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Top 10 Marketing Research Analyst Certifications

This article explores the best certifications for marketing research analysts, providing an overview of each and their benefits.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 16 min read

Certifications are an important way for marketing research analysts to demonstrate their knowledge and skills in the job market. A certification from a recognized organization indicates that the analyst has achieved a certain level of competency and is committed to continuing their professional development in the field. It also allows employers to compare candidates on an equal footing and makes it easier for them to find qualified professionals. In addition, certifications provide marketing research analysts with access to a network of other certified professionals, which can be valuable for networking and staying current with industry trends.

The purpose of this article is to review some of the top certifications for Marketing Research Analysts and explain how they can help to advance their career.

What are Marketing Research Analyst Certifications?

Marketing research analyst certification is a professional credential that demonstrates an individual’s knowledge and expertise in the field of marketing research. This certification is offered by organizations such as the American Marketing Association (AMA), the Institute for Operations Research and Management Science (INFORMS), and the Society for Marketing Professional Services (SMPS). The certification validates the skills of individuals who work in the area of marketing research, enabling them to demonstrate their qualifications to employers.

This certification provides professionals with a competitive edge in the job market and helps them stand out among other applicants. It also provides employers with an assurance that they are hiring qualified individuals who have achieved mastery of key concepts related to marketing research. Individuals who become certified demonstrate their commitment to staying current on industry trends, best practices, and technology.

Holding this certification can lead to higher salaries, increased job opportunities, greater recognition within one’s profession, and improved negotiation power when seeking promotions or lateral moves within an organization. Furthermore, it can provide access to exclusive networking events, career-building resources, and educational materials. All these benefits can help build a successful career as a marketing research analyst.

Pro Tip: Before investing in a marketing research analyst certification, make sure to do your research and review the course content to ensure it aligns with your career goals and needs. Additionally, look for certifications that are accredited by reputable professional organizations in order to ensure the highest quality of education.

Related: What does a Marketing Research Analyst do?

Top 10 Marketing Research Analyst Certifications

Here’s our list of the best certifications available to Marketing Research Analysts today.

1. Certified Marketing Research Professional (CMRP)

Certified Marketing Research Professional (CMRP) is a professional certification program offered by the Insights Association, an international association for marketing research and analytics professionals. The CMRP is designed to recognize and promote excellence in marketing research and analytics. It is intended to demonstrate a commitment to the highest standards of professional practice in the field.

The CMRP program consists of three components: a written exam, an oral exam, and a portfolio review. The written exam covers topics such as survey design, data analysis, report writing, and ethics. The oral exam assesses the candidate’s ability to communicate effectively about marketing research topics. The portfolio review evaluates the candidate’s ability to apply their knowledge and skills in real-world situations.

It typically takes between six months and one year to complete all three components of the CMRP program. Candidates must meet certain eligibility requirements before they can take the exams or submit their portfolios for review. These requirements include having at least two years of professional experience in marketing research or analytics and completing at least 40 hours of approved continuing education credits within five years prior to applying for certification.

The cost of obtaining CMRP certification varies depending on which type of membership you choose with the Insights Association (basic or premium). Basic membership costs $195 per year plus a one-time fee of $150 for application processing; premium membership costs $395 per year plus a one-time fee of $250 for application processing. In addition, there are fees associated with taking each component of the CMRP program: $450 for the written exam, $400 for the oral exam, and $500 for portfolio review.

2. Professional Researcher Certification (PRC)

Professional Researcher Certification (PRC) is a certification program designed to recognize individuals who demonstrate a high level of expertise in research methods and techniques. It is an internationally recognized standard for research professionals and provides recognition of their knowledge, skills, and abilities.

To obtain PRC, applicants must pass two exams: the Professional Research Exam (PRE) and the Professional Research Techniques Exam (PRT). The PRE focuses on theoretical knowledge of research methods, while the PRT focuses on practical application of those methods. Both exams are administered by the International Association for Research Professionals (IAREP).

The cost of obtaining PRC varies depending on the country in which you take the exams. Generally, it costs around $500 USD to take both exams. The cost also includes registration fees and any other associated fees.

The time it takes to get PRC depends on how quickly you can complete the exams. Generally, it takes about three months from start to finish if you are able to study diligently during that time period. However, some people may need more or less time depending on their individual learning style and availability of resources.

In order to get PRC, applicants must register with IAREP and pay all applicable fees before taking either exam. After passing both exams with a minimum score of 70%, applicants will be awarded their PRC certificate as well as a digital badge that can be used to show off their credentials online.

3. Certified Analytics Professional (CAP)

Certified Analytics Professional (CAP) is an internationally recognized certification program that provides a comprehensive set of standards for professionals in the analytics field. It is designed to recognize individuals who have demonstrated expertise in the principles and practices of analytics. The CAP credential is awarded by INFORMS, the Institute for Operations Research and Management Science, which is the largest professional society in the world for operations research and analytics.

The CAP exam consists of multiple-choice questions covering topics such as data collection, analysis, modeling, visualization, communication, and ethics. It takes approximately four hours to complete the exam. To be eligible to take the exam, applicants must have at least three years of experience in analytics or related fields.

To get certified as a CAP you must pass a rigorous online examination that covers all aspects of analytics including data management and analysis, modeling techniques and tools, communication strategies, ethics and best practices. The cost of taking the exam varies depending on your location but typically ranges from $400-$600 US dollars.

Once you pass the exam you will receive a digital badge that serves as proof of your certification status and can be used on resumes and other professional documents. Additionally, INFORMS offers continuing education opportunities to help maintain your certification status over time.

4. Market Research Society Qualification (MRSQ)

The Market Research Society Qualification (MRSQ) is an internationally recognised qualification that demonstrates proficiency in market research. It is awarded by the Market Research Society, a professional body for researchers and those working in the industry.

The MRSQ is designed to provide a comprehensive understanding of the principles and practice of market research. It covers topics such as ethics, data collection methods, analysis techniques, and report writing. The qualification also provides an understanding of how market research can be used to inform strategic decision-making.

It typically takes 12-18 months to complete the MRSQ depending on individual circumstances. To get the qualification, you must pass five exams which cover different aspects of market research. These exams are available online or through approved training providers.

The cost of completing the MRSQ varies depending on whether you take the exams online or through a training provider. Taking all five exams online costs £1,250 plus VAT, while taking them through a training provider costs around £2,000 plus VAT.

5. American Marketing Association Professional Certified Marketer (PCM)

The American Marketing Association Professional Certified Marketer (PCM) is a professional certification program offered by the American Marketing Association. It is designed to recognize marketing professionals who demonstrate a high level of expertise in the field. The PCM certification is intended to provide recognition for those who have achieved a certain level of knowledge and experience in marketing, as well as demonstrate their commitment to continuing education.

To qualify for the PCM certification, applicants must meet certain criteria, including having at least three years of professional marketing experience and passing an exam that covers topics such as strategic planning, customer relationship management, digital marketing and analytics. Applicants must also complete a portfolio demonstrating their ability to apply the principles of marketing in their current role.

The process usually takes about six months from start to finish, but this can vary depending on the individual's background and experience. The cost of the PCM certification varies depending on whether you are an AMA member or non-member. For AMA members, it costs $495; for non-members, it costs $595.

6. International Institute for Analytics Certified Data Scientist (IIA-CDS)

The International Institute for Analytics Certified Data Scientist (IIA-CDS) is a professional certification program designed to recognize data science professionals who demonstrate a mastery of the skills necessary to work in the field. The certification is awarded by the International Institute for Analytics, a global leader in analytics education and research.

The IIA-CDS certification requires successful completion of an online assessment and an onsite practical exam. The online assessment consists of multiple choice questions covering topics such as data analysis, machine learning, statistics, and programming. The onsite practical exam includes hands-on tasks related to data analysis and machine learning.

To get the IIA-CDS certification, candidates must first register with the International Institute for Analytics and pay a fee of $1,500 USD. After registering, candidates can begin preparing for the online assessment and practical exam. Once they have passed both exams, they will receive their certificate from the IIA. The entire process typically takes between 3-6 months depending on how quickly candidates complete their preparation and pass their exams.

7. SAS Certified Advanced Analytics Professional

SAS Certified Advanced Analytics Professional is a certification program designed to recognize professionals who have demonstrated a high level of knowledge and proficiency in the use of SAS software for advanced analytics. The certification is designed to validate an individual’s ability to apply advanced analytics techniques, such as predictive modeling, data mining, and text analysis, to solve complex business problems.

To become certified as a SAS Certified Advanced Analytics Professional, you must pass two exams: SAS Certified Advanced Analytics Professional Exam A and SAS Certified Advanced Analytics Professional Exam B. Both exams are offered through Pearson VUE. The exam fee is $180 per exam.

The amount of time it takes to get certified depends on how much time you can dedicate to studying for the exams. Generally speaking, it could take anywhere from one month up to six months or more depending on your study habits and schedule.

In order to prepare for the exams, it is recommended that you attend an official SAS training course or purchase self-study materials from the SAS website. Additionally, there are many online resources available that provide practice questions and other study materials related to the exams.

8. Qualtrics CoreXM Certification

Qualtrics CoreXM Certification is a professional certification program designed to recognize and reward individuals who demonstrate a deep understanding of the Qualtrics CoreXM platform. The certification is meant to demonstrate an individual’s expertise in using the Qualtrics CoreXM platform for research, survey design, data collection, analysis and reporting.

The certification process consists of two parts: an online assessment and an in-person exam. The online assessment tests knowledge and understanding of core concepts related to Qualtrics CoreXM such as survey design, data collection, analysis and reporting. The in-person exam consists of a series of hands-on exercises that test the candidate’s ability to apply their knowledge in practical scenarios.

The entire process typically takes around 6-8 weeks depending on the availability of the candidate and examiners. Candidates must register for both the online assessment and in-person exam prior to taking either one.

The cost for Qualtrics CoreXM Certification varies based on region but typically ranges between $500-$1,000 USD.

9. Google Analytics Individual Qualification

Google Analytics Individual Qualification (GAIQ) is a certification program offered by Google that demonstrates an individual’s proficiency in using the Google Analytics platform. It is designed to help marketers, analysts, and other professionals improve their knowledge of digital analytics and become more proficient in using Google Analytics.

The GAIQ exam consists of 70 multiple-choice questions that must be completed within 90 minutes. The questions cover topics such as data collection, analysis, reporting, and optimization. To pass the exam, you must answer at least 56 questions correctly.

You can take the GAIQ exam online for free through the Google Analytics Academy website. Upon completion of the exam, you will receive an email with your results and a certificate if you pass.

The cost to take the GAIQ exam is free. However, there are some third-party websites that offer additional resources or practice exams for a fee.

10. Tableau Desktop Specialist Certification

Tableau Desktop Specialist Certification is an official certification program from Tableau that verifies an individual’s knowledge and skills in using the Tableau Desktop software. It is designed for people who want to demonstrate their expertise in creating, managing, and analyzing data with Tableau.

The certification exam consists of 40 multiple-choice questions that must be completed within 90 minutes. The exam covers topics such as connecting to data sources, creating visualizations, and working with calculations, parameters, and analytics.

To get certified, you must first register for the exam. The cost of the exam is $250 USD. Once registered, you will receive an email with instructions on how to access the online test platform and take the exam.

Once you have successfully passed the exam, you will receive a digital certificate of completion via email. This certificate can be used to demonstrate your proficiency in using Tableau Desktop software to employers or clients.

Do You Really Need a Marketing Research Analyst Certificate?

The short answer to this question is that it depends. If you are looking to pursue a career in the field of marketing research and analytics, then a certificate can certainly be beneficial. It can provide you with the knowledge and skills necessary to effectively analyze data and make informed decisions based on the results. Additionally, having a certificate can give employers confidence in your abilities and may even open up more job opportunities for you.

On the other hand, if you already have experience in the field, or if you have an advanced degree such as an MBA, then obtaining a marketing research analyst certificate may not be necessary. However, depending on the type of position you are looking for, having this certification could still be beneficial. For example, many companies require their employees to have specific certifications or qualifications before they will consider them for certain roles.

Ultimately, whether or not you need a marketing research analyst certificate depends on your individual goals and circumstances. If you think that having one would benefit your career path and help you reach your goals faster, then it may be worth investing in one.

Related: Marketing Research Analyst Resume Examples

FAQs About Marketing Research Analyst Certifications

Q1. What is a Marketing Research Analyst Certification?

A1. A Marketing Research Analyst Certification is a professional credential that demonstrates a person’s knowledge and skills in the field of market research, including data analysis, research design, survey development, and reporting. The certification is offered by a number of organizations and can provide an edge in the job market.

Q2. What are the eligibility requirements for Marketing Research Analyst Certifications?

A2. Different certifying bodies have different requirements for eligibility, but typically applicants must hold a bachelor’s degree and have two years of professional experience in market research or related fields. Additionally, some certifying bodies require applicants to pass an exam and/or complete continuing education courses to maintain their certification status.

Q3. How much does it cost to get certified as a Marketing Research Analyst?

A3. The cost for certification varies depending on the certifying body and may include fees for registration, exams, coursework, or other materials. Generally speaking, certifications will cost several hundred dollars to obtain and maintain over time.

Q4. What types of jobs can I get with a Marketing Research Analyst Certification?

A4. With your certification you may be eligible for positions such as market research analyst, survey designer, project manager, data analyst or consultant in various industries such as marketing agencies, advertising firms or consumer product companies among others.

Q5. Are there any online resources available to help me prepare for the exam?

A5: Yes! There are many online resources available to help you prepare for your certification exam including study guides, practice tests and tutorial videos from various certifying bodies as well as independent websites offering test prep materials and information about industry trends and best practices in market research analysis

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