Top 11 Digital Marketing Strategist Certifications

Certifications are an important way for digital marketing strategists to demonstrate their knowledge and expertise in the field. With so many different specialties in digital marketing, certifications can show employers that a job applicant has a comprehensive understanding of the industry and up-to-date skills. Certifications also provide potential employers with evidence that a digital marketing strategist is committed to the field and willing to stay on top of the latest trends and technologies. Additionally, certifications may give candidates an edge over other applicants who have not taken the time or effort to obtain certifications in the field.

The purpose of this article is to review the top certifications for Digital Marketing Strategists and explain how they can help advance a digital marketing strategist's career.

What are Digital Marketing Strategist Certifications?

Digital marketing strategist certification is a comprehensive program that provides professionals with the skills and knowledge to develop, implement, and manage successful digital marketing strategies. This certification program offers an in-depth understanding of the latest trends in digital marketing, including SEO, social media, content marketing, email marketing, pay-per-click advertising, and more. With this certification, professionals will gain the expertise needed to create effective online strategies that drive traffic, engagement, and conversions.

The certification program covers key topics such as analyzing customer data to create targeted campaigns; developing integrated campaigns across multiple channels; creating effective content for various audiences; leveraging tools and technology to track performance; understanding the role of mobile devices in today’s digital landscape; and more. Additionally, it also covers important topics such as developing brand identity; using analytics to measure success; complying with regulations and laws related to digital marketing; and more.

The benefits of having a digital marketing strategist certification are numerous. Professionals who complete this program will gain a competitive edge in the job market because they will have a comprehensive understanding of how to effectively use digital platforms for maximum reach and results. They will also be better equipped to create innovative solutions that meet their clients' needs while staying ahead of the competition. Furthermore, they can position themselves as valuable assets within their organizations by providing invaluable insights on how best to leverage digital technologies for growth.

Pro Tip: Make sure to research the digital marketing strategist certification program you are considering to ensure it is accredited and meets the industry standards for quality. Additionally, look for certifications that include hands-on experience and practice, as this will help you gain valuable experience in the field.

Related: What does a Digital Marketing Strategist do?

Top 11 Digital Marketing Strategist Certifications

Here’s our list of the best certifications available to Digital Marketing Strategists today.

1. Google Ads Certification

Google Ads Certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. It is designed to help professionals show potential employers and clients that they have the skills needed to successfully manage Google Ads campaigns.

The certification process consists of two exams: the Fundamentals exam and one of the five specialty exams. The Fundamentals exam covers general knowledge about Google Ads, while the specialty exams cover specific topics such as search, display, video, shopping, or mobile advertising.

It typically takes around 2-3 hours to complete both exams. To get certified, you must pass both exams with a score of 80% or higher. You will also need to agree to abide by the Advertiser Certification Policies and Terms & Conditions set by Google.

The cost for taking the exams varies depending on your location and currency; however, it usually costs around $50 USD per exam.

2. HubSpot Inbound Marketing Certification

HubSpot Inbound Marketing Certification is an online certification program developed by HubSpot, a leading provider of marketing and sales software. The program provides marketers with the knowledge and skills necessary to create successful inbound marketing campaigns. It covers topics such as content creation, SEO, social media, lead generation, analytics, and more.

The certification takes about four hours to complete and consists of 12 modules. Each module includes video lectures, quizzes, and other activities that help reinforce the material. At the end of each module, you must pass a quiz to move on to the next one. After completing all 12 modules, you will receive your certification from HubSpot.

You can get certified through HubSpot Academy’s online platform or through their partner network of accredited training providers. The cost depends on which route you take; it is free if you use HubSpot Academy’s platform but may cost up to $1,000 if you use an accredited training provider.

The certification is valid for two years after which you must renew it by taking a refresher course or passing a new exam.

3. Hootsuite Social Media Certification

Hootsuite Social Media Certification is a professional certification program that provides individuals with the knowledge and skills needed to effectively manage social media accounts. It is designed to help professionals, entrepreneurs, and business owners stay up-to-date on the latest trends in social media management.

The Hootsuite Social Media Certification consists of an online course and exam, which can be completed in as little as 2 hours. The course covers topics such as creating content, managing multiple accounts, analyzing performance metrics, and more. After completing the course and passing the exam, you will receive your official Hootsuite Social Media Certification.

To get started with the Hootsuite Social Media Certification program, simply visit their website and sign up for the online course. The cost of the program is $199 USD. Upon completion of the course and passing the exam, you will receive your official Hootsuite Social Media Certification badge which you can use to showcase your expertise on social media platforms.

4. Facebook Blueprint Certification

Facebook Blueprint Certification is an online certification program offered by Facebook to help marketers and businesses understand how to effectively use the platform. It consists of a series of courses, exams, and certifications that cover topics such as advertising, analytics, creative strategy, and more.

The program is divided into two levels: Professional and Advanced. The Professional level covers basic concepts while the Advanced level dives deeper into specific areas such as Ads Manager, Audience Insights, and more.

It typically takes around 6-12 months to complete the entire program depending on how much time you dedicate to studying. To get started with the program, you must sign up for an account on the Facebook Blueprint website. Once registered, you can begin taking courses and exams at your own pace.

The cost of the program varies depending on which level you choose. The Professional level costs $150 USD per exam while the Advanced level costs $300 USD per exam.

5. Bing Ads Accredited Professional Program

The Bing Ads Accredited Professional Program is an online certification program that provides individuals with the knowledge and skills needed to become a successful Bing Ads professional. The program is designed to help individuals develop proficiency in the use of Bing Ads, as well as provide them with the necessary tools to create and manage successful campaigns.

The program consists of two parts: a self-paced online course and an exam. The course takes approximately 8 hours to complete and covers topics such as account setup, campaign creation, targeting, optimization, reporting, and more. After completing the course, participants must pass an exam in order to become certified. The exam consists of 50 multiple choice questions and must be completed within 90 minutes.

To get started on the program, you will need to register for an account at https://bingadsacademy.com/. Once registered, you will be able to access the course material and take the exam when you are ready.

The cost for this program is $99 USD per person.

6. Twitter Flight School Certification

Twitter Flight School Certification is an online program that provides training and certification for developers, marketers, and agencies who want to maximize their use of Twitter. It is designed to help users learn how to effectively use the platform for marketing purposes.

The program consists of four courses: Introduction to Twitter Ads, Advanced Twitter Ads, Twitter Analytics and Measurement, and Creative Best Practices. Each course takes approximately two hours to complete. Once all four courses are completed, users will receive a certificate from Twitter Flight School.

To get the certification, users must first register at the Twitter Flight School website. After registering, they can start taking the courses at their own pace. Upon completion of each course, users will receive a score which they must pass in order to move on to the next course. Once all four courses have been completed successfully, users will receive their certification from Twitter Flight School.

The cost of the program varies depending on whether you are an individual or part of an agency/business. For individuals it costs $99 USD while for agencies/businesses it costs $499 USD per user.

7. Content Marketing Institute’s Certified Content Marketer Program

Content Marketing Institute's Certified Content Marketer Program is an online certification program designed to help content marketers gain the skills and knowledge needed to create effective, successful content marketing strategies. The program consists of 8 modules, each focusing on a different aspect of content marketing. It takes approximately 4-6 weeks to complete the program and earn your certification.

To get started, you will need to register for the program online through Content Marketing Institute's website. The cost for the program is $299 USD. Once you have registered, you will receive access to all of the course materials which include videos, quizzes, worksheets and more. You can work through each module at your own pace and submit assignments when you are ready.

Once you have completed all 8 modules and submitted all of your assignments, you will be eligible to take the final exam. This exam consists of 50 multiple choice questions that cover the topics discussed in each module. Upon passing the exam with a score of 80% or higher, you will receive your official Certified Content Marketer certificate from Content Marketing Institute.

8. Google Analytics Academy Certifications

Google Analytics Academy Certifications are digital credentials that demonstrate your proficiency in Google Analytics and related products. The certifications cover topics such as data collection, analysis, and reporting. They are designed to help you understand how to use Google Analytics to measure the performance of websites, mobile apps, and other digital properties.

The certifications are divided into two levels: Associate (for beginners) and Advanced (for experienced users). Each level consists of three courses: Google Analytics for Beginners, Advanced Google Analytics, and Ecommerce Analysis with Google Analytics. The courses can be completed at your own pace but typically take around 10-12 hours to complete.

To get certified in either level, you must pass the corresponding assessment with a score of 80% or higher. The assessments are free to take but you must have an active Google account in order to access them. Once you have passed the assessment, your certification will be available on your profile page in the Google Partners program.

There is no cost associated with obtaining a certification from the Google Analytics Academy; however, if you wish to become a certified partner through the Google Partners program there may be costs associated with that process.

9. Adobe Digital Marketing Suite Certifications

Adobe Digital Marketing Suite Certifications are professional credentials that demonstrate proficiency in Adobe’s digital marketing products and services. These certifications are designed to equip professionals with the skills and knowledge needed to maximize their organization’s digital marketing efforts.

The certifications cover a range of topics, from web analytics and content management to search engine optimization and social media marketing. There are three levels of certification available: Associate, Professional, and Expert.

To get certified, you must complete a series of exams that test your knowledge of Adobe’s digital marketing products and services. The exams vary in length depending on the level of certification you are seeking. Generally speaking, Associate-level exams take 2-3 hours to complete, Professional-level exams take 4-6 hours, and Expert-level exams take 8-10 hours.

The cost of the certification depends on the level you are seeking. The Associate-level certification costs $99 USD; the Professional-level certification costs $299 USD; and the Expert-level certification costs $599 USD.

In addition to taking the exams, you will also need to have at least one year of experience working with Adobe’s digital marketing products and services before you can become certified. This requirement ensures that those who receive certifications have a solid understanding of how these products work in real world scenarios.

10. SEMrush Digital Marketing Toolbox Certification

SEMrush Digital Marketing Toolbox Certification is an online certification program offered by SEMrush, a leading digital marketing platform. It is designed to help marketers learn how to use the various tools and features of the SEMrush platform to their advantage. The certification covers topics such as keyword research, SEO, PPC, content marketing, social media marketing, and more.

The certification takes approximately 3-4 hours to complete and consists of 10 modules that cover the basics of digital marketing with SEMrush. Each module includes video tutorials and quizzes for further learning. At the end of the course, participants will receive a certificate of completion from SEMrush.

To get certified you must first create a free account on the SEMrush website and then enroll in the Digital Marketing Toolbox Certification program. Once enrolled you can access all 10 modules at any time and work through them at your own pace.

The cost for taking the Digital Marketing Toolbox Certification is $99 USD per person or $299 USD for teams of up to 5 people.

11. Moz Pro: SEO and Inbound Marketing Certification

Moz Pro is an SEO and Inbound Marketing Certification program that provides comprehensive training on the fundamentals of search engine optimization (SEO) and inbound marketing. The certification program includes lectures, interactive exercises, case studies, and assessments to help students gain a deeper understanding of SEO and inbound marketing strategies.

The Moz Pro certification program consists of two parts: the SEO Fundamentals course and the Inbound Marketing course. The SEO Fundamentals course covers topics such as keyword research, on-page optimization, link building, content strategy, analytics tracking, and more. The Inbound Marketing course covers topics such as creating content for different stages of the buyer’s journey, developing effective landing pages, optimizing for conversions, utilizing social media for promotion, and more.

The Moz Pro certification program takes approximately 8-10 hours to complete. Students can take the courses at their own pace and have up to 90 days to complete them. Upon successful completion of both courses, students will receive a certificate from Moz Pro certifying their knowledge in SEO and inbound marketing.

The cost of the Moz Pro certification program is $299 USD per person.

Do You Really Need a Digital Marketing Strategist Certificate?

The short answer is no, you do not need a digital marketing strategist certificate to become a successful digital marketer. However, having a certificate can help you stand out among other applicants and demonstrate your knowledge and understanding of the field.

Having a certificate can show potential employers that you have taken the time to learn about the principles of digital marketing and can apply them in practice. It also shows that you are committed to staying up-to-date on the latest trends and techniques in digital marketing. The certificate may also provide access to industry contacts or professional networks that could be beneficial for your career development.

However, simply having a certificate does not guarantee success as a digital marketer. Certificates are often seen as an entry point into the profession and it’s up to you to build upon what you’ve learned by continuing to educate yourself through online courses, attending events, networking with professionals in the field, and gaining experience through internships or working at smaller companies before moving on to larger organizations.

Ultimately, whether or not you decide to pursue a digital marketing strategist certification will depend on your individual goals and career aspirations. While having a certificate can be helpful when applying for jobs or trying to break into the industry, it is important to remember that it is only one part of becoming a successful digital marketer.

Related: Digital Marketing Strategist Resume Examples

FAQs About Digital Marketing Strategist Certifications

Q1. What is a Digital Marketing Strategist Certification?

A1. A Digital Marketing Strategist Certification is a professional certification that validates the knowledge and skills of professionals in the field of digital marketing strategy. It demonstrates to employers and clients that you have the necessary skills to develop, implement and manage successful online marketing campaigns.

Q2. What are the benefits of becoming a Certified Digital Marketing Strategist?

A2. Becoming certified as a Digital Marketing Strategist provides credibility and recognition from employers, peers and clients. It also allows individuals to stay up-to-date on industry trends, techniques and practices in order to maximize their effectiveness in their job roles.

Q3. What topics are covered in the certification?

A3. Topics covered in the certification include search engine optimization (SEO), content marketing, social media marketing, email marketing, web analytics, conversion optimization, pay-per-click (PPC) advertising and more.

Q4. How long does it take to get certified?

A4. The length of time needed to prepare for and complete the certification will depend on your level of experience with digital marketing strategies as well as how much time you can commit to studying and preparing for the exam. Generally speaking, it takes between 6-12 months to complete all requirements for certification depending on individual circumstances.

Q5. Are there any prerequisites or requirements for taking the exam?

A5: Yes, there are certain prerequisites that must be met before taking the exam including having at least two years of professional experience working with digital marketing strategies or completing an approved course related to digital marketing strategies such as Google Ads Certification or HubSpot Certification Courses