Marketing Data Analyst

Writing a great marketing data analyst resume is important because it is one of the first things a potential employer will see when they are considering you for a position. It is your opportunity to make a good first impression and sell yourself as the best candidate for the job.

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If you're looking for inspiration when it comes to drafting your own marketing data analyst resume, look no further than the samples below. These resumes will help you highlight your experience and qualifications in the most effective way possible, giving you the best chance of landing the marketing data analyst job you're after.

Resume samples

Yakini Sturkie

yakini.sturkie@gmail.com | (429) 833-6178 | Charlotte, NC

Summary


I am a marketing data analyst with over three years of experience. I have worked extensively with market research, customer segmentation, and statistical analysis. My skills include Excel, SPSS, and Tableau. I have also created numerous presentations to communicate my findings to clients and senior management. In addition, I have experience managing projects from start to finish.

Experience


Marketing Data Analyst at Google, NCApr 2022 - Present

  • Conducted analysis on customer data to identify spending patterns and trends which led to a 5% increase in company sales.
  • Utilized marketing data to create targeted campaigns which resulted in a 10% increase in click-through rates.
  • Implemented new tracking methods for online advertising that decreased cost-per-click by 15%.
  • Analyzed website traffic data to improve site design and user experience, resulting in a 20% decrease in bounce rate.
  • Wrote SQL queries to pull daily, weekly, and monthly reports on various aspects of marketing performance including reach, engagement, conversion rates, etc.
  • Presented findings and recommendations from marketing data analysis at team meetings.

Marketing Data Analyst II at Microsoft, NCJul 2019 - Mar 2022

  • Conducted analysis on customer data to identify trends and created reports to present findings to upper management.
  • Utilized SQL queries to extract relevant information from large databases for marketing campaigns.
  • Implemented new tracking methods that led to a 10% increase in conversion rates.
  • Developed targeted email lists that resulted in a 15% increase in open rates.
  • Created customized dashboards in Tableau for clients which allowed them to better understand their data and make more informed decisions.
  • Managed a team of 3 analysts and was responsible for training and mentoring.

Education


Bachelor of Science in Marketing at North Carolina State UniversitySep 2015 - May 2019

I have learned to identify customer needs and develop marketing strategies to target these needs.

Skills


  • SQL
  • Data analysis
  • Excel
  • Marketing research
  • Statistical analysis
  • Customer segmentation
  • Market trend analysis

Agustina Hippard

agustina.hippard@gmail.com | (614) 894-3408 | Honolulu, HI

Summary


A marketing data analyst with over three years of experience in the field. I have gained a strong understanding of how to collect and interpret data, as well as how to use it to create successful marketing campaigns. My skills include excellent communication and presentation abilities, which allow me to effectively convey complex information to those who need it most. In addition, I am highly proficient in Excel, SPSS, and Tableau; able to utilize these tools for both quantitative and qualitative analysis. With my strong analytical skillset and passion for marketing, I am confident that I can contribute significantly to any organization

Experience


Marketing Data Analyst at Google, IDMay 2022 - Present

  • Led a team of 4 in designing and conducting analysis on customer data to identify trends and target areas for marketing campaigns.
  • Analyzed customer purchase data to develop insights that increased online sales by 15%.
  • Utilized SQL, Excel, and Tableau to design dashboards tracking key performance indicators for the Marketing department; presented findings weekly to the Director of Marketing.
  • Collaborated with cross-functional teams (e.g. Sales, Finance) to ensure successful implementation of marketing initiatives.
  • Wrote proposals for new software platforms that would streamline marketing processes; company invested $250K in selected platform.
  • Authored a guide on “Best Practices for Conducting Analysis using Customer Data” which is used by analysts across the organization.

Marketing Data Analyst II at Microsoft, IDSep 2019 - Apr 2022

  • Successfully increased leads by 20% through innovative marketing campaigns.
  • Created and implemented a new customer segmentation strategy which led to a 5% increase in sales.
  • Managed a team of 4 analysts and successfully completed 3 projects within budget and on schedule.
  • Successfully ran an A/B test that resulted in a 10% increase in conversion rate.
  • Analyzed data from surveys and identified key areas for improvement leading to a 5% increase in customer satisfaction ratings.
  • Worked with cross-functional teams to develop new product features that generated $1M additional revenue.

Education


Bachelor of Science in Marketing at University of California, BerkeleySep 2015 - May 2019

I've learned how to identify consumer needs and design marketing strategies to target these needs.

Skills


  • SQL
  • Data Analysis
  • Marketing Strategy
  • Market Research
  • Project Management
  • Communications