12 Salesperson Skills: Definition and Examples

By ResumeCat Editorial Team
Published September 1, 2022

In order to be a successful salesperson, there are a few skills that are essential. This article will provide definitions for 12 of those skills, including active listening, being adaptable, and having a positive attitude. With these skills, you will be well on your way to becoming a top salesperson.

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Salesperson Skills


The ability to communicate effectively is essential for any salesperson. They need to be able to explain their product or service in a way that is clear and concise, as well as listen to and understand the needs of their potential customers. Good communication skills will help to build rapport, close deals, and resolve any issues that may arise.


Persuasion is the ability to convince someone to do something that they may not be inclined to do. As a salesperson, you will need to be able to persuade potential customers to buy your product or service. This skill is important because it can help you close more sales and increase your income.


Negotiation is the process of coming to an agreement between two or more parties. It is a key skill for salespeople, as they often have to negotiate prices with customers. Negotiation involves understanding the other party's needs and interests, and finding a solution that is acceptable to both sides.

Time Management

Time management is a skill that is useful for salespeople in order to help them keep track of their time, and to ensure that they are using their time efficiently. This can help salespeople to be more productive, and to avoid wasting time on tasks that are not productive.


Organization is the ability to keep track of multiple tasks and priorities at the same time. As a salesperson, you need to be able to juggle multiple deadlines, client requests, and product information. If you're not organized, you'll quickly become overwhelmed and will be less likely to close deals.


The ability to prioritize is essential for any salesperson, as it allows them to focus on the most important tasks and opportunities. By prioritizing, they can ensure that they are using their time and resources in the most effective way possible.

Goal Oriented

The ability to set and achieve goals is essential for any salesperson. Without goals, it is difficult to measure success and track progress. Goals give salespeople something to strive for and provide a way to gauge their performance.


Self-motivation is the ability to keep yourself going even when you don't feel like it. It's an important skill for salespeople because they often have to make cold calls, give presentations, and do other activities that can be challenging or tedious. self-motivated salespeople are more likely to stick with it and achieve success.


The ability to be competitive is important for salespeople because they need to be able to close deals and make sales. This means being able to compete against other salespeople in order to get the best possible price for their product or service.


Resourcefulness is the ability to find creative solutions to problems. As a salesperson, you will often encounter obstacles that prevent you from making a sale. Being resourceful will allow you to overcome these obstacles and close more deals.


Confidence is a skill that every salesperson needs because it helps them to build trust with potential customers and close deals. When you are confident, you project an aura of authority and competence that makes people want to do business with you. This skill can be developed through practice and by learning how to manage your own emotions.


The skill of being enthusiastic is important for salespeople because it helps to create a positive attitude and energy that can be contagious. When customers see that a salesperson is genuinely excited about the product or service they are trying to sell, it makes them more likely to want to buy it. Additionally, enthusiasm can help to build rapport and trust with potential customers.

How to improve salesperson skills

Salespeople are the backbone of any company that relies on customer interactions to generate revenue. Whether they are selling a product, a service, or themselves, their success depends on their ability to connect with others and persuade them to make a purchase. While some people are born salespeople and naturally excel at this type of work, others may need some help honing their skills. If you find yourself in the latter category, never fear – with a little practice, anyone can learn how to be a top-notch salesperson.

The first step to becoming a successful salesperson is understanding what motivates people to buy something. This can vary depending on the product or service being sold, but there are some general principles that apply in most cases. People usually make purchases based on one or more of the following factors:

- Need: The customer has a problem or need that your product or service can solve.

- Desire: The customer wants something – even if they don’t necessarily need it – and your product or service can fulfill that desire.

- Value: The customer perceives your product or service as being worth the price you are asking. This may be based on features, quality, brand reputation, etc.

Once you understand what motivates people to buy, you can begin to tailor your sales pitch accordingly. The key is to focus on the benefits of your product or service rather than just listing its features. For example, if you’re selling a new type of vacuum cleaner that is very powerful and efficient, you might want to focus on how it will save the customer time and money by doing a better job of cleaning their home quickly and thoroughly.

It’s also important to keep in mind that people generally don’t like being sold to; nobody likes feeling like they’re being pressured into making a purchase. As such, it’s important to avoid coming across as pushy or aggressive when trying to sell something. A good rule of thumb is to focus on building rapport and trust with the customer first, and then gently guide them towards making a purchase decision second. If you can make the customer feel comfortable and confident in you and your product or service, they will be much more likely to make a purchase.

Finally, always remember that practice makes perfect. The more you practice your sales skills, the better you will become at them. So get out there and start selling!

How to highlight salesperson skills

As a salesperson, you need to be able to highlight your skills in order to be successful. You need to be able to articulate your skills and experience in a way that is clear and concise. You also need to be able to demonstrate your skills through your actions.

On a resume

In order to highlight your skills as a Salesperson on your resume, you should include any relevant experience that you have in the field. This can include any sales positions that you have held in the past, as well as any relevant coursework or training that you have completed. Additionally, you should highlight any key skills or qualities that you possess that would make you successful in a sales role. Some examples might include: strong communication and negotiation skills, the ability to build relationships with clients, and a track record of achieving sales targets.

In a cover letter

In your cover letter, be sure to highlight your skills as a salesperson. Include specific examples of times when you successfully closed a deal, overcame objections, or generated new leads. Mention any awards or recognition you've received for your sales ability. If you have experience working in a particular industry, be sure to mention that as well.

During an interview

In order to highlight your skills as a salesperson during an interview, you should first assess what the interviewer is looking for. Is the interviewer looking for someone with strong customer service skills? If so, you should focus on examples of times when you provided excellent customer service. Is the interviewer looking for someone with experience closing deals? If so, you should focus on examples of times when you successfully closed a deal. You should also be prepared to talk about any sales training or certifications you have.