Product Marketing Manager
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Resume samples
Juliet Bordson
juliet.bordson@gmail.com | (971) 157-6712 | Lewiston, ME
Summary
I have over five years of experience as a Product Marketing Manager. In this role, I am responsible for planning and executing marketing initiatives to support the launch of new products and features. I have experience working with cross-functional teams to develop go-to-market strategies, create marketing collateral, and drive demand generation activities. I am also skilled at managing budgets and leading projects from start to finish. Throughout my career, I have helped companies achieve their business goals by successfully launching innovative new products into the market.
Experience
Product Marketing Manager at L.L.Bean, MEMay 2022 - Present
- Led the development and execution of go-to-market plans for 3 new product launches, resulting in $12M in incremental revenue.
- Defined target markets and created customer personas that increased market share by 2%.
- Wrote copy for 5 product brochures that were distributed to 20,000 customers.
- Managed a team of 4 direct reports and 8 indirect reports.
- Negotiated contracts with 3rd party vendors totaling $1.5M per year.
- Developed annual marketing budget of $3M and delivered ROI >100%.
Associate Product Marketing Manager at Maine Medical Center, MESep 2017 - Apr 2022
- Launched 3 successful product campaigns, generating $2 million in revenue.
- Managed a team of 4 direct reports and 2 contractors.
- Wrote copy for all marketing collateral including website content, brochures, emails and social media posts.
- Created messaging strategy documents that were used by the sales team to increase close rates by 15%.
- Worked with design team to create infographics which increased web traffic by 10%.
- Conducted customer research using surveys and interviews which led to development of new features that increased customer satisfaction ratings by 8%.
Education
Bachelor of Science in Marketing at University of Maine, MEAug 2013 - May 2017
Some skills I've learned are effective communication, teamwork, time management, and critical thinking.
Skills
- Marketing
- Branding
- Advertising
- Public Relations
- Event Planning and Management
- Market Research and Analysis
France Moges
france.moges@gmail.com | (882) 766-2054 | 343 Elm Street,
Summary
I am a Product Marketing Manager with over 5 years of experience in the industry. I have successfully launched and marketed products for multiple companies, including start-ups and Fortune 500s. My skills include market research, product positioning, messaging, go-to-market strategy, demand generation campaigns, lead nurturing programs and Sales enablement collateral development. I have a proven track record of increasing brand awareness and driving revenue growth through effective marketing initiatives.
Experience
Product Marketing Manager at HubSpot, MAMar 2022 - Present
- Led the development and launch of 3 successful products, each with >$10M in annual revenue.
- Grew market share for key product by 20%.
- Developed go-to-market strategy that resulted in 30% YoY growth.
- Wrote marketing collateral that generated $5M in new sales.
- Managed a team of 5 direct reports and 10 indirect reports.
Associate Product Marketing Manager at PTC Inc., MAAug 2017 - Jan 2022
- Led the development and execution of go-to-market plans for 3 new product launches, resulting in 30% YoY growth in sales.
- Managed a team of 4 direct reports to develop marketing materials and trainings that supported Sales teams in achieving their quarterly quotas.
- Defined target customer segments and created messaging & positioning strategies that increased market share by 2% within 6 months.
- Wrote copy for website, emails, social media posts, brochures, and other collateral; edited video scripts; developed PowerPoint presentations; oversaw print production process from start to finish.
Education
Bachelor of Science in Marketing at Boston College, MASep 2013 - May 2017
Some skills I've learned are effective communication, teamwork, time management, and organization.
Skills
- Marketing
- Communications
- Product Management
- Project Management
- Business Analysis
- Marketing Research