12 Real Estate Sales Agent Skills: Definition and Examples

By ResumeCat Editorial Team
Published September 1, 2022

In order to be a successful real estate sales agent, there are a number of skills that you need to have. This article will provide definitions for 12 of those skills, so that you can better understand what is required of you.

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Real Estate Sales Agent Skills


The ability to communicate effectively is essential for real estate sales agents, who need to be able to explain complex information to potential buyers and sellers. They also need to be able to negotiate on behalf of their clients.


Negotiation is a key skill for real estate sales agents, as they often have to negotiate prices with buyers and sellers. They need to be able to find common ground and come to an agreement that is fair for both parties.


Marketing is the process of creating and delivering messages that promote the sale of products or services. Real estate agents need marketing skills to reach potential clients, build relationships, and close deals.

Customer service

Customer service is the ability to provide excellent customer service to clients. This includes being able to understand their needs, communicate effectively, and provide a high level of customer service. Real estate sales agents need this skill in order to build strong relationships with clients and earn their trust.

Closing skills

The ability to close a real estate deal is a critical skill for any sales agent. Without it, you will never make a sale. This skill involves being able to effectively negotiate with buyers and sellers to reach an agreement on price, terms, and conditions of sale. It also requires being able to overcome objections and get the parties to sign on the dotted line.


Persistence is the quality of continuing in a course of action even in the face of difficulty or discouragement. In real estate sales, agents need to be persistent in order to succeed. They need to continue working hard, even when leads are slow or deals fall through. They need to follow up with clients and keep looking for new business. Without persistence, it will be difficult to succeed in real estate sales.

Time management

Time management is the ability to use your time efficiently and effectively. Real estate sales agents need this skill in order to be successful in their career. They need to be able to juggle multiple tasks at once, such as showing properties, meeting with clients, and working on marketing materials. If they can't manage their time well, they will quickly become overwhelmed and won't be able to get everything done.


Organization is key for a real estate sales agent. You need to be able to keep track of your clients, properties, appointments, and paperwork. A sales agent who is organized will be able to provide a better level of service to their clients and close more deals.


Prospecting is the process of finding and qualifying potential customers. It is an important skill for real estate sales agents because it allows them to find and connect with potential clients who may be interested in buying or selling a property.


Networking is the process of connecting with other people to exchange information and resources. It can be used to find new customers, build relationships, and learn about new opportunities. Real estate sales agents need networking skills to build relationships with potential clients and referral sources.

Cold calling

Cold calling is the process of contacting potential customers or clients who have not previously expressed an interest in your product or service. It is a key skill for real estate sales agents, as it allows them to reach out to new potential clients and generate leads.

Lead generation

Lead generation is the process of identifying and qualifying potential customers for your product or service. It is an essential part of any sales or marketing strategy. Without lead generation, you will have a hard time finding customers and making sales.

How to improve real estate sales agent skills

Sales agents play a vital role in the real estate industry. They are responsible for connecting buyers and sellers and helping to facilitate the sale of property. In order to be successful, sales agents must have strong people skills, be knowledgeable about the real estate market, and be able to close deals.

There are a few key things that sales agents can do to improve their skills and increase their chances of success. First, they should always be learning. The real estate market is constantly changing, so it's important for sales agents to stay up-to-date on the latest trends. They can do this by reading industry publications, attending conferences and seminars, and taking continuing education courses.

Second, sales agents should focus on building strong relationships with their clients. People do business with people they know, like, and trust. By taking the time to get to know their clients and understand their needs, sales agents can create long-lasting relationships that will result in repeat business.

Third, sales agents need to be good at marketing themselves and their properties. In today's competitive market, it's not enough to just list a property and hope that someone will come along and buy it. Sales agents need to be proactive in marketing their listings by using creative techniques such as social media, video tours, and open houses.

By following these tips, sales agents can improve their skills and increase their chances of success in the real estate industry.

How to highlight real estate sales agent skills

As a real estate sales agent, you need to be able to highlight your skills in order to attract potential clients. You should list your skills in your real estate bio, on your website, and in any other marketing materials. Some skills that are important for real estate sales agents include: being able to negotiate, being knowledgeable about the local market, being able to work with buyers and sellers, and having good people skills. You should also highlight any awards or recognition you have received in the real estate industry.

On a resume

In order to highlight your skills as a Real Estate Sales Agent on your resume, you should include your experience in the industry, as well as any relevant education or training. You should also highlight any special skills or knowledge that you have, such as being bilingual or having experience with a particular type of property. Finally, you should list any awards or recognition that you have received for your work in the industry.

In a cover letter

In your cover letter, you will want to highlight your skills as a Real Estate Sales Agent. You will want to detail your experience in the industry, and highlight your ability to negotiate and close deals. You will also want to showcase your knowledge of the local market, and your ability to find the right property for your clients.

During an interview

In order to highlight your skills as a Real Estate Sales Agent during an interview, you should be sure to discuss your experience in the industry, your ability to work with clients, and your knowledge of the real estate market. You should also be prepared to answer questions about the buying and selling process, and be able to provide examples of successful transactions you have completed. By being prepared and confident in your abilities, you will be able to show potential employers that you are the best candidate for the job.