Associate Brand Manager

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Resume samples

Annah Bahr

annah.bahr@gmail.com | (586) 381-8651 | Ridgeland, MS

Summary


I am an Associate Brand Manager with over 5 years of experience in the industry. I have worked extensively on developing and managing brand identity, marketing campaigns, social media strategies, and events. I am a strategic thinker with excellent project management skills. I have a proven track record in executing successful branding initiatives that achieve objectives and exceed expectations.

Experience


Associate Brand Manager at Walmart, MSApr 2022 - Present

  • Led the development and execution of integrated marketing campaigns that delivered x% increase in brand awareness and y% lift in purchase intent.
  • Developed go-to-market strategies resulting in xx% market share growth.
  • Ideated, developed, and executed creative content strategy across all channels that increased engagement by xx%.
  • Defined target audiences and oversaw creation of buyer personas which improved customer segmentation by xx%.
  • Managed a team of 4 direct reports responsible for social media, PR, events & promotions, developing their skillsets to drive business results.

Assistant Brand Manager at Target, MSJul 2017 - Mar 2022

  • Led a team of 4 to develop and execute an integrated marketing campaign that generated $2.5 million in sales.
  • Successfully launched 2 new products, resulting in 15% market share growth.
  • Created and executed a social media strategy that increased brand awareness by 25%.
  • Developed and managed a $1 million budget.

Education


Bachelor of Science in Marketing at Mississippi State UniversitySep 2013 - May 2017

I have learned how to manage a budget, how to create and present a marketing plan, and how to research and analyze customer needs.

Skills


  • Marketing
  • Branding
  • Advertising
  • Social Media Marketing
  • Market Research
  • Project Management

Corri Hinchberger

corri.hinchberger@gmail.com | (265) 820-5525 | 1450 S 336th St, Federal Way, WA 98003, USA

Summary


I am an Associate Brand Manager with over 4 years of experience. I have a proven track record in managing and executing successful marketing campaigns. I am a strategic thinker and can think outside the box to come up with creative solutions to problems. I have excellent communication skills and can easily build relationships with internal and external stakeholders.

Experience


Associate Brand Manager at Starbucks, WAJun 2022 - Present

  • Led the development and execution of marketing plans for assigned products which delivered XX% growth in unit sales and YY% growth in revenue.
  • Developed creative briefs and worked with agency partners to develop breakthrough advertising that increased brand awareness by XX points.
  • Planned, developed, and executed promotional programs (i.e. couponing, sweepstakes, etc.) resulting in an incremental lift of XY%.
  • Managed a $XX million dollar annual ad spend budget ensuring efficient use of resources while meeting all objectives/deliverables on time and within budget.
  • Conducted regular competitive analyses providing insights to help shape short-term business decisions as well as long-term strategies.

Assistant Brand Manager at Microsoft, WASep 2018 - Apr 2022

  • Led a team of 4 in executing a successful rebranding campaign that increased brand awareness by 20% and boosted sales by 15%.
  • Ideated and executed an influencer marketing strategy that reached over 2 million people across social media platforms.
  • Wrote, designed, and distributed monthly newsletters to subscribers which grew the list by 10% each month.
  • Planned and oversaw production for 3 photoshoots; managed talent, budget, scheduling, & logistics.
  • Negotiated with vendors to secure cost-effective print & digital advertising placements while maintaining desired ad quality standards.

Education


Bachelor of Science in Marketing at University of Washington, WAAug 2014 - May 2018

Some skills I've learned are: marketing research, marketing strategy, and consumer behavior.

Skills


  • Marketing
  • Branding
  • Advertising
  • Social Media Marketing
  • Event Planning
  • Project Management