Top 11 Digital Marketing Coordinator Certifications

Certifications are important for digital marketing coordinators in the job market because they demonstrate a level of knowledge and expertise that employers look for when hiring. Certifications show employers that you have the skills needed to succeed in a digital marketing role, such as understanding SEO, content marketing, and social media management. They also indicate that you have taken the time to learn about digital marketing best practices and strategies. Having certifications can give you a competitive edge over other candidates who do not have the same credentials. Additionally, certifications can help you stand out from the crowd and can open doors to new opportunities within digital marketing.

The purpose of this article is to provide an overview of the top certifications for Digital Marketing Coordinators and explain how they can enhance a digital marketing coordinator's career.

What are Digital Marketing Coordinator Certifications?

Digital marketing coordinator certification is a type of certification that provides individuals with the skills and knowledge necessary to work as a digital marketing coordinator. Digital marketing coordinators are responsible for creating, managing, and optimizing digital campaigns across multiple channels. They must be able to use different tools, platforms, and techniques to reach their target audience. With a digital marketing coordinator certification, individuals can gain the skills needed to become successful in this field.

The certification includes courses on various topics such as web analytics, search engine optimization (SEO), content marketing, email marketing, social media marketing (SMM), pay-per-click (PPC) advertising, online advertising, mobile marketing, and more. These courses help equip digital marketing coordinators with the latest strategies and techniques used in the industry today. They also develop an understanding of how to effectively measure and track campaign performance so they can make informed decisions about their digital campaigns.

By obtaining a digital marketing coordinator certification, professionals can demonstrate their expertise in this field and increase their chances of being hired by employers looking for qualified candidates. Additionally, they can stay up-to-date with the ever-changing landscape of digital marketing trends and technology so they can remain competitive in the job market. Furthermore, having a certificate may also provide them with access to exclusive job opportunities or promotions within their current company. Ultimately, this certification will help professionals build credibility in the industry and advance their careers as well as help them better serve their clients or organization’s needs.

Pro tip: Make sure that the digital marketing coordinator certification you obtain is recognized by the industry. This will help ensure that employers understand the value of the certification and that your skills are up-to-date. Additionally, look for certifications offered by reputable organizations with a good reputation in the industry.

Related: What does a Digital Marketing Coordinator do?

Top 11 Digital Marketing Coordinator Certifications

Here’s our list of the best certifications available to Digital Marketing Coordinators today.

1. Google Ads Certified

Google Ads Certified is a certification program offered by Google to demonstrate a user’s knowledge and proficiency in Google Ads. It is designed for professionals who are responsible for managing, optimizing, and creating successful campaigns on the Google Ads platform.

To get certified, you must pass two exams: the Google Ads Fundamentals Exam and one of the advanced exams such as Search Advertising, Display Advertising, Video Advertising, Shopping Advertising, or Mobile Advertising. Each exam consists of multiple-choice questions that test your knowledge of the basics and advanced features of Google Ads.

The exams take approximately 90 minutes each to complete and can be taken online at any time. You must score 80% or higher on each exam in order to pass and become certified. The cost of each exam is $50 USD (or equivalent in local currency). Once you have passed both exams, you will receive an email confirming your certification status within seven days.

Once certified, you will be able to access additional resources from Google such as exclusive discounts on advertising costs and invitations to special events. You will also be able to add your certification badge to your resume or website as proof of your expertise with Google Ads.

2. Google Analytics Certified

Google Analytics Certified is an online certification program offered by Google that tests a user’s knowledge of Google Analytics and related products. The certification is designed to demonstrate a user’s ability to effectively use Google Analytics to measure, analyze, and report on website performance.

The certification process typically takes between two and four hours to complete, depending on the individual’s familiarity with the platform. To get certified, users must pass the Google Analytics Individual Qualification (IQ) exam. The exam consists of 70 questions covering topics such as data collection, analysis and reporting in Google Analytics.

The cost of the certification exam is $50 USD per attempt. If you fail the exam, you can retake it after 14 days. You will also need to pay for any additional courses or materials that may be required for preparation.

Once you have passed the exam, you will receive your official Google Analytics Certification which will be valid for 12 months from the date of completion. After 12 months, you will need to retake the exam in order to maintain your certification status.

3. Facebook Blueprint Certification

Facebook Blueprint Certification is a professional certification program designed to help marketers demonstrate their expertise in Facebook marketing and advertising. It is an official credential that shows employers and clients that you have the skills and knowledge to effectively use Facebook products for marketing purposes.

The program consists of two levels: Associate and Professional. The Associate level focuses on basic skills, while the Professional level covers more advanced topics. Both levels require passing exams in order to earn the certification.

The Associate level exam takes about 90 minutes to complete and costs $150 USD. The Professional level exam takes about 120 minutes to complete and costs $200 USD.

In order to get certified, you must first register for an exam through the Facebook Blueprint website. After registering, you will be given access to a training portal where you can study for the exam using online courses, videos, quizzes, practice tests, and other resources. Once you feel prepared, you can schedule your exam at a testing center near you or take it online.

Once you pass your exam, your certification will be valid for two years before needing to be renewed by taking another exam or completing continuing education activities such as attending webinars or workshops related to Facebook marketing and advertising.

4. HubSpot Inbound Marketing Certification

HubSpot Inbound Marketing Certification is a certification program designed to help marketers learn the fundamentals of inbound marketing. It is an online course that takes approximately four hours to complete and covers topics such as content creation, SEO, lead generation, analytics, and more. The certification is free to take and can be accessed through HubSpot Academy's website. Once completed, you will receive a certificate of completion and a badge for your LinkedIn profile. This certification will demonstrate your knowledge of inbound marketing strategies and tactics, helping you stand out among other marketers.

5. Twitter Flight School Certification

Twitter Flight School Certification is an online course designed to teach marketers how to effectively use Twitter Ads. The program consists of four modules and takes approximately four hours to complete. It covers topics such as setting up campaigns, targeting audiences, creating content, and measuring success.

To get the certification, you must first register for the program and then complete all four modules. After completion, you will receive a certificate of completion from Twitter. The cost of the program is free.

The program is designed to help marketers understand how to use Twitter Ads more effectively and reach their desired results. It provides detailed information on all aspects of running a successful campaign on Twitter, including setting up campaigns, targeting audiences, creating content, and measuring success.

6. Bing Ads Accredited Professional

Bing Ads Accredited Professional is a certification program designed to recognize individuals who have demonstrated expertise in the use of Bing Ads, Microsoft’s advertising platform. The program is open to all Bing Ads users and provides recognition for those who have achieved a high level of proficiency with the platform.

The certification process takes approximately two hours to complete and consists of an online assessment that covers topics such as account setup, campaign management, optimization techniques, reporting, and more. To become certified, you must pass the assessment with a score of 80% or higher.

To get started on your path to becoming a Bing Ads Accredited Professional, you will need to create an account on the Microsoft Advertising website. Once your account is set up, you can access the exam via your dashboard. After you complete the exam, you will receive notification of your results within 48 hours. If you pass with a score of 80% or higher, you will be awarded the Bing Ads Accredited Professional designation and will be able to access additional resources such as webinars and tutorials.

The cost for taking the exam is $99 USD.

7. Hootsuite Social Marketing Certification

Hootsuite Social Marketing Certification is a comprehensive program designed to help marketers master the fundamentals of social media marketing. It is offered by Hootsuite, a popular social media management platform. The certification program covers topics such as content creation, audience engagement, and analytics.

The program consists of five courses: Social Media Foundations, Advanced Social Media Strategies, Content Creation & Curation, Audience Engagement & Measurement, and Analyzing & Optimizing Your Performance. Each course takes approximately three hours to complete and includes video tutorials and quizzes. Upon completion of all five courses, you will receive a certificate of completion from Hootsuite.

To get certified in Hootsuite Social Marketing Certification, you must enroll in the program through the Hootsuite Academy website. The cost for the certification program is $299 USD. Once enrolled, you can access the courses at any time and work through them at your own pace.

Once you have completed all five courses and passed all quizzes with a score of 80% or higher, you will be eligible to receive your certificate of completion from Hootsuite Academy. You will also gain access to exclusive job opportunities through the Hootsuite Job Board and receive discounts on future training programs offered by Hootsuite Academy.

8. Adobe Digital Marketing Suite Certification

Adobe Digital Marketing Suite Certification is a professional certification program designed to help digital marketing professionals gain the knowledge and skills needed to effectively manage digital marketing campaigns and strategies. The certification is offered by Adobe, the world’s leading provider of digital marketing solutions.

The certification consists of two courses: Adobe Digital Marketing Suite Fundamentals and Adobe Digital Marketing Suite Advanced. The Fundamentals course focuses on the fundamentals of digital marketing, including topics such as search engine optimization (SEO), social media marketing, content marketing, email marketing, and analytics. The Advanced course covers more advanced topics such as web analytics, personalization, remarketing, and mobile optimization.

The entire certification process typically takes about 8-10 weeks to complete. To get certified, you must first register for the program through Adobe’s website. Once registered, you will be given access to the online learning platform where you can take the two courses at your own pace. After completing both courses successfully, you will receive an official certificate from Adobe that verifies your completion of the program.

The cost of getting certified depends on which version of the program you choose – either self-paced or instructor-led. Self-paced programs are typically cheaper than instructor-led programs since they do not require any additional resources or instruction time from an instructor. The cost for self-paced programs ranges from $300-$600 depending on which version you choose. For instructor-led programs, prices range from $1,200-$2,000 depending on how many hours are included in the program and other factors such as location and type of instruction provided.

9. SEOmoz Professional Training Program

SEOmoz Professional Training Program is an online training program designed to help digital marketers and SEO professionals learn the fundamentals of search engine optimization (SEO). The program covers topics such as keyword research, link building, content creation, technical SEO, and more. It is designed to help users understand how to optimize their websites for better organic search engine rankings.

The program consists of 4 modules that can be completed at your own pace. Each module includes a series of video lessons, practice exercises, and quizzes. The entire program takes approximately 8 hours to complete.

To get the SEOmoz Professional Training Program, you need to purchase a subscription from the SEOmoz website. Subscriptions range from $99/month for an individual plan to $499/month for an enterprise plan. Each subscription includes access to all four modules of the program.

Once purchased, you will receive login credentials which will give you access to the online platform where you can begin the coursework. You can also access additional resources such as webinars and forums where you can ask questions and get feedback from other users in the community.

10. Marketo Certified Expert

Marketo Certified Expert is a certification program from Marketo, a leading provider of marketing automation software. The certification is designed to help marketers demonstrate their expertise in using Marketo’s products and services. The certification covers topics such as campaign management, lead scoring, segmentation, analytics, and more.

It takes approximately 10-12 hours to complete the training and pass the exam. To get certified, you must first register for the program on Marketo’s website and then complete all of the required coursework. Once you have completed the training, you can take the online exam to become certified.

The cost of becoming a Marketo Certified Expert varies depending on which package you choose. There are three packages available: Basic ($199), Professional ($399), and Elite ($799). Each package includes different levels of access to course materials and support services.

Overall, becoming a Marketo Certified Expert is an excellent way to demonstrate your knowledge of marketing automation software and show potential employers that you are qualified for positions in this field.

11. Constant Contact Email Marketing Certification

Constant Contact Email Marketing Certification is a program designed to help marketers learn how to use Constant Contact’s email marketing tools and services. This certification program is designed to provide a comprehensive understanding of the features and benefits of using Constant Contact for email marketing campaigns.

The certification program consists of two parts: an online course and an exam. The online course provides a comprehensive overview of Constant Contact’s features and services, including best practices for creating effective email campaigns. The course also covers topics such as segmentation, list management, automation, reporting, and more. After completing the online course, participants must pass an exam in order to receive their certification.

The entire process typically takes about four hours to complete. Participants can access the online course at any time during the day or night, so they can work at their own pace. The exam must be completed within 30 days of starting the course in order to receive certification.

The cost for the certification is $99 USD per person. This fee includes access to the online course materials and one attempt at taking the exam. If you do not pass the exam on your first attempt, you can retake it for an additional fee of $50 USD per attempt.

Do You Really Need a Digital Marketing Coordinator Certificate?

A digital marketing coordinator certificate can be an invaluable asset to have in today's digital world. The certificate can provide you with the knowledge and skills necessary to effectively manage a successful digital marketing campaign. It can prepare you for the ever-evolving landscape of digital marketing, giving you the tools and strategies needed to stay ahead of the competition.

Whether or not you need a digital marketing coordinator certificate depends on your goals and objectives for your career. If you are looking to gain entry level experience in the field, then it is likely not necessary as there are other avenues available that do not require certification. However, if you are looking to take on more responsibility in your organization or advance your career, then a certificate may be beneficial.

Having a digital marketing coordinator certificate will show employers that you have the knowledge and expertise necessary to effectively handle the tasks associated with managing a successful campaign. This could include developing strategies and tactics for increasing website traffic, designing campaigns for social media platforms, creating content for various channels, and tracking and analyzing data from campaigns. In addition, having this type of certification shows potential employers that you have taken initiative to gain additional education in this field which can give them confidence that they are hiring someone who is dedicated towards their profession.

Overall, whether or not you need a digital marketing coordinator certificate is dependent on your individual goals and objectives for your career path. If you feel like it will be beneficial to your long term success then it may be wise to pursue one so that you can demonstrate your dedication towards advancing in this field.

Related: Digital Marketing Coordinator Resume Examples

FAQs About Digital Marketing Coordinator Certifications

1. What are the benefits of becoming a digital marketing coordinator?

Answer: Becoming a digital marketing coordinator provides you with the opportunity to gain experience in the field of digital marketing, which can help you advance your career. You’ll also gain skills and knowledge that can help you to become an expert in the area and increase your earning potential.

2. What qualifications do I need to become a certified digital marketing coordinator?

Answer: To become a certified digital marketing coordinator, you should have at least two years of experience in the field or an equivalent combination of education and experience. You should also be knowledgeable about current trends in digital marketing such as search engine optimization (SEO), content strategy, email campaigns, social media management, and website analytics.

3. How long does it take to complete a digital marketing coordinator certification program?

Answer: The length of time it takes to complete a digital marketing coordinator certification program depends on the program itself and how much time you have available to devote to studying for the course. Generally, most programs can be completed within six months to one year's time.

4. How much does it cost to become a certified digital marketing coordinator?

Answer: The cost of becoming a certified digital marketer varies depending on the type of certification program you choose and any additional materials or resources required for completion of the coursework. Generally speaking, most certification programs range from $500-$2000 USD depending on their duration and curriculum requirements.

5. Are there any prerequisites for taking a Digital Marketing Coordinator Certification Program?

Answer: Most programs require that applicants have at least two years of relevant work experience or an equivalent combination of education and experience related to digital marketing before they enroll in their certification program. Additionally, some programs may require applicants to take certain prerequisite courses before they are eligible for enrollment in their program as well.