Top 12 Real Estate Salesperson Skills to Put on Your Resume
Standing out in real estate means weaving together sharp skills with steady client care. Your resume should spotlight the abilities that move deals forward, calm nerves, and keep momentum through shifting markets.
Real Estate Salesperson Skills
- Negotiation
- CRM (Customer Relationship Management)
- MLS (Multiple Listing Service)
- Lead Generation
- Networking
- Time Management
- Market Analysis
- Digital Marketing
- Salesforce
- Zillow Proficiency
- Contract Drafting
- Social Media
1. Negotiation
Negotiation is the art of bridging buyer and seller interests—hashing out price, timing, contingencies, and concessions—so both sides feel heard and the deal actually closes.
Why It's Important
It determines outcomes. Strong negotiation delivers better terms, fewer hiccups, and clients who come back with referrals because you protected what mattered to them.
How to Improve Negotiation Skills
Build a system that blends prep with poise and flexibility.
Prepare relentlessly: Know the property, comps, financing climate, and your client’s must-haves versus nice-to-haves.
Establish rapport early: Respectful tone, genuine curiosity, and steady communication reduce friction when things get tense.
Listen for leverage: Ask open questions; map the other side’s priorities. Hidden value often sits off-price—timelines, repairs, rent-backs.
Present clearly: Offers and counters should be precise, benefits-forward, and easy to digest. Trim fluff.
Time your moves: Recognize when to pause, when to trade variables, and when to anchor firmly.
Close with clarity: Summarize agreements point by point. Reduce ambiguity, confirm next steps, lock timelines.
Keep sharpening: Practice deal reviews, role-play tough scenarios, and study market shifts that alter bargaining power.
Do this well and your contracts don’t just get signed—they stick.
How to Display Negotiation Skills on Your Resume
2. CRM (Customer Relationship Management)
CRM systems help you organize contacts, track interactions, automate follow-ups, and keep every lead moving toward a decision without dropping the ball.
Why It's Important
It’s your memory and your engine in one place—faster follow-up, cleaner data, and consistent service that turns one deal into many.
How to Improve CRM (Customer Relationship Management) Skills
Make the tool work the way you sell.
Automate touchpoints: Drip emails, task reminders, birthday notes, post-close check-ins. Timely, human, predictable.
Segment smartly: Buyers vs. sellers, hot vs. nurture, first-time vs. investor. Tailor messaging and next steps by segment.
Personalize: Log preferences, timelines, neighborhoods of interest. Use that data to send relevant options—not noise.
Connect channels: Sync email, calendar, phone, and social activity so your history lives in one record.
Go mobile: Update notes and tasks from showings and open houses. Speed matters.
Collect feedback: Track client satisfaction and reasons won/lost to refine your approach.
Train regularly: New features evolve fast. Short, recurring refreshers keep your workflows crisp.
Done right, your CRM becomes quiet leverage across your pipeline.
How to Display CRM (Customer Relationship Management) Skills on Your Resume
3. MLS (Multiple Listing Service)
The MLS is the shared hub for listing data—photos, details, disclosures—that agents rely on to position properties and locate the right match quickly.
Why It's Important
Coverage and accuracy. Your listings gain exposure, your searches get precise, and your clients get better options faster.
How to Improve MLS (Multiple Listing Service) Skills
Win with detail and discipline.
Max out each listing: Thorough descriptions, complete fields, floor plans, virtual tours, and high-quality photos. Fewer questions, more showings.
Use training: Take your MLS provider’s classes and updates. Shortcuts and advanced search filters save hours.
Collaborate: Engage with peers, share insights, and track activity to anticipate interest and adjust strategy.
Leverage add-ons: Connect showing services, market reports, and client portals to smooth communication.
Request feedback: After showings, gather notes to improve remarks, photos, or pricing.
Stay current: Monitor status changes, rule updates, and local trend shifts so your listings stay competitive.
Clean inputs in the MLS tend to produce clean outcomes at the closing table.
How to Display MLS (Multiple Listing Service) Skills on Your Resume
4. Lead Generation
Lead generation is the steady drumbeat of new prospects—buyers, sellers, landlords, investors—entering your world with real intent.
Why It's Important
No leads, no pipeline. No pipeline, no closings. Sustainable growth depends on a reliable inflow of conversations.
How to Improve Lead Generation Skills
Create multiple streams so one slow channel doesn’t stall your month.
SEO and website: Fast, mobile-ready site with clear CTAs, neighborhood pages, and forms that actually get answered.
Social presence: Showcase listings, client wins, market tips, and short-form video. Layer in targeted ads when you need lift.
Content that solves: Buyer/seller guides, cost breakdowns, timelines, local spotlights. Real answers earn real inquiries.
Email nurturing: Segment by stage and interest. Send useful updates, not spam. Make replies effortless.
Referrals and past clients: Ask. Make it easy to refer. Deliver post-close value so you’re top of mind.
Portals and directories: Maintain accurate profiles and compelling listing media where buyers already search.
PPC when needed: Short bursts to target specific zip codes, price points, or timelines. Track cost per lead and refine.
Consistency beats intensity. Small daily actions compound into a robust pipeline.
How to Display Lead Generation Skills on Your Resume
5. Networking
Networking is the web of relationships that feeds your business—clients, lenders, contractors, attorneys, inspectors, and other agents who open doors you can’t force.
Why It's Important
It multiplies opportunities and intelligence. Deals move smoother when you know the players and can call favors without hesitation.
How to Improve Networking Skills
Plant seeds everywhere, then water them.
Polish online profiles: Keep professional bios current. Share local insights, market stats, and success stories that show how you work.
Show up: Attend association events, workshops, and local meetups. Face time beats cold outreach.
Embed in the community: Sponsor neighborhood events, volunteer, partner with local businesses. Be visible for the right reasons.
Ask for introductions: Happy clients are proud to refer you. Give them simple ways to connect you.
Reciprocate: Send referrals to trusted partners. People remember who helped their business grow.
Over time, your network becomes a moat.
How to Display Networking Skills on Your Resume
6. Time Management
Time management means triaging the whirlwind: showings, negotiations, marketing, and paperwork—without losing your focus or your weekends.
Why It's Important
It protects energy and revenue. When your calendar aligns with your priorities, clients feel cared for and deals move faster.
How to Improve Time Management Skills
Structure beats chaos.
Set clear goals: Daily, weekly, monthly targets. Track lead measures, not just lagging closings.
Prioritize: Use an urgency/importance matrix. High-impact tasks first, always.
Leverage tools: Use a CRM and marketing automation built for real estate—think Follow Up Boss or kvCORE—to handle routine work.
Time block: Carve out focused slots for prospecting, client updates, showings, and admin. Guard them.
Reduce distractions: Silence nonessential notifications. Batch email and text replies.
Delegate: Offload photography, transaction coordination, or data entry to specialists or assistants.
Review weekly: What worked, what slipped, what to fix. Iterate fast.
You don’t find time—you make it with a plan you actually follow.
How to Display Time Management Skills on Your Resume
7. Market Analysis
Market analysis decodes supply, demand, pricing, absorption, and neighborhood momentum so your advice isn’t guesswork—it’s grounded.
Why It's Important
Pricing right, positioning smartly, and timing decisions well all flow from accurate reads of the market.
How to Improve Market Analysis Skills
Work from data, then layer in nuance.
Track trends: Monitor days on market, list-to-sale ratios, inventory shifts, and mortgage rate movements.
Use analytics tools: Lean on CMA software and data platforms to benchmark values and spot patterns.
Study local planning: Zoning changes, new developments, and infrastructure projects can tilt demand quickly.
Compare strategically: Build comps with surgical filters—condition, micro-location, school zones, lot type, and recent renovations.
Keep learning: Take courses on valuation, investment analysis, and pricing psychology. Skill compounds with practice.
Talk to the field: Lenders, inspectors, and other agents often see shifts before the charts catch up.
Better analysis means fewer surprises—and cleaner appraisals.
How to Display Market Analysis Skills on Your Resume
8. Digital Marketing
Digital marketing spreads your message where clients actually look—search, social, inboxes—using content, ads, and analytics to spark action.
Why It's Important
It scales your reach with precision. You can target neighborhoods, price bands, and timelines, then measure what works in real time.
How to Improve Digital Marketing Skills
Tune the engine; fuel it consistently.
SEO fundamentals: Optimize pages for neighborhoods, property types, and common questions. Fast load times. Clean metadata.
Content that converts: Market updates, cost-of-ownership explainers, seller prep checklists, short videos and reels. Educational and specific.
Social storytelling: Mix listings with client wins, behind-the-scenes, and local highlights. Reply fast. Be human.
Email campaigns: Segment subscribers. Deliver relevant listings, price changes, and timely tips. A/B test subject lines.
PPC ads: Target by location and intent. Track conversions, not just clicks. Adjust creatives quickly.
Video and virtual tours: 3D walkthroughs and quick neighborhood tours pull remote buyers into the experience.
CRM integration: Sync leads from forms and ads into your CRM with automatic routing and follow-ups.
Reputation: Proactively collect reviews. Respond professionally to all feedback.
Clarity, consistency, and data-driven tweaks will compound results month after month.
How to Display Digital Marketing Skills on Your Resume
9. Salesforce
Salesforce is a cloud CRM that centralizes contacts, deals, tasks, and marketing—customizable to fit real estate workflows end to end.
Why It's Important
It streamlines lead routing, automates follow-up, and surfaces insights so you focus on relationships, not repetitive tasks.
How to Improve Salesforce Skills
Shape it around your process and lean on automation.
Customize for real estate: Use objects and fields for listings, showings, offers, and transactions. Build dashboards for pipeline, conversion, and days-to-close.
Integrate tools: Connect email, calendars, e-signature, and marketing platforms. Keep data flowing without manual entry.
Automate with Flow: Trigger tasks, alerts, and drip sequences. Migrate legacy Process Builder automations to Flow for future-proofing.
Train and document: Short SOPs, quick videos, and recurring refreshers drive adoption and data quality.
With the right setup, Salesforce becomes a quiet assistant that never forgets.
How to Display Salesforce Skills on Your Resume
10. Zillow Proficiency
Zillow proficiency means using the platform to showcase listings, interpret local activity, and connect quickly with motivated buyers and sellers.
Why It's Important
It amplifies exposure where shoppers already search, speeding up inquiries and boosting credibility with social proof.
How to Improve Zillow Proficiency Skills
Polish the profile, power up the listings, and be responsive.
Complete your profile: Photo, specialties, service areas, and a sharp bio. Consistent branding across platforms.
Highlight reviews: Request client feedback after closings. Showcase specific outcomes and neighborhoods.
Elevate listing media: Professional photos, floor plans, and concise, benefits-first descriptions.
Use advertising options strategically: When budgets allow, target geographies and price ranges aligned with your goals.
Learn the tools: Explore dashboards, lead settings, and messaging features so follow-up is lightning fast.
Respond promptly: Speed-to-lead wins. Script first replies and qualification questions.
Network with peers: Build local connections to share insights and referrals.
Treat your profile like a storefront—tidy, helpful, and clearly open for business.
How to Display Zillow Proficiency Skills on Your Resume
11. Contract Drafting
Contract drafting turns handshake ideas into precise, enforceable terms—deadlines, contingencies, representations, and remedies laid out cleanly.
Why It's Important
Strong drafts reduce disputes, protect client interests, and keep transactions on track when surprises pop up.
How to Improve Contract Drafting Skills
Clarity beats cleverness. Specifics beat assumptions.
Know the rules: Stay current on state laws, local addenda, and association forms. Regulations change.
Write plainly: Minimize jargon. Define terms. Use unambiguous timelines and responsibilities.
Nail the details: Inclusions/exclusions, deposit terms, financing types, inspection scopes, repair limits—spell them out.
Contingencies that protect: Financing, appraisal, inspection, title, sale-of-home where appropriate, with clear timeframes and outcomes.
Use checklists: Prevent omissions under pressure. Consistency avoids costly oversights.
Get legal review: Complex or unusual terms deserve an attorney’s eyes.
Reflect and refine: After each closing, note what worked and what caused friction. Update your templates.
The best contracts are boring to read and brilliant at preventing problems.
How to Display Contract Drafting Skills on Your Resume
12. Social Media
Social media is your public megaphone and community square—storytelling, discovery, and dialogue rolled into one.
Why It's Important
It builds visibility and trust at scale, lets you target by location and interest, and opens direct lines to prospects who are ready to talk.
How to Improve Social Media Skills
Make it useful. Make it consistent.
Mix content types: Listings, client stories, tips, neighborhood features, behind-the-scenes. Variety keeps attention.
Upgrade visuals: Professional photos and short-form video outperform bland slideshows. Vertical formats win on mobile.
Engage daily: Reply to comments and messages quickly. Join local conversations; don’t just broadcast.
Run targeted ads: Focus by zip code, life stage, and interests. Test creatives and calls to action.
Use local hashtags: Help the right eyes find your posts.
Post on a schedule: Consistency beats bursts. Batch-create content to reduce stress.
Optimize profiles: Clear value proposition, contact info, and links to active listings or lead magnets.
Show up with real value and you’ll earn real conversations.
How to Display Social Media Skills on Your Resume
