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Top 10 Sales Assistant Certifications

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Updated 16 min read

Certifications are important for a sales assistant in the job market as they demonstrate a level of competence and commitment to the profession. They can also help to differentiate an individual from other applicants, providing employers with evidence that the applicant has taken the initiative to acquire additional qualifications which may be beneficial for their role. Certifications can also help to demonstrate knowledge of industry-specific practices and standards, making it easier for employers to assess whether or not an individual is suitable for their role. Finally, certifications can provide confidence to employers that their new hire is capable of carrying out tasks related to their position.

The purpose of this article is to provide an overview of the most beneficial certifications for Sales Assistants and how they can help advance their career.

What are Sales Assistant Certifications?

Sales assistant certification is a professional development program designed to give sales assistants the skills, knowledge and confidence they need to succeed in their roles. It is typically offered by universities, professional organizations and companies specializing in sales training.

The course covers topics such as customer service, sales techniques, product knowledge, communication strategies and how to use technology effectively. It also provides guidance on how to handle difficult customers, build relationships with clients, manage time efficiently and negotiate deals.

Sales assistant certification can help sales assistants become better at their job by providing them with the necessary skills and knowledge they need to succeed. It can also make them more desirable to potential employers as it shows that they have taken the initiative to improve their skills and are dedicated to making a success of their role. Additionally, it may provide access to networking opportunities or lead to promotions or higher salaries within the company.

Pro Tip: When considering a sales assistant certification, be sure to research the certifying organization and determine their accreditation status. Certifications from accredited organizations will often provide you with more credibility in the sales industry.

Related: What does a Sales Assistant do?

Top 10 Sales Assistant Certifications

Here’s our list of the best certifications available to Sales Assistants today.

1. Certified Sales Assistant (CSA)

Certified Sales Assistant (CSA) is a professional certification program designed to help sales professionals develop the skills and knowledge necessary to succeed in the sales industry. The CSA program is offered by the National Association of Sales Professionals (NASP).

The CSA program consists of two parts: a self-study course and an online exam. The self-study course covers topics such as customer service, sales techniques, communication, negotiation, and product knowledge. The online exam tests your knowledge of the material covered in the self-study course.

The CSA program typically takes about 6 months to complete. To get started, you must first register for the program through NASP's website and purchase the required materials. The cost of the materials varies depending on whether you choose to take the self-study course or take both parts of the program together.

Once you have completed all of your study materials and passed the online exam, you will receive your official CSA certification from NASP. This certification will demonstrate that you have gained a comprehensive understanding of sales principles and strategies, making you more attractive to potential employers in the field.

2. Certified Professional Sales Associate (CPSA)

The Certified Professional Sales Associate (CPSA) is a professional certification program offered by the Professional Association of Inside Sales Professionals (PAISP). The CPSA is designed to recognize sales professionals who demonstrate a high level of proficiency in the field of inside sales. It provides a standardized measure of knowledge and skills, and is recognized as an industry-wide benchmark for excellence in inside sales.

To obtain the CPSA designation, applicants must complete an online application, pass an exam, and pay a fee. The exam consists of 150 multiple choice questions covering topics such as customer service, communication, negotiation, sales process management, and more. The exam takes approximately three hours to complete.

The cost of the CPSA certification program varies depending on whether you are already a member of PAISP or not. For non-members, the cost is $395 USD; for members it is $295 USD. There are also discounts available for groups or organizations that purchase multiple certifications at once. Once you have completed the application process and passed the exam, your certification will be valid for two years before needing to be renewed.

3. Certified Professional Retail Sales Associate (CPRSA)

Certified Professional Retail Sales Associate (CPRSA) is a professional certification program designed to provide retail sales professionals with the knowledge and skills necessary to succeed in the retail industry. The CPRSA certification program is offered by the National Retail Federation (NRF).

The CPRSA certification requires applicants to pass an exam that covers topics such as customer service, product knowledge, sales techniques, and store operations. The exam is administered online and takes approximately two hours to complete. Applicants must have at least one year of experience in a retail environment in order to qualify for the exam.

In order to get certified, applicants must register for the exam on the NRF website and pay a fee of $195. Upon successful completion of the exam, applicants will receive their CPRSA certification within four weeks.

The CPRSA certification is valid for three years. After three years, applicants must renew their certification by taking another exam or completing continuing education courses related to retail sales.

4. Certified Retail Sales Professional (CRSP)

Certified Retail Sales Professional (CRSP) is an industry-recognized certification that demonstrates a professional’s knowledge and skills in retail sales. It is designed to help retail professionals advance their careers and increase their earning potential. The certification is offered by the National Retail Federation (NRF).

To get the CRSP certification, you must pass an online exam that covers topics such as customer service, product knowledge, selling techniques, merchandising, and store operations. The exam consists of 100 multiple-choice questions and takes about two hours to complete. You must score at least 70% to pass the exam.

The cost for the CRSP certification is $295 USD for NRF members or $395 USD for non-members. This fee includes access to study materials and the online exam. After passing the exam, you will receive a digital certificate and a physical certificate within 4-6 weeks.

The CRSP certification is valid for three years from the date of completion and can be renewed by taking an additional online recertification exam every three years.

5. Certified Customer Service Representative (CCSR)

A Certified Customer Service Representative (CCSR) is a professional designation that recognizes individuals who have demonstrated proficiency in customer service. The certification is designed to provide a comprehensive understanding of the customer service process, from initial contact to resolution.

The CCSR certification program is administered by the International Customer Service Association (ICSA). To become certified, applicants must complete an extensive training program and pass an exam. The program consists of four courses: Introduction to Customer Service, Understanding Customers, Enhancing Customer Service Performance, and Managing Customer Relationships. It typically takes between 6-12 months to complete the program and pass the exam.

The cost of the CCSR certification varies depending on the provider. Generally speaking, it can range anywhere from $1,000-$2,500 for all four courses and the exam fee.

6. Certified Merchandising Specialist (CMS)

Certified Merchandising Specialist (CMS) is a professional certification program designed to provide individuals with the knowledge and skills needed to become successful merchandisers. The program focuses on understanding product lines, pricing strategies, visual merchandising, inventory management, customer service, and retail operations. It provides a comprehensive introduction to the field of merchandising and is a great way for someone new to the industry to gain an understanding of how the business works.

The Certified Merchandising Specialist program typically takes around 6 months to complete. It consists of online coursework and hands-on training in various aspects of merchandising. The cost for the program varies depending on where you take it but can range from $500-$2,000 USD.

To get certified as a Certified Merchandising Specialist (CMS), you must first complete the required coursework and training. After completing the coursework, you will need to pass an exam administered by the National Retail Federation (NRF). Once you have passed this exam, you will receive your certification as a Certified Merchandising Specialist (CMS).

7. Certified Retail Manager (CRM)

Certified Retail Manager (CRM) is a professional certification program offered by the National Retail Federation (NRF). It is designed to recognize retail professionals who have achieved a high level of proficiency in their field. The CRM program is intended for retail managers and supervisors who want to demonstrate their commitment to excellence in retail management.

The CRM certification requires applicants to pass an exam that covers areas such as customer service, store operations, financial management, human resources, and marketing. To be eligible for the exam, applicants must have at least two years of full-time experience working in a retail environment or equivalent part-time experience.

The exam takes approximately three hours to complete and consists of multiple-choice questions. Applicants must achieve a score of 70% or higher on the exam in order to receive their CRM certification.

The cost of the CRM certification program varies depending on the applicant's membership status with NRF. Non-members pay $195 for the application fee and $150 for the exam fee, while members pay only $95 for both fees combined.

8. National Retail Federation Certification Program (NRF-CP)

The National Retail Federation Certification Program (NRF-CP) is a comprehensive program designed to provide retail professionals with the knowledge and skills necessary to succeed in the retail industry. The program provides a comprehensive curriculum that covers topics such as store operations, customer service, merchandising, marketing, finance, and human resources.

The NRF-CP consists of four levels of certification: Associate Level, Professional Level, Executive Level, and Master Level. Each level requires a different set of courses and exams that must be completed in order to earn the certification. The Associate Level is designed for entry-level retail professionals who are just beginning their careers in the industry. The Professional Level is intended for mid-level retail professionals who have at least two years of experience in the field. The Executive Level is designed for senior-level retail professionals who have at least five years of experience in the industry. Finally, the Master Level is designed for experienced retail professionals who have at least ten years of experience in the field.

The NRF-CP can take anywhere from six months to one year to complete depending on how quickly you complete your coursework and exams. To get started with the program you will need to register online through the NRF website and pay an application fee of $150 USD. Once your application has been accepted you will receive access to all course materials and exams needed to obtain your certification.

The cost of completing each level varies depending on which courses you choose to take but typically ranges from $1,500 - $2,000 USD per level.

9. Professional in Merchandising Management (PMM)

Professional in Merchandising Management (PMM) is a certification program developed by the International Institute of Merchandising (IIM). It is designed to provide professionals with the skills and knowledge necessary to effectively manage merchandising operations. The PMM program focuses on topics such as product assortment, pricing, marketing, inventory management, customer service, and visual merchandising.

The PMM certification requires applicants to complete a series of courses and exams. The courses cover topics such as retail fundamentals, merchandising strategies and tactics, supply chain management, and market research. After completing the coursework, applicants must pass an exam in order to receive their certification.

The PMM certification typically takes about 6-12 months to complete depending on the individual’s schedule and commitment level. To get started with the PMM program, applicants should visit the IIM website for more information on course availability and registration requirements.

The cost of the PMM program varies depending on which courses are taken and how many exams are required for completion. Generally speaking, the cost ranges from $1,000 - $2,500 USD for all course materials and exams.

10. National Association of Sales Professionals Certification Program (NASP-CP).

The National Association of Sales Professionals Certification Program (NASP-CP) is a professional certification program designed to recognize and validate the knowledge and skills of sales professionals. The program is administered by the NASP, an international organization dedicated to advancing the sales profession.

The NASP-CP certification is awarded after successful completion of an online assessment that tests knowledge in areas such as customer service, sales process, communication, pricing strategies, and more. It typically takes around four hours to complete the assessment.

To get certified, applicants must first register for the assessment at the NASP website. After registering, applicants will receive a link to access the online assessment. Once completed, applicants will be notified of their results within 48 hours. If successful, they will receive their certificate via email within 10 business days.

The cost for taking the NASP-CP certification exam is $195 USD for members of the NASP and $295 USD for non-members.

Do You Really Need a Sales Assistant Certificate?

The answer to this question depends on a few factors. If you are looking to gain employment in a sales assistant role, then having a Sales Assistant Certificate can be beneficial. Having the certificate shows potential employers that you have the necessary knowledge and skills to perform the duties of a sales assistant. It also demonstrates your commitment to professional development and your dedication to learning new skills related to the position.

In addition, having a Sales Assistant Certificate can provide you with an advantage when competing for positions against other applicants who do not have such qualifications. Employers may view those with certificates as more knowledgeable, experienced, and capable of performing well in the job than those without.

On the other hand, if you already have experience working in sales or customer service, then it may not be necessary for you to obtain a Sales Assistant Certificate. The certificate is primarily intended to help people who lack experience or knowledge in sales and customer service roles get their foot in the door for these types of positions. In this case, your prior experience should speak for itself and demonstrate your abilities as a potential employee without needing additional certification.

Ultimately, whether or not obtaining a Sales Assistant Certificate is right for you will depend on your individual circumstances and goals. If you feel that it would benefit your job prospects or help give you an edge over other applicants then it may be worth considering getting one.

Related: Sales Assistant Resume Examples

FAQs About Sales Assistant Certifications

Q1. What is a Sales Assistant Certification?

A1. A Sales Assistant Certification is a credential that demonstrates an individual’s knowledge, skills and abilities in sales support roles such as customer service, order entry, data entry, account management and sales operations. It can provide valuable evidence of your competency to potential employers and help you stand out from the competition.

Q2. How do I get a Sales Assistant Certification?

A2. To obtain a Sales Assistant Certification, you must pass an exam administered by an accredited organization such as the National Association of Sales Professionals (NASP). The exam covers topics such as customer service, order entry, data entry, account management and sales operations.

Q3. Are there any prerequisites for taking the certification exam?

A3. Yes, most organizations require candidates to have prior sales experience or formal training before taking the certification exam. Additionally, some organizations require applicants to have completed specific courses or have achieved certain certifications prior to being eligible for the exam.

Q4. How long does it take to become certified?

A4. The length of time it takes to become certified varies depending on your experience level and the organization that administers the exam. Generally speaking, it can take anywhere from two weeks to six months or more to become certified depending on your individual situation and qualifications.

Q5. What are the benefits of having a Sales Assistant Certification?

A5: Having a Sales Assistant Certification can help you stand out from other job applicants when applying for positions in sales support roles such as customer service, order entry, data entry, account management and sales operations roles. It also provides evidence of your competency in these areas which can be beneficial when negotiating salary and other job offers with potential employers. Additionally, having a Sales Assistant Certification can open up opportunities for career advancement and better pay as employers recognize your specialized knowledge and skillset in this field of work.

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Editor

Brenna Goyette

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Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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