Product Marketing Manager

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Resume samples

Juliet Bordson

juliet.bordson@gmail.com | (971) 157-6712 | Lewiston, ME

Summary


I have over five years of experience as a Product Marketing Manager. In this role, I am responsible for planning and executing marketing initiatives to support the launch of new products and features. I have experience working with cross-functional teams to develop go-to-market strategies, create marketing collateral, and drive demand generation activities. I am also skilled at managing budgets and leading projects from start to finish. Throughout my career, I have helped companies achieve their business goals by successfully launching innovative new products into the market.

Experience


Product Marketing Manager at L.L.Bean, MEMay 2022 - Present

  • Led the development and execution of go-to-market plans for 3 new product launches, resulting in $12M in incremental revenue.
  • Defined target markets and created customer personas that increased market share by 2%.
  • Wrote copy for 5 product brochures that were distributed to 20,000 customers.
  • Managed a team of 4 direct reports and 8 indirect reports.
  • Negotiated contracts with 3rd party vendors totaling $1.5M per year.
  • Developed annual marketing budget of $3M and delivered ROI >100%.

Associate Product Marketing Manager at Maine Medical Center, MESep 2017 - Apr 2022

  • Launched 3 successful product campaigns, generating $2 million in revenue.
  • Managed a team of 4 direct reports and 2 contractors.
  • Wrote copy for all marketing collateral including website content, brochures, emails and social media posts.
  • Created messaging strategy documents that were used by the sales team to increase close rates by 15%.
  • Worked with design team to create infographics which increased web traffic by 10%.
  • Conducted customer research using surveys and interviews which led to development of new features that increased customer satisfaction ratings by 8%.

Education


Bachelor of Science in Marketing at University of Maine, MEAug 2013 - May 2017

Some skills I've learned are effective communication, teamwork, time management, and critical thinking.

Skills


  • Marketing
  • Branding
  • Advertising
  • Public Relations
  • Event Planning and Management
  • Market Research and Analysis

France Moges

france.moges@gmail.com | (882) 766-2054 | 343 Elm Street,

Summary


I am a Product Marketing Manager with over 5 years of experience in the industry. I have successfully launched and marketed products for multiple companies, including start-ups and Fortune 500s. My skills include market research, product positioning, messaging, go-to-market strategy, demand generation campaigns, lead nurturing programs and Sales enablement collateral development. I have a proven track record of increasing brand awareness and driving revenue growth through effective marketing initiatives.

Experience


Product Marketing Manager at HubSpot, MAMar 2022 - Present

  • Led the development and launch of 3 successful products, each with >$10M in annual revenue.
  • Grew market share for key product by 20%.
  • Developed go-to-market strategy that resulted in 30% YoY growth.
  • Wrote marketing collateral that generated $5M in new sales.
  • Managed a team of 5 direct reports and 10 indirect reports.

Associate Product Marketing Manager at PTC Inc., MAAug 2017 - Jan 2022

  • Led the development and execution of go-to-market plans for 3 new product launches, resulting in 30% YoY growth in sales.
  • Managed a team of 4 direct reports to develop marketing materials and trainings that supported Sales teams in achieving their quarterly quotas.
  • Defined target customer segments and created messaging & positioning strategies that increased market share by 2% within 6 months.
  • Wrote copy for website, emails, social media posts, brochures, and other collateral; edited video scripts; developed PowerPoint presentations; oversaw print production process from start to finish.

Education


Bachelor of Science in Marketing at Boston College, MASep 2013 - May 2017

Some skills I've learned are effective communication, teamwork, time management, and organization.

Skills


  • Marketing
  • Communications
  • Product Management
  • Project Management
  • Business Analysis
  • Marketing Research