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12 Freelance Copywriter Skills: Definition and Examples

As a freelance copywriter, you will need a variety of skills in order to be successful. This article will provide definitions for 12 essential skills that every freelance copywriter should possess. These skills include: writing persuasively, writing for SEO, understanding the sales process, conducting research, and more. With these skills, you will be able to create compelling copy that sells.

Freelance Copywriter Resume Example
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Freelance Copywriter Skills


A freelance copywriter is someone who writes marketing and advertising materials such as brochures, website content, and email campaigns. A successful freelance copywriter has a knack for writing persuasive and interesting copy that can drive results.


Copywriting is the art of persuasion through writing. A freelance copywriter needs this skill in order to be able to sell their services and products to potential clients.

Persuasive Writing

Persuasive writing is a skill that every freelance copywriter needs in order to be successful. This is because persuasive writing is all about convincing your reader to take a specific action, whether it be buying a product, signing up for a service, or anything else. In order to do this, you need to be able to write in a way that is both convincing and compelling.

SEO Writing

SEO writing is a skill that freelance copywriters need in order to write content that is optimized for search engines. This means that the content must be well-written and relevant to the keywords that are being targeted. SEO writing also requires an understanding of how search engines work and how to use keywords effectively.

Web Content Writing

Web content writing is the process of creating content for websites. This content can include articles, blog posts, product descriptions, and more. As a freelance copywriter, you may be asked to create web content for a variety of clients. To be successful in this role, you will need to have excellent writing skills and be able to produce high-quality, engaging content.

Blog Writing

Blog writing is a skill that every freelance copywriter should have. This is because blogging is an extremely effective way to market oneself and one's services. By creating interesting and informative blog posts, a freelance copywriter can attract new clients and build up a strong reputation in the industry. Furthermore, blogging can be a great way to showcase one's writing skills and to build up a portfolio of work.


Ghostwriting is the process of writing content for another person or company. As a freelance copywriter, you may be asked to ghostwrite articles, blog posts, web copy, or even books. This skill is important because it allows you to tap into a different voice and perspective, and produce content that is engaging and well-written.


Editing is a skill that every freelance copywriter needs in order to produce high-quality, error-free work. A good editor will catch errors that the writer may have missed, as well as suggest ways to improve the overall quality of the piece.


Proofreading is the process of reading a text carefully to find and correct any errors in grammar, spelling, or punctuation. As a freelance copywriter, it is important to be able to proofread your own work before submitting it to clients. This skill will help you ensure that your work is error-free and polished before sending it off.


As a freelance copywriter, it is important to be able to research effectively in order to produce high-quality, well-informed content. This skill allows you to find the most relevant and up-to-date information on your chosen topic, which will help to make your writing more engaging and authoritative. Good research skills are also essential for understanding your target audience and tailoring your writing to their needs.

Idea Generation

Idea generation is the process of coming up with new ideas. It is a key skill for freelance copywriters, as they need to be able to generate fresh ideas for each new project. This skill can be developed through brainstorming, research, and keeping a journal of ideas.


Creativity is the ability to come up with new and innovative ideas. As a freelance copywriter, you need creativity in order to be able to write compelling and original copy that will capture the attention of your audience.

How to improve freelance copywriter skills

As a freelance copywriter, there are a few key skills that you can focus on to improve your craft and stand out from the competition.

First and foremost, focus on honing your writing skills. This may seem like a no-brainer, but it’s important to remember that as a copywriter, your writing is your bread and butter. The better you write, the more successful you’ll be. Take the time to learn grammar and style rules inside and out, and practice writing as often as you can. The more you write, the better you’ll get.

In addition to writing well, another important skill for freelance copywriters is the ability to understand and connect with their audience. Who are you writing for? What do they want or need to hear? When you know your audience, you can craft your message accordingly and increase the chances that they’ll take the desired action.

Finally, don’t underestimate the power of marketing yourself as a freelance copywriter. In today’s digital world, there are many ways to get yourself out there and in front of potential clients. Use social media, blogging, and other online platforms to showcase your work and build up a positive reputation. If you can market yourself effectively, you’ll be well on your way to success as a freelance copywriter.

How to highlight freelance copywriter skills

To highlight your skills as a freelance copywriter, you should start by creating a portfolio that showcases your best work. Make sure to include a variety of writing samples that demonstrate your range as a writer. When you meet with potential clients, be sure to highlight your ability to write compelling copy that engages the reader and drives conversions. Be prepared to discuss your process for creating effective copy, and be sure to emphasize your flexibility and willingness to work with clients to create content that meets their needs.

On a resume

In order to highlight your skills as a freelance copywriter on your resume, you should list any relevant experience that you have in the field. If you have a portfolio of your work, be sure to include a link to it on your resume. You should also list any relevant skills that you have, such as writing for SEO, social media, or email marketing. Finally, be sure to list any relevant coursework or certifications that you have in copywriting or related fields.

In a cover letter

In your cover letter, be sure to highlight your skills as a freelance copywriter. Include your experience writing compelling copy for both digital and print media. Mention any awards you've won for your writing, and provide links to samples of your work. If you have a strong social media presence, be sure to mention that as well.

During an interview

As a freelance copywriter, you should highlight your skills in writing effective and persuasive copy. During an interview, you can discuss your experience in crafting compelling copy for both digital and print media. You should also be able to speak to your ability to understand the needs of your client and their target audience. Be sure to showcase any awards or recognition you have received for your work.