Top 10 Media Planner Certifications
This article provides an overview of the top certifications available for media planners, including their benefits and requirements.
Published 16 min read
Certifications are important for media planners in the job market because they demonstrate a commitment to professional development and mastery of certain skills. They also show potential employers that the applicant has a high level of industry knowledge and is qualified for the job. Additionally, certifications may give media planners an edge over other applicants who do not have them, as employers may view having a certification as proof that the applicant is capable of performing the duties associated with their position. Finally, certifications can help media planners stay up-to-date on trends and developments in their field, allowing them to be more valuable to employers.
The purpose of this article is to review the top certifications for Media Planners and explain how they can help advance a media planner's career.
What are Media Planner Certifications?
Media planner certification is a form of professional development that helps media planners acquire the knowledge and skills necessary to plan and execute successful media campaigns. Media planners are responsible for researching and analyzing market trends, audience preferences, and media channels to create effective advertising strategies. To become certified, media planners must complete a number of courses in areas such as marketing analytics, digital marketing, and communication strategy.
The certification process provides an opportunity for media planners to demonstrate their expertise in the field. It also helps them stay up-to-date with the latest industry trends and technologies. Holding a certification can help media planners gain credibility among potential employers, as well as increase their job prospects. Additionally, it can provide them with skills that will help them better understand how to effectively target audiences through various types of media channels. Ultimately, certification can help media planners become more successful in their careers by giving them the tools they need to succeed in this competitive field.
Pro Tip: To become a certified media planner, it is important to stay up-to-date on the latest trends and developments in the industry. Developing an understanding of digital marketing and analytics can help you gain an edge when applying for jobs as a media planner. Additionally, taking courses or attending seminars related to media planning can be beneficial for those looking to earn certification in the field.
Related: What does a Media Planner do?
Top 10 Media Planner Certifications
Here’s our list of the best certifications available to Media Planners today.
1. Certified Digital Media Planner (CDMP)
Certified Digital Media Planner (CDMP) is a certification program offered by the Interactive Advertising Bureau (IAB). It is designed to provide digital media professionals with the knowledge and skills needed to plan, manage, and optimize digital media campaigns. The program covers topics such as digital media planning, buying, optimization, analytics, and more.
The CDMP program consists of three levels: Foundations, Advanced Planning & Buying and Advanced Optimization & Analytics. Each level requires successful completion of an online exam. It takes approximately 10-12 hours to complete each level of the program.
To get certified as a CDMP, you must first register for the program on the IAB website and pay the associated fee. The cost of the CDMP program varies depending on which level you are pursuing; however, it typically ranges from $400-$600 per level. After registering for the program and paying the fee, you will receive access to course materials and an online exam that must be completed in order to earn your certification.
Once all three levels are successfully completed, you will become a Certified Digital Media Planner (CDMP). This certification is valid for two years before needing to be renewed.
2. Certified Media Planner (CMP)
A Certified Media Planner (CMP) is a professional certification program offered by the American Association of Advertising Agencies (4A's). The CMP certification is designed to recognize media professionals who demonstrate a high level of knowledge and experience in the field of media planning. It is awarded to individuals who have demonstrated an ability to develop, implement and evaluate effective media plans.
The CMP program consists of a series of online courses and exams that cover topics such as strategic media planning, research and analytics, digital media, and more. Candidates must complete all coursework within 12 months in order to be eligible for the certification exam. The exam is administered by the 4A's and consists of multiple-choice questions.
In order to become certified, candidates must pass the CMP exam with a score of 80% or higher. The cost for taking the exam is $400 USD. After passing the exam, candidates will receive their official CMP certificate from the 4A's.
Overall, becoming a Certified Media Planner can take up to one year depending on how quickly you complete your coursework and pass your exam. It requires dedication, hard work, and commitment but it can be an invaluable asset for those looking to advance their careers in media planning.
3. Certified Advertising and Media Planning Professional (CAMP)
Certified Advertising and Media Planning Professional (CAMP) is a professional certification program that provides individuals with the knowledge, skills and tools they need to become successful advertising and media planning professionals. The program is offered by the International Advertising Association (IAA). It is designed for professionals in the advertising and media planning industry who want to gain an understanding of the fundamentals of advertising and media planning.
The CAMP program consists of three parts: an online course, a comprehensive exam, and a practical experience requirement. The online course covers topics such as advertising strategy, media planning, research techniques, creative development, digital marketing, and more. After completing the online course, participants must pass a comprehensive exam to earn their certification.
The practical experience requirement involves working in an advertising or media planning role for at least two years prior to taking the exam. This ensures that participants have hands-on experience in their field before taking the test.
The cost of the CAMP program varies depending on your location and whether you take the online course or attend classes in person. Generally speaking, it costs between $1,000 - $2,000 USD for the entire program including all materials and fees.
It typically takes 6-12 months to complete the CAMP program depending on how quickly you can complete all three components.
4. Certified Social Media Strategist (CSMS)
A Certified Social Media Strategist (CSMS) is a professional certification that recognizes individuals who have demonstrated expertise in the field of social media strategy. The CSMS credential is awarded to professionals who have proven their ability to create, implement, and manage successful social media campaigns.
The certification process is administered by the Social Media Marketing Institute (SMMI). To become certified, applicants must pass a comprehensive exam that covers topics such as content creation, audience engagement, analytics and reporting, and more. The exam consists of multiple-choice questions and requires a score of 70% or higher to pass.
The cost of the CSMS certification varies depending on the package chosen by the applicant. A basic package costs $299 and includes access to online study materials and practice exams, as well as one attempt at the certification exam. Additional packages are available for $399 and $499 which include additional attempts at the exam if needed.
Overall, it takes approximately 3-4 months to complete the CSMS certification process from start to finish.
5. Certified Online Advertising Professional (COAP)
Certified Online Advertising Professional (COAP) is a certification program designed to recognize digital marketing professionals who have the knowledge and skills to effectively plan, execute, and measure digital advertising campaigns. The COAP certification is offered by the Digital Marketing Institute (DMI), which is an internationally recognized certification body for digital marketing professionals.
The COAP certification consists of five modules that cover topics such as search engine optimization, social media marketing, display advertising, mobile advertising, and analytics. Each module is designed to provide students with an in-depth understanding of how to create and manage successful online campaigns. Upon completion of all five modules, students will receive their COAP certification.
It typically takes around 4-6 months to complete the COAP program. To get certified, you must first register for the program through the DMI website and pay the associated fee. Once registered, you can begin your studies at any time and work through each module at your own pace.
The cost of the COAP program varies depending on whether you are a student or professional member of DMI. For students, it costs €799 while for professionals it costs €899. Additionally, there may be additional fees associated with taking exams or purchasing study materials from third-party providers.
6. Google Ads Certification
Google Ads Certification is an official certification program from Google that tests and validates a user’s knowledge of the Google Ads platform. It is designed to help advertisers demonstrate their expertise in using the platform, as well as to provide employers with a way to identify qualified professionals.
The certification process takes about two hours and consists of two exams: one for Search Advertising and one for Display Advertising. The exams cover topics such as campaign setup, targeting options, ad formats, bidding strategies, optimization techniques, and reporting.
To get certified, you must pass both exams with a score of 80% or higher. You can take the exams online at any time and they cost $50 each. Once you have passed both exams, you will receive your official Google Ads Certification badge which can be shared on social media or included in your resume/CV.
The certification is valid for 12 months after which point you will need to retake the exams in order to maintain your certification status.
7. Facebook Blueprint Certification
Facebook Blueprint Certification is a professional certification program that provides individuals with the skills and knowledge needed to create, manage, measure, and optimize successful Facebook campaigns. The certification consists of two levels: Core and Advanced.
The Core level covers the basics of creating effective ads on Facebook, while the Advanced level dives deeper into topics such as advanced targeting and optimization techniques.
To get certified at either level, you must pass an exam. The Core exam takes approximately 90 minutes to complete and costs $150 USD. The Advanced exam takes approximately 180 minutes to complete and costs $250 USD.
Once you have passed the exams, you will receive your official Facebook Blueprint Certification badge which can be used to showcase your expertise in digital marketing on Facebook. You will also gain access to exclusive resources such as webinars, tutorials, and case studies from industry experts.
8. Bing Ads Accredited Professional
Bing Ads Accredited Professional is a certification program offered by Microsoft to recognize professionals who demonstrate expertise in using Bing Ads products and services. The program is designed to help professionals stay up-to-date on the latest features and best practices for running successful search engine marketing campaigns.
To become a Bing Ads Accredited Professional, you must pass an exam that tests your knowledge of Bing Ads products and services. The exam consists of multiple-choice questions that cover topics such as campaign setup, targeting, optimization, reporting, and more. It typically takes about two hours to complete the exam.
You can take the exam online or in person at one of Microsoft’s authorized testing centers. The cost of taking the exam varies depending on where you take it; however, it typically costs around $100 USD.
Once you have passed the exam, you will receive a certificate from Microsoft certifying you as a Bing Ads Accredited Professional. This certificate is valid for two years and can be used to demonstrate your expertise in running successful search engine marketing campaigns with Bing Ads.
9. Twitter Flight School Certification
Twitter Flight School Certification is an online course that teaches users how to effectively use Twitter’s advertising platform. The course covers topics such as setting up campaigns, targeting, optimizing and measuring performance. It also provides guidance on best practices for creating effective ad copy and creative assets. The certification takes approximately four hours to complete and consists of four modules: Introduction, Campaign Setup, Targeting & Optimization, and Measuring Performance.
To get the certification, you must first create a Twitter Ads account and then register for the Twitter Flight School Certification program. You can then access the course content via the Twitter Flight School website or through your Twitter Ads account. Once you have completed all four modules, you will be prompted to take a final exam which tests your knowledge of the material covered in the course. Once you have passed the exam with a score of 80% or higher, you will receive your certification.
The cost of obtaining the Twitter Flight School Certification varies depending on how many modules you need to complete. Generally speaking, it costs around $99 USD per module or $400 USD for all four modules.
10. YouTube Creator Academy Certification
YouTube Creator Academy Certification is an online course designed to help YouTube creators learn how to grow and monetize their channels. It consists of a series of video lessons, quizzes, and assignments that cover topics such as optimizing videos for search, creating engaging content, building an audience, and monetizing your channel. The certification is free and takes approximately 10 hours to complete.
To get the certification, you must first create a YouTube account if you don’t already have one. Then you need to visit the YouTube Creator Academy page and click on “Get Certified Now”. You will be taken through a series of steps that involve watching short videos and taking quizzes. Once you complete all the steps, you will receive your certification badge which can be displayed on your channel page or website.
The YouTube Creator Academy Certification is completely free and does not require any payment or subscription fees. It provides valuable information about how to optimize your channel for success and can help you stand out from other creators in the crowded YouTube landscape.
Do You Really Need a Media Planner Certificate?
When it comes to media planning, the answer to whether or not you need a media planner certificate is not an easy one. While in some cases, having a media planner certificate may provide you with an edge over the competition, there are also many instances where it is not necessary. Ultimately, deciding whether or not you need a media planner certificate will depend on your individual needs and goals.
If you are looking for a job as a media planner, then having a certificate can be very beneficial. Employers often look for qualified candidates who have taken courses related to the field of media planning and have obtained certification. A well-rounded portfolio that includes a certificate in addition to other qualifications such as work experience or volunteer activities can make you stand out from other applicants. Additionally, having a certificate proves that you possess the knowledge and skills necessary to be successful in the field.
On the other hand, if you are already working in the field of media planning and plan on staying there for the long haul, then obtaining a certificate may not be necessary. In this case, it would be more beneficial to focus on gaining experience through internships or job shadowing opportunities rather than investing time and money into obtaining certification. Additionally, if you already possess relevant qualifications such as industry certifications or specialized training programs, then these may be sufficient enough for employers instead of needing additional credentials.
In conclusion, when deciding whether or not to obtain a media planner certificate, it is important to consider your individual needs and goals. If you are looking for employment in this field then having certification can give you an edge over other applicants; however if you already have relevant qualifications and experience then further certification may not be necessary.
Related: Media Planner Resume Examples
FAQs About Media Planner Certifications
1. What is a Media Planner Certification?
Answer: A Media Planner Certification is a professional designation that recognizes individuals who have achieved expertise in the field of media planning. It demonstrates knowledge and skills in areas such as market research, budgeting, strategy development, and campaign implementation.
2. How do I become certified as a Media Planner?
Answer: To become certified as a Media Planner you must complete an accredited program offered by an organization such as the American Association of Advertising Agencies (4A's) or the American Advertising Federation (AAF). You will need to pass an exam and demonstrate your understanding of the principles of media planning and its application to real-world situations.
3. What are the benefits of earning a Media Planner Certification?
Answer: Earning a Media Planner Certification can help you stand out from other professionals in this field and give you an edge when applying for jobs or promotions. It also demonstrates your commitment to professional development and shows employers that you possess advanced knowledge in this area. Additionally, it can lead to higher salaries and better job opportunities.
4. How long does it take to earn a Media Planner Certification?
Answer: The length of time needed to complete the certification process varies depending on the organization offering it, however most programs require between six months to one year of study to successfully complete all requirements necessary for certification.
5. Are there any prerequisites for obtaining a Media Planner Certification?
Answer: Yes, typically organizations offering certifications require applicants to have at least two years of experience working in media planning or related fields before they can apply for certification. Additionally, some programs may require applicants to have completed certain courses or tests prior to applying for certification.