Top 10 Marketing Analyst Certifications

Certifications are important for marketing analysts because they demonstrate a certain level of knowledge and experience in the field. They also help to validate an individual's expertise and show potential employers that they have taken the time to develop their skillset. Certifications can also give marketing analysts an edge over other applicants when applying for jobs, as employers are often looking for candidates with specialized knowledge. Additionally, certifications can open up doors to new career opportunities as some certifications may be required to work in certain markets or industries. Finally, certifications provide ongoing learning opportunities that allow marketers to stay up-to-date on industry trends and best practices.

This article reviews some of the top certifications for Marketing Analysts and explains how they can contribute to a marketing analyst's career by providing additional knowledge, skills, and credibility.

What are Marketing Analyst Certifications?

Marketing analyst certification is a type of professional certification that demonstrates an individual's knowledge and skills in the field of marketing analytics. This certification can help individuals demonstrate their ability to analyze data, draw insights from it, and make recommendations based on those insights. It also provides evidence that an individual has the skills necessary to create successful marketing campaigns, identify customer segments, and develop effective strategies for targeting them. With this certification, individuals can gain credibility with employers and clients who are looking for marketing professionals with advanced knowledge in analytics. Furthermore, having a marketing analyst certification can open up more opportunities for career advancement and networking within the industry.

Pro Tip: Before enrolling in a marketing analyst certification program, make sure to research the credentials of the instructors or faculty teaching the course. Look for individuals who have industry experience and a track record of success. Also, be sure to read reviews from previous students to get an idea of what you can expect from the program.

Related: What does a Marketing Analyst do?

Top 10 Marketing Analyst Certifications

Here’s our list of the best certifications available to Marketing Analysts today.

1. Certified Digital Marketing Analyst (CDMA)

Certified Digital Marketing Analyst (CDMA) is a professional certification program designed to help individuals gain the skills and knowledge they need to become successful digital marketing analysts. The program is offered by the Digital Marketing Institute, an industry-leading online education provider.

The CDMA certification program consists of four modules: Fundamentals of Digital Marketing, Advanced Digital Analytics, Search Engine Optimization (SEO) and Social Media Marketing. Each module includes lectures, tutorials and assessments that are designed to help learners develop their understanding of the digital marketing landscape.

The program takes approximately three months to complete and requires a minimum of 60 hours of study time. Learners can choose to complete the course at their own pace or take part in an accelerated learning program which allows them to finish the course in as little as two weeks.

To get certified, learners must pass all four modules with a score of 70% or higher. Once they have done so, they will receive a certificate from the Digital Marketing Institute that verifies their achievement.

The cost for the Certified Digital Marketing Analyst (CDMA) program varies depending on whether you choose to take part in an accelerated learning program or complete it at your own pace. The standard cost for the course is $1,299 USD, while the accelerated learning option costs $1,999 USD.

2. Certified Analytics Professional (CAP)

Certified Analytics Professional (CAP) is a professional certification program offered by the Institute for Operations Research and the Management Sciences (INFORMS). It is designed to recognize individuals who have achieved a high level of proficiency in the field of analytics. The CAP program provides a comprehensive set of criteria for assessing an individual's knowledge, skills, and abilities in analytics.

The CAP program consists of three components: an exam, a portfolio review, and continuing education. The exam covers topics such as data mining, predictive modeling, optimization, simulation, forecasting, decision analysis, and data visualization. The portfolio review evaluates the applicant's experience in applying analytics to real-world problems. Finally, continuing education is required to maintain the certification.

It typically takes about six months to complete the requirements for the CAP certification. To get started on your journey towards becoming certified you must first register with INFORMS and pay a registration fee of $200 USD. After registering you will be provided with study materials and access to online resources that will help you prepare for the exam. Once you have completed your studies and are ready to take the exam you can schedule it at an approved testing center near you or online through Prometric or Pearson VUE.

The cost of taking the exam varies depending on where it is taken but typically ranges from $400-$500 USD. In addition to this cost there may also be additional fees associated with submitting your portfolio review and completing any necessary continuing education courses required to maintain your certification status.

3. Google Analytics Individual Qualification (GAIQ)

Google Analytics Individual Qualification (GAIQ) is a certification program that demonstrates an individual’s proficiency in Google Analytics. It is designed to help marketers and webmasters demonstrate their knowledge of the platform, as well as their ability to use it to measure website performance.

The GAIQ exam consists of 70 multiple-choice questions that cover topics such as setting up accounts, tracking code implementation, data collection and configuration, reporting, analysis, and optimization. To pass the exam, you must answer at least 56 questions correctly within 90 minutes.

It typically takes about two hours to complete the GAIQ exam. The cost of taking the exam is $50 USD.

To get started with GAIQ certification, you must first create a Google Partners account and then register for the GAIQ exam through your Google Partners dashboard. Once registered, you can take the exam anytime within six months after registration. After passing the exam, you will receive an email with instructions on how to access your certificate and other materials associated with your certification.

4. Microsoft Advertising Accredited Professional (MAAP)

Microsoft Advertising Accredited Professional (MAAP) is a certification program offered by Microsoft that provides digital marketing professionals with the skills and knowledge to create and manage successful advertising campaigns on Microsoft’s search engine, Bing Ads. The MAAP certification is designed to help marketers understand the fundamentals of search engine marketing and how to use Bing Ads as an effective tool for their business.

The MAAP certification consists of two parts: a written exam and a practical assessment. The written exam covers topics such as keyword research, ad copywriting, bid management, campaign optimization, analytics, and more. The practical assessment requires candidates to demonstrate their ability to create and manage campaigns in the Bing Ads platform.

The MAAP certification takes approximately 3-4 months to complete depending on the candidate's experience level. To get certified, candidates must first register for the program through Microsoft’s website. Once registered, they can access study materials and take practice exams before taking the final exam. After passing the written exam, candidates must then complete the practical assessment within 90 days of passing the written exam in order to receive their certificate.

The cost of obtaining a MAAP certification varies depending on if you are an individual or part of an organization. For individuals, it costs $99 USD for access to all study materials and practice exams plus $50 USD for each attempt at taking the final exam. For organizations, it costs $299 USD per person which includes unlimited attempts at taking both exams plus access to all study material and practice exams.

5. HubSpot Inbound Certification

HubSpot Inbound Certification is a certification program offered by HubSpot that teaches marketers how to effectively use the inbound marketing methodology. It provides an understanding of the core concepts and best practices of inbound marketing, including content creation, lead generation, lead nurturing, and analytics. The certification consists of four courses: Inbound Certification, Content Marketing Certification, Email Marketing Certification, and Social Media Marketing Certification.

The Inbound Certification course takes about two hours to complete. It covers topics such as inbound marketing fundamentals, buyer personas, content strategy, SEO basics, lead generation tactics, and more.

To get the certification you need to pass an exam at the end of each course with a score of 80% or higher. You can take the exams online at any time.

The cost for the HubSpot Inbound Certification is $200 USD per course.

6. IBM Certified Data Scientist – Advanced Analytics Professional

IBM Certified Data Scientist – Advanced Analytics Professional is a professional certification program offered by IBM. It is designed to recognize professionals who have achieved mastery in the field of advanced analytics, including data mining, machine learning, and predictive analytics.

The certification requires successful completion of a series of courses, exams and projects. The courses cover topics such as data mining, machine learning, predictive modeling, text analysis and more. The exams test knowledge of these topics and the projects demonstrate proficiency in applying them to real-world problems.

It typically takes about 6 months to complete the certification program. The cost for the program varies depending on the number of courses taken. Generally speaking, it costs around $2,000-$3,000 USD for all required courses and exams.

To get certified as an IBM Certified Data Scientist – Advanced Analytics Professional you must first complete all required courses and pass all associated exams with a minimum score of 70%. Once you have done this you must submit a portfolio project that demonstrates your mastery of advanced analytics techniques. Once your project has been accepted by IBM you will be awarded your certification.

7. Market Research Society (MRS) Qualification

The Market Research Society (MRS) Qualification is an internationally-recognised, professional qualification for those working in the market research industry. It is designed to give individuals a comprehensive understanding of the principles and practices of market research, enabling them to develop their skills and knowledge and become more effective practitioners.

The MRS Qualification consists of three levels: Foundation, Advanced and Professional. Each level requires completion of a set number of modules, which can be taken either as part of a course or as self-study. The Foundation level consists of four modules, the Advanced level consists of five modules, and the Professional level consists of six modules.

It typically takes around 12 months to complete all three levels of the MRS Qualification. However, it is possible to complete each level in less time if you are able to dedicate more time or take advantage of accelerated learning options such as online courses or intensive workshops.

To get the MRS Qualification you must first register with MRS and then select your chosen modules from their range of available courses. You will then need to submit evidence that you have completed each module according to the requirements set out by MRS before being awarded your certificate.

The cost for taking the MRS Qualification depends on which modules you choose and how you decide to study them (e.g., through self-study or via an accredited course provider). Generally speaking, it costs around £1,500 - £2,000 per level for self-study options and around £3,000 - £4,000 per level for accredited course providers.

8. Adobe Certified Expert in Digital Analytics

Adobe Certified Expert in Digital Analytics is an industry-recognized certification program that demonstrates a professional’s expertise in using Adobe Analytics. It is designed to help professionals gain the knowledge and skills necessary to collect, analyze, and report on digital data.

The certification exam consists of 50 multiple-choice questions that must be completed within 90 minutes. The exam covers topics such as setting up reports, creating segments, analyzing data, and troubleshooting issues. To pass the exam, you must score at least 70%.

To become an Adobe Certified Expert in Digital Analytics, you must first complete the prerequisite coursework for the certification. This includes taking the Adobe Analytics Fundamentals course and passing the associated assessment with a score of 80% or higher. Once you have completed this prerequisite coursework and passed the assessment, you can register for the certification exam.

The cost of registration for the Adobe Certified Expert in Digital Analytics exam is $125 USD per attempt.

9. Tableau Desktop Specialist Certification

Tableau Desktop Specialist Certification is an official certification program from Tableau Software that recognizes individuals who have demonstrated a mastery of the Tableau Desktop software. The certification is designed to validate your knowledge and skills in creating interactive data visualizations and dashboards, building complex data models, and leveraging advanced features within the Tableau platform.

The certification process consists of two parts: a written exam and a practical exam. The written exam tests your knowledge of the fundamentals of Tableau Desktop, including topics such as data visualization principles, basic calculations, chart types, and more. The practical exam requires you to complete several hands-on tasks using Tableau Desktop.

The entire certification process typically takes around 2-3 hours to complete. To get certified, you must first register for the Tableau Desktop Specialist Certification Exam on the Tableau website. Once registered, you will receive an email with instructions on how to access the exams. You can then take the exams at any time from any location with an internet connection.

The cost of the Tableau Desktop Specialist Certification Exam varies depending on where you are taking it from; however, it typically costs around $150 USD per person for both parts of the exam.

10. SAS Advanced Predictive Modeling Certification

SAS Advanced Predictive Modeling Certification is a certification program offered by SAS Institute that focuses on predictive analytics. It is designed to help professionals gain the skills and knowledge needed to use SAS software for predictive modeling tasks. This certification is designed for data scientists, statisticians, and other professionals who want to develop their predictive analytics skills.

The certification consists of two exams: SAS Certified Predictive Modeler Using SAS Enterprise Miner 14 (E20-065) and SAS Certified Predictive Modeler Professional Using SAS Enterprise Miner 14 (E20-066). The first exam covers topics such as data preparation, variable selection, model building, model validation, and interpretation of results. The second exam focuses on more advanced topics such as text mining, time series analysis, ensemble modeling, and optimization techniques.

The certification process typically takes around three months to complete. Candidates must pass both exams in order to receive the certification. To get started with the certification process, candidates should register for the exams through the SAS website or contact their local training center.

The cost of the certification depends on where you take the exams and which type of exam you take (online or in-person). Generally speaking, it costs around $400 USD per exam.

Do You Really Need a Marketing Analyst Certificate?

The answer to this question depends on the individual. A marketing analyst certificate may be beneficial if you are looking to gain an edge in the job market, or if you are interested in improving your knowledge of the marketing field. However, it is important to note that a certificate does not guarantee success; rather, it can provide you with a greater understanding of the industry and help you stand out from other applicants.

In addition to a certificate, there are many other ways that individuals can gain knowledge and skills related to marketing analysis. For example, taking courses or attending seminars on topics such as customer segmentation, data analysis, and digital marketing can provide valuable insight into how companies use analytics to make decisions. Additionally, interning at a company in the field or working with a mentor can also give you firsthand experience in developing strategies and techniques.

Ultimately, the decision of whether or not to pursue a marketing analyst certificate should depend on your career goals and what type of learning best suits your needs. While having a credential may help open doors for certain roles within the field, it is important to consider all available options when deciding how best to reach your professional objectives.

Related: Marketing Analyst Resume Examples

FAQs About Marketing Analyst Certifications

Q1. What is a Marketing Analyst Certification?

A1. A Marketing Analyst Certification is a professional designation that demonstrates knowledge and expertise in marketing analytics, data analysis, and market research. It is typically awarded by a professional organization or educational institution after successful completion of an exam or other requirements.

Q2. What are the benefits of becoming certified as a Marketing Analyst?

A2. Benefits of becoming certified as a Marketing Analyst include gaining recognition for your expertise, increasing your value to employers, improving your career prospects, and better understanding of the latest trends in marketing analytics and data analysis.

Q3. How do I become certified as a Marketing Analyst?

A3. To become certified as a Marketing Analyst, you must first meet any prerequisites set by the certifying organization or institution such as having relevant work experience or taking related classes/courses. You will then need to pass an exam to demonstrate your knowledge and skills in the field of marketing analytics, data analysis, and market research.

Q4. How long does it take to become certified as a Marketing Analyst?

A4. The amount of time it takes to become certified as a Marketing Analyst depends on the specific certification program you choose and whether you meet any prerequisites set by the certifying organization or institution. Generally speaking, it can range from several weeks to several months depending on how quickly you can complete all necessary requirements for certification.

Q5. Are there any online courses available for preparing for my Marketing Analyst Certification Exam?

A5: Yes! There are many online courses available that can help prepare you for your certification exam such as Udemy, Coursera, edX, etc., which offer comprehensive study materials and practice tests that can help you prepare for the exam and increase your chances of success!