Top 11 Marketing Data Analyst Certifications

Certifications are important for a marketing data analyst in the job market because they demonstrate the analyst's knowledge and skill in the field. Certifications provide employers with an assurance that the candidate has the necessary skills and knowledge to be successful in the role. They also show potential employers that the analyst is up-to-date on developments in the field and has a commitment to continuing their professional development. Additionally, certifications can help marketing data analysts stand out from other applicants and make them more attractive to employers.

The purpose of this article is to provide an overview of certifications that can help marketing data analysts advance their careers and gain valuable skills.

What are Marketing Data Analyst Certifications?

Marketing data analyst certification is a professional credential that demonstrates an individual’s ability to analyze and interpret marketing data. It is designed to help those working in marketing roles to have the skills and knowledge required to effectively evaluate, analyze, and interpret marketing data. The certification provides the holder with the insight needed to make informed decisions based on the data they have collected.

The certification can be beneficial for those looking to advance their career in the field of marketing. By having a certification, you will demonstrate your expertise in analyzing and interpreting data as well as your commitment to staying up-to-date on industry trends. As businesses increasingly rely on data analysis for decision making, having this certification can make you more attractive to employers or clients who may be looking for someone with these specialized skills. Additionally, the certification can provide you with a competitive edge over other candidates since it shows that you are knowledgeable and competent when it comes to understanding how marketing data works.

Overall, having a Marketing Data Analyst Certification can be greatly beneficial for anyone looking to pursue a career in this field by providing them with the necessary skills and knowledge required for success as well as offering a competitive advantage when applying for jobs or contracts.

Pro Tip: Before investing in a marketing data analyst certification, make sure that you do your research to ensure that the program is accredited by a reputable organization and covers all of the necessary skills for the job. Additionally, look for programs with hands-on learning opportunities, such as access to real-world data sets and projects.

Related: What does a Marketing Data Analyst do?

Top 11 Marketing Data Analyst Certifications

Here’s our list of the best certifications available to Marketing Data Analysts today.

1. Google Analytics Individual Qualification (GAIQ)

Google Analytics Individual Qualification (GAIQ) is a certification program offered by Google that allows individuals to demonstrate their proficiency in using the Google Analytics platform. The GAIQ is designed to help individuals gain an understanding of how to use Google Analytics to measure, analyze, and optimize digital marketing efforts.

The GAIQ consists of a multiple-choice exam that tests an individual's knowledge of the features and functionality of Google Analytics. The exam consists of 70 questions and takes approximately 90 minutes to complete. To pass the exam, individuals must score 80% or higher.

To get the GAIQ certification, individuals must first create a free Google account if they do not already have one. They can then register for the exam through the Google Partners website and pay the $50 fee associated with taking the exam. Once registered, they will be able to access study materials and practice tests before taking the actual exam.

The cost for taking the GAIQ exam is $50 USD per attempt. It typically takes around two weeks for an individual’s results to become available after completing the exam. If an individual passes, they will receive an email from Google confirming their qualification status as well as a digital badge that can be used on resumes or other professional documents.

2. Tableau Desktop Specialist Certification

Tableau Desktop Specialist Certification is a certification program offered by Tableau Software that allows professionals to demonstrate their expertise in using the Tableau Desktop software. The certification is designed to help individuals gain the skills and knowledge needed to effectively use the Tableau Desktop software for data analysis, visualization, and storytelling.

The certification program consists of two parts: an online exam and a hands-on practical exam. The online exam covers topics such as data sources, calculations, visualizations, dashboards, and storytelling. The practical exam requires candidates to complete a series of tasks related to creating visualizations, dashboards, and stories using Tableau Desktop.

The entire process typically takes about 4-6 weeks from start to finish. To get certified, individuals must first register for the certification program on the Tableau website and pay the associated fee (currently $250). Once registered, individuals can access study materials and practice exams before taking the online exam. After passing the online exam with a score of 80% or higher, they will be given access to take the practical exam. Upon successful completion of both exams with scores of 80% or higher, they will receive their official Tableau Desktop Specialist Certification badge.

The cost for obtaining this certification is currently $250 USD.

3. IBM Certified Data Analyst

IBM Certified Data Analyst is a professional certification program that validates the knowledge and skills of data analysts. It is designed to help professionals demonstrate their expertise in using IBM's data analysis tools and techniques to solve real-world business problems. The certification covers topics such as data collection, cleaning, exploration, visualization, and modeling.

The IBM Certified Data Analyst certification requires passing two exams: IBM SPSS Modeler Professional v2 (C2090-621) and IBM SPSS Statistics Level 1 v2 (C2090-920). Both exams are available online or in person at select locations. The cost for each exam varies depending on the region, but typically ranges from $100 to $200 USD.

In order to prepare for the exams, it is recommended that candidates have prior experience with SPSS Modeler and SPSS Statistics software. Additionally, there are several resources available online that provide study materials and practice tests for both exams.

Once an individual has passed both exams they will be awarded the IBM Certified Data Analyst certification. This certification is valid for three years after which time it must be renewed by passing an updated version of the same two exams.

4. SAS Certified Base Programmer for SAS 9

SAS Certified Base Programmer for SAS 9 is a certification program designed to validate the knowledge and skills of individuals who use SAS software to develop and maintain applications. It is an entry-level certification that demonstrates proficiency in the fundamentals of programming with SAS.

The certification exam consists of 60 multiple-choice questions, which must be completed within two hours. To pass the exam, you must score at least 70%.

To get the certification, you need to register for the exam through Pearson VUE. The cost of the exam varies depending on your location and can range from $180 to $250 USD.

Once you have successfully passed the exam, you will receive a digital badge that can be used on your resume or other professional documents. You will also receive a certificate indicating that you are now a certified SAS programmer.

5. Microsoft Certified Solutions Expert (MCSE): Data Management and Analytics

Microsoft Certified Solutions Expert (MCSE): Data Management and Analytics is a certification that demonstrates an individual’s expertise in designing, implementing, and managing data solutions. This certification covers topics such as database design, data analysis, data warehousing, business intelligence (BI) solutions, big data analytics and cloud-based data solutions.

It usually takes around six months to prepare for the MCSE: Data Management and Analytics certification exam. To get this certification, you must pass three exams: 70-767 Implementing a SQL Data Warehouse; 70-768 Developing SQL Data Models; and 70-774 Perform Cloud Data Science with Azure Machine Learning. You can find study materials for these exams on Microsoft's website or through third-party vendors.

The cost of the MCSE: Data Management and Analytics certification varies depending on which vendor you use to purchase the exam vouchers. Generally speaking, it costs around $300 per exam voucher plus any additional fees associated with proctoring services or other related costs.

6. Oracle Business Intelligence Foundation Suite 11g Certified Implementation Specialist

Oracle Business Intelligence Foundation Suite 11g Certified Implementation Specialist is a certification program for professionals who are looking to demonstrate their expertise in Oracle Business Intelligence (BI) solutions. This certification validates a professional’s ability to install, configure, and maintain Oracle BI applications.

This certification requires the successful completion of an exam that tests your knowledge of the Oracle BI technology stack. The exam consists of multiple choice questions and covers topics such as installation, configuration, security, administration, performance tuning, and troubleshooting.

The exam typically takes about 2 hours to complete. To get certified you will need to register with Pearson VUE and purchase the exam voucher from Oracle. The cost of the exam voucher is currently $245 USD.

7. Hadoop Developer Certification from Cloudera

Hadoop Developer Certification from Cloudera is a professional certification program designed to validate the skills and knowledge of developers working with Apache Hadoop. It is an industry-recognized credential that demonstrates a developer’s ability to design, build, deploy, and maintain reliable data processing systems using Apache Hadoop.

The certification exam typically takes about 2 hours and consists of multiple-choice questions. The exam covers topics such as HDFS, MapReduce, YARN, Pig, Hive, Impala, Sqoop, Oozie and Flume.

To get certified as a Hadoop Developer from Cloudera you must first complete the Cloudera Certified Associate (CCA) Data Analyst or CCA Spark and Hadoop Developer exams. You can then proceed to take the Cloudera Certified Professional (CCP): Data Engineer exam which will certify you as a Hadoop Developer from Cloudera.

The cost of the CCP: Data Engineer exam is $400 USD for non-members and $300 USD for members.

8. Adobe Analytics Business Practitioner Certification

Adobe Analytics Business Practitioner Certification is a professional certification program offered by Adobe that validates an individual's expertise in the use of Adobe Analytics for digital marketing and analytics. The certification is designed to demonstrate an individual's ability to understand, interpret, and apply data from Adobe Analytics to drive business decisions.

The certification program consists of two parts: a written exam and a practical assessment. The written exam covers topics such as data collection, analysis techniques, segmentation, reporting, and optimization strategies. The practical assessment involves completing a series of tasks related to the topics covered in the written exam.

It typically takes around 4-6 weeks to complete the certification process. To get certified you must first register for the certification program on the Adobe website. Once registered, you will be provided with access to study materials and practice tests which can help you prepare for the written exam. After passing the written exam, you will then need to complete the practical assessment before being awarded your certification.

The cost of obtaining Adobe Analytics Business Practitioner Certification varies depending on where you are located but typically ranges from $200-$400 USD.

9. Marketo Certified Expert (MCE)

Marketo Certified Expert (MCE) is a certification program designed to recognize individuals who have demonstrated expertise in the use of Marketo’s marketing automation platform. It is an advanced level certification that requires a deep understanding of the Marketo platform, its features, and best practices for successful implementation.

The MCE certification consists of two parts: a written exam and a practical exam. The written exam covers topics such as email marketing, lead management, segmentation, scoring, and analytics. The practical exam evaluates the candidate’s ability to design and execute campaigns using the Marketo platform.

It typically takes about 6-8 weeks to complete the MCE program. Candidates must first pass the written exam with a score of 80% or higher before they can take the practical exam. Once both exams have been completed successfully, candidates will be awarded their MCE certification.

The cost of the MCE certification program varies depending on which package you choose (basic or premium). The basic package costs $1,500 USD while the premium package costs $2,500 USD. Both packages include access to study materials and practice tests as well as access to expert mentorship and support throughout the duration of your studies.

10. HubSpot Inbound Marketing Certification

HubSpot Inbound Marketing Certification is a comprehensive online course that covers all aspects of inbound marketing. It is designed to help marketers create, optimize, and measure their inbound marketing campaigns. The certification consists of 10 modules, which cover topics such as content creation, SEO, social media, lead generation, and analytics. The course takes approximately 8 hours to complete and costs $299 USD.

To get certified, you must first register for the course on the HubSpot Academy website. Once registered, you will be able to access the course materials and take the exam at your own pace. Upon completion of the exam with a passing grade of 80% or higher, you will receive your certification.

11. Digital Marketing Institute Professional Diploma in Digital Marketing

The Digital Marketing Institute Professional Diploma in Digital Marketing is a comprehensive and industry-recognized program designed to give students the skills and knowledge to become successful digital marketers. It covers a wide range of topics, including content marketing, search engine optimization (SEO), social media marketing, email marketing, analytics, mobile marketing, web design, and more. The course takes approximately nine months to complete and consists of 10 modules that cover the fundamentals of digital marketing.

To get the Professional Diploma in Digital Marketing, you must first complete the Digital Marketing Institute's online learning platform. This includes completing all 10 modules and passing an exam at the end of each module. Once you have passed all 10 modules, you will be eligible for the Professional Diploma in Digital Marketing.

The cost of the Professional Diploma in Digital Marketing is €1,299 (approximately $1,500). This fee includes access to all 10 modules as well as access to additional resources such as webinars and workshops.

Do You Really Need a Marketing Data Analyst Certificate?

The answer to this question depends on your individual career goals and the specific job you are aiming for. If you are looking to break into the field of marketing data analysis, a certificate can be an excellent way to demonstrate your knowledge and skills in the area. A certificate can also help you stand out from other applicants when applying for jobs or internships.

However, a certificate may not be necessary if you already have the relevant experience and education in the field. Employers often look for a combination of both experience and education, so having one or the other is usually enough to make a strong case for yourself as a potential candidate. Additionally, if you intend to stay within your current industry, any existing certifications or degrees may already be enough for employers to consider you qualified for certain positions.

In general, it is important to assess your own needs before deciding whether or not a marketing data analyst certificate is right for you. If you have the relevant experience but lack formal qualifications in this area, then such a certification could be beneficial in helping you stand out from other applicants. However, if you already possess sufficient qualifications or experience in marketing data analysis, then pursuing additional certification may not be necessary.

Related: Marketing Data Analyst Resume Examples

FAQs About Marketing Data Analyst Certifications

Q1. What is a Marketing Data Analyst Certification?

A1. A Marketing Data Analyst Certification is a professional credential awarded by an accredited institution that recognizes an individual’s knowledge and skills in the area of marketing data analysis.

Q2. How can I get a Marketing Data Analyst Certification?

A2. To obtain a Marketing Data Analyst Certification, individuals must complete an approved program of study from an accredited institution and pass the associated exam.

Q3. What are the benefits of having a Marketing Data Analyst Certification?

A3. Having a certification demonstrates to employers that you possess the necessary knowledge and skills to be successful in your role as a marketing data analyst. It also allows you to qualify for higher-paying positions and better job opportunities.

Q4. How long does it take to complete a Marketing Data Analyst Certification?

A4. The length of time needed to complete a certification depends on the institution offering the program and the individual’s level of experience and knowledge in this field; however, most programs can be completed within six months to two years of full-time study.

Q5. Are there any costs associated with getting certified?

A5. Yes, there are fees associated with obtaining certifications, such as registration fees, exam fees, course materials or textbooks, etc., which vary depending on the specific program or institution offering it.