Marketing Research Analyst

Writing a great marketing research analyst resume is important because it is one of the first things a potential employer will see when they are considering you for a position. It is your opportunity to make a good first impression and sell yourself as the best candidate for the job.

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If you're looking for inspiration when it comes to drafting your own marketing research analyst resume, look no further than the samples below. These resumes will help you highlight your experience and qualifications in the most effective way possible, giving you the best chance of landing the marketing research analyst job you're after.

Resume samples

Janaeh Biggin

janaeh.biggin@gmail.com | (446) 007-5691 | Harrisburg, PA

Summary


I am a marketing research analyst with over three years of experience. I have worked extensively with market analysis, customer surveys, and product development. I have also managed social media accounts for businesses and created content strategies. My skills include data analysis, report writing, and presentations. I am a quick learner who is always looking for new challenges.

Experience


Marketing Research Analyst at The Nielsen Company, PAMar 2022 - Present

  • Conducted market research for a new product line and found that there was high potential demand in the target market.
  • Wrote a report on the findings of the market research and presented it to upper management, which led to the decision to launch the new product line.
  • Designed and implemented a customer satisfaction survey for a major client, which resulted in an increase in customer satisfaction by 5%.
  • Analyzed data from marketing campaigns and identified areas for improvement, resulting in an increase in sales by 10%.
  • Conducted focus groups with customers to gather feedback on a new advertising campaign, which helped improve the effectiveness of the campaign.

Associate Marketing Research Analyst at ComScore, PASep 2019 - Jan 2022

  • Conducted primary research for a new product launch by conducting 10 focus groups, leading to the development of key marketing messages.
  • Wrote 3 white papers on market trends that were published on the company website, resulting in an increase in web traffic by 15%.
  • Developed and implemented a social media campaign that increased brand awareness by 20%.
  • Conducted secondary research to identify potential markets for expansion, which led to the opening of 2 new stores.
  • Analyzed customer survey data and developed 5 actionable insights to improve customer satisfaction levels.

Education


Bachelor of Science in Marketing Research at University of PennsylvaniaSep 2015 - May 2019

I have learned how to effectively communicate with others, how to do market research, and how to use different marketing strategies.

Skills


  • Marketing
  • Research
  • Analysis
  • Data Collection
  • Data Analysis
  • Report Writing

Chiamaka Farrin

chiamaka.farrin@gmail.com | (114) 313-7992 | 632 W Washington Ave, Madison, WI 53703, USA

Summary


A marketing research analyst with over three years of experience conducting market analysis, developing marketing plans, and managing social media campaigns. Skilled in data analysis, report writing, and project management. Experienced in using statistical software packages (SPSS) to analyze data and develop actionable insights for clients. Excellent communication skills with the ability to present complex information in a clear and concise manner.

Experience


Marketing Research Analyst at Nielsen, WIJun 2022 - Present

  • Led a team of 4 in conducting market research for a new product launch which resulted in an increase of sales by 25%.
  • Designed and implemented a marketing strategy that increased brand awareness by 15%.
  • Conducted customer surveys that revealed insights leading to the development of 3 new products.
  • Researched and wrote 5 reports on competitor analysis, consumer trends, and target markets.
  • Created 2 successful marketing campaigns resulting in an increase in web traffic by 10%.

Associate Marketing Research Analyst at , WIAug 2019 - May 2022

  • Conducted primary research through surveys and focus groups to understand customer attitudes and behaviors.
  • Analyzed secondary data sources, such as Nielsen ratings data, to identify trends in the marketplace.
  • Presented findings to internal clients, including marketing managers and product development teams.
  • Developed new methods for analyzing survey results that improved accuracy by 5%.
  • Wrote monthly reports on market trends for distribution to senior management.

Education


Bachelor of Science in Marketing Research at University of Wisconsin-MadisonSep 2015 - May 2019

Some skills I've learned are market analysis, research design, data collection and analysis, and interpretation of results.

Skills


  • Marketing
  • Research
  • Analysis
  • Data analysis
  • Marketing research
  • Statistical analysis