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What does a Brand Representative do?

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

A brand representative is a person who promotes and sells a company's products or services. They are usually employed by the company, but may also be independent contractors. Brand representatives typically have a deep knowledge of the products or services they are promoting, and work to generate interest and sales among potential customers.

Brand Representative job duties include:

  • Act as the primary point of contact for customers and clients
  • Handle customer inquiries and complaints
  • Process customer orders and payments
  • Maintain relationships with key customers and clients
  • Develop and implement marketing plans and strategies
  • Conduct market research and analysis
  • Plan and execute promotional campaigns
  • Monitor competitor activity and trends
  • Prepare reports for senior management

Brand Representative Job Requirements

There are no specific job requirements for a Brand Representative, but most companies prefer candidates with a bachelor's degree in marketing or a related field. Additionally, Brand Representatives should have strong communication and interpersonal skills, as they will be interacting with customers on a daily basis. Prior experience working in customer service or sales is also beneficial.

Brand Representative Skills

  • Communication
  • Interpersonal skills
  • Customer service
  • Time management
  • Organization
  • Prioritization
  • Multitasking
  • Adaptability
  • Problem solving
  • Stress management
  • Teamwork

Related: Top Brand Representative Skills: Definition and Examples

How to become a Brand Representative

A brand representative is someone who is hired by a company to promote and sell their products or services. They are usually given a specific territory in which to work, and are responsible for finding new customers and increasing sales within that area.

There are a few different ways to become a brand representative. The first is to contact companies directly and inquire about open positions. Many times, brand representatives are hired on a freelance basis, so it is important to be flexible with your schedule and be willing to travel.

Another way to become a brand representative is to work with a marketing or advertising agency that specializes in placing people in these types of positions. This can be a great option if you don’t have the time or resources to contact companies directly.

No matter what route you take, there are a few things you will need to do in order to be successful as a brand representative. First, you must be knowledgeable about the products or services you are promoting. It is also important to be outgoing and personable, as you will be dealing with customers on a daily basis. Finally, you must be able to work independently and meet deadlines.

If you have the necessary skills and qualifications, becoming a brand representative can be a great way to earn extra income. With some hard work and dedication, you can build a successful career in this field.

Related: Brand Representative Resume Example

Related: Brand Representative Interview Questions (With Example Answers)

Editorial staff

Photo of Brenna Goyette, Editor

Editor

Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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