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Top 16 Freelance Copywriter Resume Objective Examples

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Updated 12 min read

A resume objective is an important part of a freelance copywriter’s resume. It is a brief statement that outlines the candidate's experience, skills, and goals for the position. When writing a resume objective for a freelance copywriter position, it is important to highlight specific qualifications that are relevant to the job requirements. For example, include any specializations in certain industries or types of content that you have expertise in. Additionally, you can showcase your creativity and communication skills by emphasizing how your work can benefit the prospective employer. Finally, be sure to indicate why you are passionate about freelance copywriting and how it aligns with your career aspirations. Examples of effective resume objectives for freelance copywriters include: “Seeking to use my 5+ years of experience as a copywriter to create engaging content that drives conversions for [Company Name]” or “Highly creative copywriter with expertise in SEO-optimized content looking to leverage my skillset to engage target audiences and drive business growth for [Company Name].”

Freelance Copywriter Resume Example
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Top 16 Freelance Copywriter Resume Objective Samples

  • To leverage my experience in copywriting to create engaging and high-quality content for clients.
  • To use my creative writing skills to produce effective and persuasive copy that meets the needs of clients.
  • To utilize my knowledge of SEO best practices to optimize copy for search engine visibility.
  • To provide well-researched, accurate, and compelling copy that resonates with target audiences.
  • To collaborate with other professionals to create engaging content that drives conversions.
  • To develop original concepts and ideas for marketing campaigns that are tailored to each client’s needs.
  • To apply my expertise in storytelling to craft compelling stories that capture the attention of readers.
  • To produce persuasive copy that effectively communicates a brand’s message in an engaging manner.
  • To utilize my strong research skills to ensure accuracy and relevancy of content produced.
  • To apply my knowledge of marketing trends and strategies to produce effective copywriting solutions.
  • To use my excellent communication skills to build relationships with clients and colleagues alike.
  • To employ my ability to think outside the box when creating innovative solutions for clients’ projects.
  • To contribute fresh ideas, creative approaches, and unique perspectives when crafting compelling content pieces.
  • To provide timely delivery of projects while ensuring quality control throughout the entire process.
  • To use my understanding of different writing styles and formats to create diverse types of content pieces.
  • To bring enthusiasm, dedication, and a collaborative spirit when working on freelance projects as a copywriter

How to Write a Freelance Copywriter Resume Objective

A freelance copywriter resume objective is an important part of creating a successful resume. It should succinctly explain why a potential employer should hire you as a freelance copywriter. A well-written objective will help you stand out from the competition and demonstrate your commitment to the job.

The first step in writing an effective freelance copywriter resume objective is to clearly define your goals. Think about what type of work you are looking for and what kind of skills and experience would make you an ideal candidate for the position. This will help you craft an objective that outlines how your qualifications, abilities, and goals align with the requirements of the job.

Once you have identified your goal, it’s time to start writing. Begin by stating who you are and what makes you unique as a copywriter. Focus on highlighting any special areas of expertise or accomplishments that set you apart from other applicants. Include specific details such as how many years of experience you have in the field or any awards or honors that demonstrate your level of expertise in the industry.

Next, explain why hiring you would be beneficial for the company. Showcase how your skillset can contribute to their success and how your background uniquely qualifies you for this role. Highlight any relevant projects or campaigns that demonstrate your ability to produce meaningful content and meet deadlines efficiently.

Finally, include a call-to-action at the end of your resume objective that encourages employers to contact you for more information about your qualifications and interest in working with them as a freelance copywriter. By providing a clear roadmap outlining why hiring you would be beneficial to their team, employers will be more likely to reach out and explore ways they can benefit from having someone like yourself on board.

By following these tips, crafting an effective freelance copywriter resume objective can help make sure yours stands out in today’s competitive job market!

Related: What does a Freelance Copywriter do?

Key Skills to Highlight in Your Freelance Copywriter Resume Objective

In the competitive field of freelance copywriting, standing out from the crowd is crucial. Your resume objective plays a pivotal role in showcasing your unique skills and talents to potential clients. This section titled 'Key Skills to Highlight in Your Freelance Copywriter Resume Objective' will guide you on how to effectively highlight your abilities, making your resume more appealing and increasing your chances of securing lucrative projects. We'll delve into the essential skills that clients look for in a freelance copywriter and how best to present them in your resume objective.

1. SEO Optimization

A Freelance Copywriter needs SEO Optimization skills because they are responsible for creating content that attracts and engages online audiences. SEO optimization ensures the content is discoverable on search engines, driving more traffic to a client's website or blog. This skill is crucial for increasing online visibility, improving brand awareness, and ultimately contributing to the client's marketing goals. Including this skill in a resume objective demonstrates an understanding of digital marketing strategies and the ability to create valuable, searchable content.

2. WordPress proficiency

A Freelance Copywriter with WordPress proficiency is able to create, edit and manage content directly on the platform where many clients host their websites. This skill allows for a more streamlined process in terms of uploading and formatting content, as well as implementing SEO strategies. It also demonstrates versatility and technical competence, which are valuable traits in the ever-evolving digital landscape. Therefore, including this skill in a resume objective can increase job prospects by showcasing an ability to handle multiple aspects of content creation and management.

3. Google Analytics

A Freelance Copywriter needs to have a strong understanding of Google Analytics because it provides valuable insights into the performance of their written content. They can use this data to determine what types of content are resonating with the audience, which can help them tailor their writing to better meet client needs and objectives. This skill also demonstrates their ability to measure success and make data-driven decisions, which is highly valued in the marketing industry.

4. MailChimp expertise

A Freelance Copywriter with MailChimp expertise is highly desirable as this skill demonstrates the ability to effectively manage email marketing campaigns. This includes creating compelling content, designing email layouts, segmenting email lists, and analyzing campaign performance. This skill is crucial for businesses seeking to enhance their digital marketing strategies and reach a wider audience. It shows the candidate's proficiency in using advanced tools for marketing communication and their potential to contribute to the company's growth through effective customer engagement.

5. Adobe InDesign

Adobe InDesign is a critical skill for a Freelance Copywriter as it involves creating and designing layouts for written content. This software allows the writer to present their work in a visually appealing way, which can be crucial when working on projects such as brochures, magazines, eBooks, and other marketing materials. Having this skill indicates that the copywriter not only can create compelling content but also present it in an aesthetically pleasing format. This would make them more versatile and valuable to potential clients, hence making it an important addition to their resume objective.

6. Social Media Management

A Freelance Copywriter often needs to create engaging content for various social media platforms. The ability to manage social media is crucial as it involves understanding the different tones, styles, and formats required for each platform. This skill also includes strategizing and planning content, analyzing engagement data, and adjusting strategies based on performance. It demonstrates a copywriter's ability to reach and engage with a target audience effectively, which is a key aspect of successful copywriting.

7. HTML/CSS knowledge

A Freelance Copywriter with HTML/CSS knowledge can create and edit content directly on web pages, ensuring that the text is not only compelling but also properly formatted and visually appealing. This skill allows the copywriter to have a better understanding of how their work integrates with the overall design and functionality of a website, which can lead to more effective communication and improved user experience. It also shows potential clients that they are versatile and capable of handling diverse tasks, increasing their competitiveness in the market.

8. Keyword Research

Keyword research is essential for a Freelance Copywriter as it helps in creating content that ranks high in search engine results. This skill is necessary to understand and predict the phrases or words potential clients might use when searching for specific services or products. Including keyword research in a resume objective demonstrates an understanding of SEO strategies, which can increase web traffic and visibility for clients, making the freelancer more marketable and competitive in the digital marketing field.

9. Content Strategy

A Freelance Copywriter needs the skill of Content Strategy as they must be able to plan, develop, and manage content in a way that effectively communicates their client's message and achieves their objectives. This involves understanding the target audience, choosing the right format and channels for the content, and analyzing its performance to make improvements. A strong content strategy skill demonstrates a copywriter's ability to create compelling, impactful content that drives engagement and action.

10. Yoast SEO plugin

A Freelance Copywriter needs to have proficiency in the Yoast SEO plugin as it is one of the most popular tools for optimizing website content. This skill is crucial for a resume objective because it shows potential clients that the copywriter can effectively use this tool to improve search engine rankings, increase web traffic, and enhance online visibility. It also demonstrates an understanding of SEO strategies and digital marketing, which are essential skills in today's digital age.

Top 10 Freelance Copywriter Skills to Add to Your Resume Objective

In conclusion, the objective section of your freelance copywriter resume is a crucial aspect that can significantly influence potential clients' first impressions. Highlighting key skills in this section not only showcases your expertise and capabilities but also communicates your unique value proposition effectively. Remember, the aim is to capture attention and make a compelling case for why you are the best fit for the project at hand. Therefore, carefully consider which skills to include, ensuring they align with what your prospective clients are seeking.

Related: Freelance Copywriter Skills: Definition and Examples

Common Mistakes When Writing a Freelance Copywriter Resume Objective

Writing a resume objective as a freelance copywriter can be challenging. It is important to get it right, as your objective will be the first thing potential employers read and it sets the tone for the rest of your resume. Unfortunately, there are some common mistakes that many freelancers make when writing their resume objectives.

One of the most common mistakes is not being specific enough. Your objective should tell potential employers exactly what you bring to the table and why they should hire you over other applicants. A vague statement such as “I am seeking an opportunity to use my copywriting skills” is too broad and does not give employers any insight into your unique skills or qualifications.

Another mistake that freelancers make when writing their resume objectives is focusing too much on themselves and not enough on how they can benefit the employer. Instead of simply talking about yourself, mention how your copywriting skills can help the company reach its goals or increase revenue.

Finally, many freelancers overlook the importance of keywords in their objectives. Employers often use software programs to scan resumes for key words related to their job openings, so including relevant keywords in your objective can help ensure that your resume stands out from other applicants and gets noticed by potential employers.

By avoiding these common mistakes when writing a freelance copywriter resume objective, you can set yourself apart from other applicants and increase your chances of getting hired for a job that suits your skills and experience.

Related: Freelance Copywriter Resume Examples

Freelance Copywriter Resume Objective Example

The right resume objective for a freelance copywriter should clearly articulate the value they can bring to their potential clients, while the wrong resume objective might focus too much on what the writer wants out of the job.