Top 10 Auto Sales Certifications
Updated 17 min read
Certifications are important for auto sales in the job market because they demonstrate a level of knowledge, skill and experience that employers value. Certified auto salespeople have proven their technical aptitude and expertise in the industry, making them more attractive candidates to potential employers. They also show that the individual has taken the initiative to pursue professional development, which demonstrates a commitment to excellence and a willingness to go above and beyond. Auto sales certifications can open up new career opportunities and enhance an individual’s reputation in the industry.
The purpose of this article is to review the top certifications for Auto Sales and explain how they can help to enhance an auto sales career.
What are Auto Sales Certifications?
Auto sales certification is a type of professional training and accreditation that is designed to help automotive sales professionals develop and hone their skills in order to better serve customers. It provides individuals with the knowledge and skills needed to become successful in the auto sales industry. This certification can help individuals become more knowledgeable about the different types of vehicles available, how to negotiate competitive prices, and how to effectively market vehicles. Additionally, it can provide guidance on how to properly handle customer inquiries and complaints, as well as provide advice on compliance laws and regulations related to automobile sales. By obtaining this certification, automotive sales professionals will be better equipped to increase their success rate in selling cars, leading to improved job performance and increased earnings potential.
Pro Tip: Make sure you stay up-to-date with your auto sales certification by attending seminars and workshops, reading industry journals and publications, and taking continuing education classes. This will ensure that you have the most current knowledge and skills needed to succeed in the automotive sales industry.
Related: What does an Auto Sales do?
Top 10 Auto Sales Certifications
Here’s our list of the best certifications available to Auto Saless today.
1. Automotive Sales Professional Certification (ASPC)
The Automotive Sales Professional Certification (ASPC) is an industry-recognized certification program designed to provide automotive sales professionals with the knowledge and skills needed to succeed in today’s competitive automotive marketplace. The certification is offered through the National Automobile Dealers Association (NADA).
The ASPC program consists of three levels of certification: Certified Automotive Sales Professional (CASP), Master Automotive Sales Professional (MASP), and Elite Automotive Sales Professional (EASP). Each level requires a different amount of training and experience.
To become certified, candidates must complete a series of courses, pass a written exam, and demonstrate their knowledge in an interview. The courses cover topics such as customer service, product knowledge, negotiation techniques, financial management, and more.
The length of time it takes to get certified depends on the individual candidate’s level of experience and commitment. Generally speaking, it takes about six months to complete all three levels of certification.
Candidates can register for the ASPC program online through the NADA website or by contacting their local NADA representative. The cost for each level varies depending on the number of courses taken and whether or not additional materials are purchased. In general, candidates can expect to pay anywhere from $500-$1,000 for the entire program.
2. Certified Automotive Sales Manager (CASM)
Certified Automotive Sales Manager (CASM) is a professional certification program that focuses on the development of sales management skills in the automotive industry. The program is designed to help automotive sales managers and dealership personnel improve their knowledge and understanding of sales process, customer service, and dealership operations.
The CASM program is offered through the National Automobile Dealers Association (NADA). It consists of four modules: Introduction to Automotive Sales Management, Automotive Sales Processes, Customer Service and Retention, and Dealer Operations. Each module covers topics such as sales strategies, customer service techniques, marketing plans, inventory control systems, and financial analysis.
It typically takes about six months to complete the CASM program. To get started with the program you must first register for it online at NADA's website. Once registered you will receive access to all four modules and can begin studying for the certification exam.
The cost of the CASM certification exam is $175 USD. This fee includes access to all four modules as well as a one-year subscription to NADA's online learning platform where you can review materials related to each module before taking the exam.
3. Certified Automotive Finance and Insurance Manager (CAFIM)
Certified Automotive Finance and Insurance Manager (CAFIM) is a certification program designed to help automotive professionals learn the skills needed to become an effective finance and insurance manager. The program is offered by the National Association of Professional Finance and Insurance Managers (NAPFIM).
The CAFIM certification program consists of three courses: Automotive Finance, Automotive Insurance, and Automotive Compliance. Each course requires a minimum of 24 hours of instruction, which can be taken in-person or online. Upon successful completion of all three courses, participants will receive their CAFIM certification.
To obtain the CAFIM certification, individuals must first complete the three required courses and pass the associated exams. After completing the courses and passing the exams, applicants must submit an application for certification along with proof of completion of all required coursework. Once accepted into the program, applicants will receive their official CAFIM certificate.
The cost for obtaining a CAFIM certification varies depending on where you take the classes and how long it takes you to complete them. Generally speaking, it costs approximately $1,000-$2,000 to obtain your CAFIM certification.
4. Automotive Service Excellence (ASE) Certification
Automotive Service Excellence (ASE) Certification is a professional certification program for automotive technicians. The program was created to ensure that automotive technicians are qualified and knowledgeable in their field. It is administered by the National Institute for Automotive Service Excellence (ASE), which is a non-profit organization dedicated to improving the quality of vehicle repair and service through the testing and certification of automotive professionals.
To become ASE certified, an individual must pass one or more of the ASE tests offered by the organization. These tests cover various areas of automotive knowledge, such as engine repair, brakes, electrical systems, heating and air conditioning, suspension and steering, manual drive train and axles, etc. The tests are available in both written and practical formats.
The process of becoming ASE certified usually takes several months to complete. Individuals must first register with ASE and pay a fee before taking any of the tests. After registering, individuals can then choose which test they would like to take. They must then study for the test using either online resources or books provided by ASE. Once they have completed their studies, individuals can schedule an appointment to take the test at an approved testing center.
The cost of becoming ASE certified varies depending on how many tests an individual chooses to take. Generally speaking, it costs around $30 per test plus a registration fee of $36 per year. In addition to these fees, individuals may also need to purchase study materials or tools in order to prepare for their exams.
Overall, becoming ASE certified is a great way for automotive technicians to demonstrate their knowledge and expertise in their field while also increasing their job prospects in the industry.
5. National Institute for Automotive Service Excellence (ASE) Certification
The National Institute for Automotive Service Excellence (ASE) is a non-profit organization that provides certification to automotive professionals in the United States. ASE certification is recognized as the industry standard for automotive technicians and service professionals. It demonstrates a technician’s knowledge, skills, and commitment to excellence in the field of automotive repair and maintenance.
To become ASE certified, technicians must pass one or more tests administered by ASE. The tests cover various aspects of automotive repair and maintenance, from engine performance to electrical systems. Each test consists of 50 multiple-choice questions, and technicians must answer at least 70% of them correctly in order to pass the exam.
In addition to passing the tests, technicians must also meet certain experience requirements before they can receive their ASE certification. Generally speaking, technicians must have two years of on-the-job training or a combination of education and work experience totaling two years in order to qualify for certification.
The cost of taking an ASE test varies depending on the type of test being taken, but generally ranges from $30-$60 per test. There may also be additional fees associated with registration and/or retesting if needed.
Once a technician has passed all required tests and met the experience requirements, they will receive their official ASE certification card within 6-8 weeks after completing their exams. This card will serve as proof that they are an ASE certified technician.
6. National Automobile Dealers Association (NADA) Certification
The National Automobile Dealers Association (NADA) Certification is an independent, third-party certification program that recognizes automotive dealerships for their commitment to customer service and satisfaction. NADA Certification is a voluntary process that requires dealerships to meet certain standards of excellence in areas such as customer service, sales practices, financial management, and operational procedures.
To become NADA Certified, dealerships must submit an application and provide evidence of their commitment to meeting the standards set forth by the organization. This includes providing documentation such as customer surveys, employee training records, financial statements, and other relevant documents. After submitting the application, it typically takes up to two weeks for NADA to review the materials and make a decision on whether or not a dealership has met the requirements for certification.
The cost of becoming NADA Certified varies depending on the size and type of dealership. Generally speaking, it can range from $500 - $2,000 per year. The fee covers the cost of processing applications and administering the certification program. Additionally, there may be additional fees associated with obtaining additional certifications or renewing existing ones.
In conclusion, becoming NADA Certified is an important step for any automotive dealership looking to demonstrate its commitment to customer service and satisfaction. It typically takes up to two weeks for NADA to review applications and make a decision on whether or not a dealership has met the requirements for certification. The cost of becoming certified varies but generally ranges from $500 - $2,000 per year.
7. Certified Used Car Manager (CUCM)
Certified Used Car Manager (CUCM) is an industry-recognized certification program designed to provide car dealerships with the knowledge and skills necessary to effectively manage their used car inventory. The CUCM program is offered through the National Automobile Dealers Association (NADA). It covers topics such as vehicle selection, pricing, negotiation, financing options, customer service, and more.
The CUCM program consists of three courses: Used Car Management Basics, Advanced Used Car Management, and Professional Used Car Management. Each course takes approximately 10 hours to complete and can be taken online or in a classroom setting. Upon completion of all three courses, participants will receive a certificate from NADA indicating that they have completed the CUCM program.
The cost for the CUCM program varies depending on whether you take the courses online or in a classroom setting. Online courses typically cost around $250 per course while classroom courses cost around $500 per course.
Overall, obtaining your Certified Used Car Manager certification is an excellent way to demonstrate your expertise in managing used car inventories and can help you stand out from other candidates when applying for jobs at car dealerships.
8. Certified Automotive Retailer Executive (CARE)
Certified Automotive Retailer Executive (CARE) is a certification program offered by the National Automobile Dealers Association (NADA). It is designed to provide automotive retail professionals with the knowledge and skills necessary to excel in their industry. The CARE program consists of four courses, each of which focuses on a different aspect of running an automotive dealership. The courses include:
1. Managing Your Business
2. Selling Effectively
3. Maximizing Profitability
4. Understanding Legal Requirements
The CARE program typically takes about six months to complete, depending on the individual's schedule and availability. To get started, individuals must first apply for the program and pay the associated fee, which is currently $595 USD for NADA members or $795 USD for non-members. Once accepted into the program, participants are required to complete all four courses within one year in order to receive their certification. After completing the program, participants will receive a certificate of completion that can be used as proof of their expertise in automotive retailing.
9. Automotive Digital Marketing Professional Certification (ADMPC)
The Automotive Digital Marketing Professional Certification (ADMPC) is a certification program designed to provide automotive professionals with the knowledge and skills needed to effectively market their products and services in the digital space. The program is offered by the Digital Marketing Institute, an industry-leading provider of digital marketing training and certifications.
The ADMPC program consists of five modules covering topics such as search engine optimization (SEO), content marketing, email marketing, social media marketing, and analytics. Each module includes a series of lectures, quizzes, and hands-on activities. Upon completion of all five modules, participants will receive a certificate from the Digital Marketing Institute.
The program takes approximately 10 hours to complete. Participants can complete the course at their own pace, but must finish within six months from the start date.
To get certified in ADMPC, you must first register for the course online through the Digital Marketing Institute's website. Once registered, you will be given access to all five modules which you can complete at your own pace over six months.
The cost of certification depends on whether you choose to take the course online or attend it in person. The online version costs $595 USD while attending in person costs $795 USD.
10. National Institute of Automotive Service Professionals (NIASP) Certification
The National Institute of Automotive Service Professionals (NIASP) is a professional organization that certifies automotive service professionals. The certification program is designed to recognize those who have achieved a high level of knowledge and skill in the automotive repair and service industry.
To become certified, you must complete an approved training program, pass a written exam, and demonstrate your ability to perform specific tasks related to automotive repair and service. Depending on the type of certification you are seeking, it can take anywhere from six months to two years to complete the requirements.
The cost of certification varies depending on the type of certification you are seeking but generally ranges from $150-$400. To get certified, you will need to contact NIASP directly or enroll in an approved training program. Once enrolled in a program, you will need to complete all required coursework and pass the written exam before being eligible for certification.
Once certified, NIASP offers several benefits including access to exclusive resources such as job postings, discounts on tools and supplies, networking opportunities with other professionals in the field, and more.
Do You Really Need a Auto Sales Certificate?
Whether you need an auto sales certificate or not depends on the individual situation. For some, it may be a requirement to be able to legally sell cars in their state, while for others it might just be a way to demonstrate knowledge and experience in the field.
If you are considering a career as an auto salesperson, having a certificate can give you an advantage over other job applicants who don’t have one. It can show employers that you have taken the time and effort to learn about the industry and gain specific skills related to automotive sales. Having such certification may also open up additional job opportunities or promotions within the company.
In addition, having an auto sales certificate can help you stay up-to-date with industry standards and practices. This is important since car technology changes quickly and new sales techniques are constantly being developed. With a certificate, you will be able to provide quality customer service and increase your chances of making successful deals.
Overall, whether or not you need an auto sales certificate depends on your personal circumstances and goals. If you think that it could benefit your career or open up more job opportunities in the future, then it might be worth pursuing one.
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FAQs About Auto Sales Certifications
1. What is an Auto Sales Certification?
Answer: An Auto Sales Certification is a professional designation awarded to individuals who have taken courses in the field of auto sales and passed an exam demonstrating their knowledge. It is intended to show employers that the individual has the necessary skills and qualifications for working in the auto sales industry.
2. What are the benefits of having an Auto Sales Certification?
Answer: Having an Auto Sales Certification can help you stand out from other potential job applicants and demonstrate your proficiency in the field of auto sales. It can also provide you with additional opportunities for career advancement, such as access to higher-level positions or better pay rates.
3. How do I get an Auto Sales Certification?
Answer: To obtain an Auto Sales Certification, you must first complete a training program approved by a recognized certifying body. After completing the program, you must then pass a certification exam before being awarded your certification.
4. How long does it take to get an Auto Sales Certification?
Answer: The length of time it takes to obtain an Auto Sales Certification varies depending on which training program you choose and how much time you are able to devote to studying for the certification exam. Generally, it can take anywhere from six months up to two years or more to complete all requirements for earning a certification.
5. Is there an expiration date for my Auto Sales Certification?
Answer: Yes, most certifications will expire after a certain period of time (usually three years). You will need to renew your certification before this expiration date in order to maintain your credential and stay up-to-date with any changes in auto sales regulations or standards.