platforms. This certification provides an understanding of how to create, manage, optimize and measure campaigns across multiple channels. It is ideal for professionals looking to develop their skills in digital marketing and advertising, or those seeking to increase their knowledge in this rapidly evolving field.

The certification covers topics such as search engine optimization (SEO), keyword research, bid management strategies, ad copywriting techniques, tracking and reporting methods, budgeting skills, and more. It also provides an overview of best practices for campaign management such as A/B testing and optimization techniques. Additionally, it teaches how to build campaigns that are effective in driving conversions.

Having a Campaign Manager Certification can be beneficial for those looking to enter the digital marketing industry by providing them with the necessary knowledge and skills needed to be successful in managing campaigns. Additionally, it can help employers identify qualified candidates who have the technical know-how required for setting up successful campaigns from planning stages through launch and optimization. Furthermore, obtaining this certification may help demonstrate one’s commitment to staying current with new trends in digital marketing and provide access to resources that keep them ahead of the competition.

Pro Tip: Make sure you are up-to-date on the latest campaign manager certification requirements before applying for a certification. Certification programs change over time, so it is important to stay abreast of the most current requirements in order to ensure that you have all of the necessary knowledge and experience needed to pass the exam.

Related: What does a Campaign Manager do?

Top 11 Campaign Manager Certifications

Here’s our list of the best certifications available to Campaign Managers today.

1. Google Ads Certification

Google Ads Certification is an industry-recognized credential for professionals who demonstrate proficiency in basic and advanced aspects of Google Ads. It is designed to help individuals and businesses maximize their online advertising efforts with Google Ads.

The certification process consists of two parts: the Google Ads Fundamentals exam and one or more specialized exams. The fundamentals exam covers topics such as setting up a campaign, creating ads, targeting audiences, measuring performance, and optimizing campaigns. Specialized exams cover topics such as search advertising, display advertising, video advertising, shopping advertising, app advertising, and measurement & optimization.

It typically takes around three hours to complete all exams required for certification. To get certified, you must pass each exam with at least 80% accuracy. Once you have passed all the exams, you will receive a digital certificate that you can share on your website or social media profiles to show potential clients that you are an expert in Google Ads.

The cost of the certification varies depending on which exams you take and where you take them from. Generally speaking, it costs around $50 per exam taken through the official Google Partners platform.

2. Bing Ads Certification

Bing Ads Certification is a program that provides training and certification for those who use Bing Ads, Microsoft's advertising platform. It is designed to help advertisers become more successful in their campaigns by providing them with the knowledge and skills needed to effectively manage their accounts. The program consists of two levels: Fundamentals and Advanced.

Fundamentals: The fundamentals level covers topics such as setting up an account, creating campaigns, targeting audiences, optimizing bids, understanding reports, and troubleshooting common issues. This level takes approximately 3-4 hours to complete and costs $50 USD.

Advanced: The advanced level focuses on topics such as advanced campaign management, analytics, automation tools, and optimization strategies. This level takes approximately 6-8 hours to complete and costs $100 USD.

To get certified in Bing Ads you must first register for the program at the Bing Ads Academy website. Once registered you will be able to access the online learning materials which include video tutorials and quizzes to test your knowledge. Upon completion of both levels you will receive a certificate of completion from Microsoft which can be used as proof of your expertise in using Bing Ads.

3. Facebook Blueprint Certification

Facebook Blueprint Certification is a program designed to help marketers and business owners demonstrate their knowledge of Facebook’s products, services, and best practices. It provides an industry-recognized credential that shows employers you have the skills needed to be successful on the platform.

The certification program consists of two levels: Core and Advanced. The Core level covers topics such as advertising fundamentals, campaign optimization, audience targeting, and more. The Advanced level includes topics like advanced ad formats, creative best practices, measurement strategies, and more.

The certification process takes around 3-4 hours to complete depending on your experience with Facebook Ads. To get certified, you must pass a series of exams for each level (Core or Advanced). You will need to answer multiple choice questions about various topics related to Facebook Ads.

The cost of the certification varies depending on the country in which you live. In the United States it costs $150 per exam for Core Level and $300 per exam for Advanced Level.

4. Twitter Flight School Certification

Twitter Flight School Certification is a program designed to help marketers learn how to use Twitter Ads and optimize campaigns for better results. The certification consists of three levels: Basic, Intermediate, and Advanced.

To get the Basic level certification, you must complete two online courses: Introduction to Twitter Ads and Advanced Targeting Strategies. Each course takes approximately two hours to complete. Once you have completed both courses, you will receive a certificate of completion from Twitter Flight School.

To get the Intermediate level certification, you must complete an additional three online courses: Optimizing Your Campaigns, Measuring Performance & ROI, and Creative Best Practices. Each course takes approximately two hours to complete. Once you have completed all five courses, you will receive a certificate of completion from Twitter Flight School.

Finally, to get the Advanced level certification, you must complete an additional four online courses: Automation & Scaling Strategies, Brand Safety & Quality Assurance Strategies, Advanced Measurement & Attribution Strategies, and Creative Strategy & Execution Best Practices. Each course takes approximately two hours to complete. Once you have completed all nine courses, you will receive a certificate of completion from Twitter Flight School.

The cost for each level of certification varies depending on which courses are included in the package; however the cost typically ranges from $50 - $200 USD per level of certification.

5. Adobe Advertising Cloud Certification

Adobe Advertising Cloud Certification is a professional certification program that provides individuals and organizations with the skills and knowledge needed to create, manage, and optimize digital advertising campaigns on Adobe Advertising Cloud. The certification program consists of two levels: Foundation and Advanced.

The Foundation level focuses on the fundamentals of Adobe Advertising Cloud, including an introduction to the platform, basic campaign setup and optimization techniques, as well as best practices for managing campaigns. It takes approximately 10 hours to complete this level of certification.

The Advanced level covers advanced topics such as targeting strategies, creative optimization, analytics integration, and more. This level requires a minimum of 20 hours to complete.

To get certified in Adobe Advertising Cloud you must first register for an account on the Adobe Certification website. Once registered you can then purchase the appropriate exam for your desired level of certification (Foundation or Advanced). Each exam costs $150 USD and can be taken online at any time. After passing the exam you will receive your official Adobe Advertising Cloud Certification badge which can be displayed publicly on your resume or portfolio.

6. Hootsuite Platform Certification

Hootsuite Platform Certification is an online course that provides individuals with the skills and knowledge to become a Hootsuite Certified Professional. The certification program consists of four modules, each focusing on a different aspect of the Hootsuite platform. These modules include: Social Media Strategy, Social Networking & Engagement, Content Management & Scheduling, and Analytics & Insights.

The certification program takes approximately 4-6 hours to complete and includes videos, quizzes, and hands-on exercises to help you learn how to use the Hootsuite platform. At the end of the course, you will be tested on your knowledge of the platform and must pass in order to receive your certification.

To get certified, you must register for the certification program on Hootsuite’s website. After registering, you will be given access to all four modules which can be completed at your own pace. Once all four modules are completed and passed with a score of 80% or higher, you will receive your official Hootsuite Platform Certification badge.

The cost for this certification varies depending on whether or not you are already a Hootsuite customer. If you are not a customer yet, then it costs $99 USD for access to all four modules. If you are already a customer then it is free!

7. HubSpot Inbound Marketing Certification

HubSpot Inbound Marketing Certification is a comprehensive certification program designed to help marketers learn the fundamentals of inbound marketing. It covers topics such as content creation, SEO, social media, lead nurturing, and more. The certification is offered through HubSpot Academy and takes approximately 10 hours to complete.

To get the certification, you must first create a free HubSpot Academy account. Once logged in, you can access the course material and take the final exam. Upon passing the exam with a score of 80% or higher, you will receive your certification.

The certification is free of charge; however, there are additional courses available for purchase that may be beneficial if you wish to further your knowledge on inbound marketing strategies.

8. Marketo Engage Certified Expert

Marketo Engage Certified Expert is a certification program for professionals who want to demonstrate their expertise in using the Marketo Engage platform. This certification is designed to help marketers stay up-to-date on the latest features and best practices for using the platform.

To become a Marketo Engage Certified Expert, you must pass a two-hour exam that covers topics such as creating campaigns, setting up lead scoring and nurturing, building forms and landing pages, and leveraging reporting and analytics. The exam is administered by Marketo’s partner Prometric.

The cost of the exam varies depending on your location but typically ranges from $150-$200 USD. The exam can be taken at any Prometric testing center or online via remote proctoring.

It usually takes about 2-3 weeks to get the results of your exam after taking it. Once you have passed the exam, you will receive an official certificate from Marketo that recognizes you as a Marketo Engage Certified Expert.

9. Salesforce Pardot Specialist

Salesforce Pardot Specialist is a certification that verifies an individual’s expertise in Salesforce Pardot, a marketing automation platform. It demonstrates the ability to design and implement effective marketing automation strategies using Salesforce Pardot.

The certification process includes passing two exams: the Salesforce Certified Pardot Consultant exam and the Salesforce Certified Pardot Specialist exam. The first exam covers topics such as lead management, segmentation, email marketing, and campaign tracking. The second exam focuses on advanced topics such as dynamic content, scoring models, and automation rules.

It typically takes about two weeks to prepare for the exams. To get certified, individuals must register for the exams through the Salesforce website and pay an associated fee of $200 per exam. Once registered, individuals can begin studying for the exams by reviewing study materials available through Salesforce or taking online courses from third-party providers.

Once both exams are passed with a minimum score of 65%, individuals will receive their official Salesforce Pardot Specialist certification within 5-7 business days.

10. Oracle Responsys Email Marketing Professional

Oracle Responsys Email Marketing Professional is a cloud-based email marketing platform that enables businesses to create, manage, and deliver personalized emails to their customers. It provides tools for creating and managing campaigns, segmenting audiences, tracking performance, and automating processes.

It typically takes 1-2 days to get Oracle Responsys Email Marketing Professional set up and running. To get started with the platform, you will need to sign up for an account on the Oracle Responsys website. Once your account is created, you will be able to access all of the features of the platform.

The cost of Oracle Responsys Email Marketing Professional depends on your specific needs. The basic plan starts at $500/month and includes unlimited emails, contacts, and users. Additional features such as advanced analytics or A/B testing may incur additional fees. You can also opt for a free trial if you want to test out the platform before committing to a paid plan.

11. DoubleClick Digital Marketing Certified Professional

DoubleClick Digital Marketing Certified Professional is a certification program offered by Google to help professionals gain knowledge and expertise in digital marketing. It is designed to provide a comprehensive understanding of the DoubleClick Digital Marketing Suite, which includes products such as DoubleClick Bid Manager, Campaign Manager, Display & Video 360, and Search Ads 360.

The certification program consists of two parts: an online course and an exam. The online course takes approximately 4-6 hours to complete and covers topics such as advertising fundamentals, setting up campaigns in the DoubleClick platform, optimizing campaigns for better performance, and reporting on campaign results. The exam consists of 60 multiple-choice questions that must be completed within 90 minutes.

To get certified, you must first register for the program on the Google Partners website. After registering you will receive access to the online course materials where you can study at your own pace. Once you have completed the course material and successfully passed the exam with a score of 80% or higher, you will receive your certification from Google.

The cost of obtaining this certification varies depending on your location; however, it typically costs around $50 USD per person.

Do You Really Need a Campaign Manager Certificate?

No, you do not need a campaign manager certificate to become an effective campaign manager. It is possible to learn the skills and knowledge necessary for running a successful political campaign without any formal certification. This can be done through self-study, attending workshops or seminars, and working on campaigns in various roles.

However, having a campaign manager certificate does provide some advantages that may be beneficial for those looking to advance in the field of political campaigning. A certificate indicates that you have acquired a certain level of knowledge and skill related to campaign management and will give you an edge over other applicants when applying for jobs in the field. Additionally, it may open up opportunities to take on higher-level positions within the industry or receive invitations to join professional organizations related to campaigning.

Ultimately whether or not you choose to pursue a certificate depends on your individual situation and career aspirations. If you are just starting out in the field of political campaigning and have limited experience, then taking the time to complete a certification program could be highly beneficial in helping you develop the skills needed for success as a campaign manager. However, if you already have considerable experience working on campaigns then obtaining a certificate may not be necessary unless it is required by your employer or desired for personal advancement purposes.

Related: Campaign Manager Resume Examples

FAQs About Campaign Manager Certifications

1. How do I become certified in Campaign Manager?

Answer: To become certified in Campaign Manager, you must pass the Google Ads Display Certification and the Google Ads Video Certification exams.

2. What is the cost of certification in Campaign Manager?

Answer: The cost of certification in Campaign Manager is free of charge.

3. What topics are covered on the exams?

Answer: The topics covered on the exams include campaign setup and optimization, display ads, video campaigns, mobile app campaigns, audience targeting, reporting and measurement.

4. When will I receive my certificate after passing the exam?

Answer: After passing an exam, you will receive your certificate within 7 days via email.

5. How often should I renew my certification?

Answer: Your certification must be renewed every 12 months to remain valid.