Top 12 Content Manager Skills to Put on Your Resume
In today's digital mess of channels and screens, a content manager is the quiet conductor—part editor, part analyst, part traffic cop. The role asks for creative spark, data fluency, and a toolkit that doesn’t buckle when priorities shift. Below, find the top skills that help your resume cut through the noise and your content ship on time, on strategy, and in style.
Content Manager Skills
1. SEO
SEO is the craft of making content discoverable and valuable for both people and search engines. It’s research, structure, and polish—so your pages answer intent, load fast, and earn trust.
Why It's Important
Good SEO pushes your work where it matters: in front of searchers with intent. That means steadier organic traffic, better engagement, and content that compounds instead of fizzles.
How to Improve SEO Skills
Work on the fundamentals and keep iterating:
Keyword and intent mapping: Target topics users actually search for, then align content depth to search intent (informational, transactional, navigational).
On-page structure: Tight titles, compelling meta descriptions, clean headings, descriptive alt text, and clear internal links that guide discovery.
Technical hygiene: Solid site architecture, crawlable navigation, XML sitemaps, and no index bloat. Fix broken links. Keep redirects lean.
Core Web Vitals: Improve LCP, CLS, and INP with image compression, efficient CSS/JS, and smart loading. Monitor with PageSpeed Insights or Lighthouse.
Mobile-first UX: Responsive layouts, readable typography, tap-friendly UI, and frictionless navigation.
Helpful content: E-E-A-T in practice—expertise, experience, authority, trust. Use original examples, data, and sources. Answer the question better than anyone else.
Structured data: Add schema where relevant (articles, FAQs, products) to unlock richer results.
Backlinks and mentions: Earn links by publishing standout resources, partnering with credible sites, and promoting thoughtfully.
Analytics reality check: Track with Google Analytics 4 and Search Console. Watch queries, pages, and conversions, then recalibrate.
Small improvements stack. Keep shipping, keep measuring.
How to Display SEO Skills on Your Resume
2. WordPress
WordPress is the workhorse CMS for publishing at speed—block editor, themes, plugins, and a friendly interface that lets content breathe without constant dev help.
Why It's Important
It gets content live, lets teams collaborate, and adapts to almost any workflow—from simple blogs to sprawling hubs—without blowing up your process.
How to Improve WordPress Skills
Performance: Use caching (e.g., W3 Total Cache), image compression (e.g., Smush), and a CDN. Keep scripts lean. Measure, then trim.
Security: Harden logins, enforce updates, and use a security plugin (e.g., Wordfence). Least-privilege roles. Reliable backups (e.g., UpdraftPlus).
SEO-ready: Apply an SEO plugin (e.g., Yoast SEO), generate clean URLs, and mind internal links and schema.
Flexible content: Shape editorial fields with tools like Advanced Custom Fields. Create reusable blocks and patterns.
Responsive themes: Choose modern, accessible, block-based themes. Test on real devices.
Analytics and events: Connect GA4 and define key events. Pair with Search Console insights.
Governance: Staging sites, approval flows, and a content calendar keep quality consistent and launches calm.
How to Display WordPress Skills on Your Resume
3. Google Analytics
Google Analytics 4 tracks behavior, content performance, and conversions across devices—event-based, flexible, and built for answering “what’s working?”
Why It's Important
It turns gut feel into evidence. With GA4, you see which topics pull traffic, which pages persuade, and where users fall out—so your next draft is sharper.
How to Improve Google Analytics Skills
Define conversions: Mark key events (subscriptions, downloads, demo requests) as conversions. Name them clearly.
UTMs everywhere: Standardize your campaign tagging. Source, medium, campaign, content. No guesswork later.
Audience segments: Compare new vs. returning, organic vs. paid, engaged vs. casual readers. Tailor content to each slice.
Path exploration: Use GA4’s Explorations to map journeys. Smooth the steps that stall.
Content grouping: Create content groups via custom dimensions to roll up performance by theme or format.
Page experience: Pair GA4 insights with Core Web Vitals data to keep performance from dragging engagement down.
Custom reports: Build dashboards around your goals. Connect to Looker Studio if you need deeper reporting.
Review cadence: Weekly checks for anomalies, monthly deep dives for strategy shifts. Trends over snapshots.
How to Display Google Analytics Skills on Your Resume
4. HTML/CSS
HTML structures your content. CSS dresses it properly. With both, you can fix layout snags, polish pages, and keep the brand intact without waiting in a ticket queue.
Why It's Important
Small code tweaks add up—clean headings, accessible components, consistent spacing, and responsive behavior that makes content feel intentional.
How to Improve HTML/CSS Skills
Core concepts: Semantic HTML, specificity, the cascade. Know the fundamentals cold.
Responsive layout: Flexbox, Grid, and media queries. Design for mobile first, then expand.
Pattern thinking: Reusable components, utility classes, and design tokens to keep everything consistent.
DevTools: Inspect, tweak in-browser, and learn from real sites. Instant feedback, faster fixes.
Accessibility: ARIA where needed, proper labels, contrast, focus states, and keyboard navigation. Follow WCAG principles.
Framework literacy: Know how to work with a CSS framework when speed matters—and when to go custom.
Practice: Ship small pages often. Iteration beats theory.
How to Display HTML/CSS Skills on Your Resume
5. Photoshop
Photoshop is your toolkit for crisp visuals—cropping, compositing, color correction, and exports that look great everywhere.
Why It's Important
Strong imagery carries stories further. A content manager who can refine graphics on the fly keeps timelines tight and brand quality consistent.
How to Improve Photoshop Skills
Tool fluency: Layers, masks, adjustment layers, smart objects. Non-destructive, always.
Shortcuts and actions: Automate repetitive work. Build actions for standard crops and exports.
Color and type: Calibrated palettes, consistent typography, and brand kits saved as presets.
Retouching basics: Clone, heal, dodge and burn. Subtle fixes beat heavy edits.
Export mastery: Choose the right format and compression. Sharpen for screen, set proper dimensions, name files clearly.
Inspiration and critique: Study great work, ask for feedback, iterate quickly.
Practice reps: Recreate designs you admire. Stretch past comfort.
How to Display Photoshop Skills on Your Resume
6. Hootsuite
Hootsuite centralizes social media scheduling, monitoring, and reporting—so you can plan ahead and respond fast.
Why It's Important
Fewer tabs, fewer misses. One dashboard to keep campaigns aligned, track performance, and protect your brand’s voice.
How to Improve Hootsuite Skills
Streams that matter: Build streams for mentions, keywords, competitors, and customer questions. Listen first, post second.
Scheduling discipline: Batch content, queue consistently, and test “best time to publish” insights for each network.
UTMs and tags: Add tracking parameters and message tags so reports tell a clear story.
Response workflows: Use templates for FAQs, set assignments for support issues, and define escalation rules.
Reporting: Customize dashboards by goal—awareness, engagement, conversions—and review monthly.
Asset library: Keep approved copy, images, and guidelines in one place to speed approvals.
Integrations: Connect CRM and analytics to close the loop from post to pipeline.
How to Display Hootsuite Skills on Your Resume
7. Mailchimp
Mailchimp powers email and simple automation—segmented sends, templated designs, and reporting that shows what actually gets clicks.
Why It's Important
Email still converts. With smart audience targeting and consistent testing, you can move readers from curious to committed.
How to Improve Mailchimp Skills
Segmentation: Slice by behavior, lifecycle stage, and engagement. Fewer blasts, more relevance.
Personalization: Dynamic fields, conditional content, and tone that feels human.
A/B testing: Subject lines, sender names, send times, layouts. Learn, then lock in winners.
Design for mobile: Single-column layouts, clear hierarchy, tappable CTAs, fast loads.
Automations: Build journeys—welcome series, re-engagement, post-purchase education. Set and refine.
List hygiene: Prune inactive contacts, suppress chronically disengaged subscribers, and protect deliverability.
Metrics that matter: Opens are directional; clicks and conversions tell the truth. Track the latter relentlessly.
Integrations: Connect eCommerce and CRM to fuel better segments and clearer attribution.
How to Display Mailchimp Skills on Your Resume
8. SEMrush
SEMrush is a research and optimization suite—keywords, competitors, audits, and content tools that keep your strategy sharp.
Why It's Important
You see the field clearly: where rivals win, where gaps exist, and which topics can realistically rank and convert.
How to Improve SEMrush Skills
Keyword Magic Tool: Find intent-rich long tails and question queries. Group by theme and difficulty.
Topic Research: Explore subtopics and headlines. Build outlines that mirror what searchers expect.
On-page tools: Use SEO Writing Assistant and Content Template to fine-tune readability, coverage, and semantics.
Position Tracking: Monitor target keywords by device and location. Spot cannibalization and fix it.
Site Audit: Tackle technical issues—broken links, duplicate content, slow pages—on a cadence.
Backlink and Gap analysis: Compare your profile to competitors. Prioritize outreach where it moves the needle.
Content Audit: Identify pages to refresh, merge, or retire. Protect authority; reduce bloat.
How to Display SEMrush Skills on Your Resume
9. Canva
Canva makes quick-turn visuals possible—social graphics, thumbnails, one-pagers—without a design degree.
Why It's Important
Speed plus consistency. Templates and brand controls keep teams on-message while output stays high.
How to Improve Canva Skills
Brand Kit: Lock in logos, colors, and fonts. Stop guessing, start aligning.
Template library: Build reusable layouts for each channel. Iterate, don’t reinvent.
Layout discipline: Use grids, guides, spacing, and alignment for clean hierarchy.
Resize and variants: Create platform-specific versions quickly. Keep text legible everywhere.
Asset organization: Name files clearly, tag assets, and store approved imagery for faster assembly.
Export settings: Choose the right formats and compression. Optimize for web performance.
Collaboration: Comment, version, and approve in one place so feedback doesn’t sprawl.
How to Display Canva Skills on Your Resume
10. HubSpot
HubSpot ties content, CRM, email, and automation into one ecosystem—great for inbound programs that need tight feedback loops.
Why It's Important
Plan content, publish, nurture, measure. You can connect dots from blog post to booked meeting without duct tape.
How to Improve HubSpot Skills
Topic clusters: Build pillar pages with interlinked clusters. Track traffic and assisted conversions.
SEO recommendations: Use built-in suggestions to tighten on-page basics and internal linking.
Smart content: Personalize CTAs and modules by segment. Lift conversion without extra pages.
Content calendar: Map publish dates, owners, and promotion plans. Deadlines get met when they’re visible.
Workflows and lead scoring: Automate nurture and prioritize sales-ready contacts.
Attribution and dashboards: Report beyond vanity metrics. Tie content to pipeline and revenue.
Keep learning: Use courses and certifications to stay current on features and strategy.
How to Display HubSpot Skills on Your Resume
11. Asana
Asana organizes work—ideas to drafts to published—with timelines, tasks, and ownership that don’t slip through the cracks.
Why It's Important
Clear workflows cut chaos. Everyone sees what’s next, who’s blocking, and when work is truly done.
How to Improve Asana Skills
Templates: Standardize content pipelines (brief, draft, edit, design, QA, publish, promote).
Custom fields: Track content type, funnel stage, priority, and channel. Report with a click.
Rules and automations: Auto-assign, move stages, update statuses, and nudge reviewers.
Timeline and dependencies: Visualize schedules, set blockers, and avoid launch crunches.
Forms and proofing: Intake clean briefs; review images and copy with pinpoint comments.
Portfolios, Workload, Goals: Monitor capacity, align to objectives, and prevent burnout.
Integrations: Connect docs, chat, and storage so feedback lives with the work.
Cadence: Weekly standups, monthly retros. Tune the system, not just the tasks.
How to Display Asana Skills on Your Resume
12. Trello
Trello gives you a visual board of your content lifecycle—boards, lists, and cards that make status obvious at a glance.
Why It's Important
It’s simple, flexible, and fast. Great for small teams or lightweight workflows that still need accountability.
How to Improve Trello Skills
Board design: Map lists to your stages (Backlog, Briefing, Draft, Edit, Design, Approved, Scheduled, Live).
Labels and filters: Use labels for channel, audience, or funnel stage. Find exactly what you need, fast.
Card templates: Preload checklists for briefs, SEO steps, design specs, QA, and promotion.
Custom Fields: Add due dates, owners, URLs, content type, and priority for better reporting.
Butler automations: Auto-move cards on checklist completion, assign reviewers, and post reminders.
Calendar and timelines: Plan publishing dates visually and avoid collisions.
Attachments and comments: Keep drafts, assets, and feedback centralized on the card.
Shortcuts and hygiene: Keyboard shortcuts speed you up; regular audits keep boards lean.
How to Display Trello Skills on Your Resume
