20 Corporate Sales Manager Interview Questions (With Example Answers)
By ResumeCat Editorial Team
Published August 11, 2022
It's important to prepare for an interview in order to improve your chances of getting the job. Researching questions beforehand can help you give better answers during the interview. Most interviews will include questions about your personality, qualifications, experience and how well you would fit the job. In this article, we review examples of various corporate sales manager interview questions and sample answers to some of the most common questions.
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Common Corporate Sales Manager Interview Questions
- What does your ideal customer look like?
- How do you find new customers?
- What is your sales process?
- What are your close rates?
- How do you handle objections?
- What are your average deal sizes?
- What is your win rate?
- How do you measure success?
- What motivates you to sell?
- Why do customers buy from you?
- How do you differentiate yourself from the competition?
- What are your unique selling points?
- What does your sales pipeline look like?
- How do you forecast sales?
- How do you manage your time?
- How do you stay organized?
- What CRM do you use?
- What resources do you use to stay up-to-date on your industry/vertical/niche?
- How do you stay motivated when things get tough?
- What are some of the biggest challenges you've faced in sales?
What does your ideal customer look like?
The interviewer is trying to understand what type of customer the corporate sales manager is targeting. This is important because it helps the interviewer understand the manager's sales strategy and whether it is likely to be successful. By understanding the ideal customer, the interviewer can also understand what type of products or services the manager is selling and whether they are a good fit for the company.
Example: “My ideal customer is a large corporation that is looking for a new or improved sales management system. They are willing to invest in a system that will help them increase efficiency and optimize their sales processes. They are also open to working with a third-party provider to customize the system to their specific needs.”
How do you find new customers?
There are a few reasons why an interviewer might ask this question to a corporate sales manager. Firstly, it is important for a corporate sales manager to have a good understanding of the market and the various ways to reach potential customers. Secondly, this question allows the interviewer to gauge the sales manager's ability to think outside the box and come up with creative solutions to problems. Finally, this question also allows the interviewer to assess the sales manager's understanding of the sales process and their ability to generate new leads.
Example: “There are a few different ways that I find new customers. The first way is through networking. I make it a point to attend industry events and meet as many people as possible. I also stay in touch with my contacts and follow up with them regularly.
Another way I find new customers is through online research. I use various tools to identify potential leads and then reach out to them via email or social media.
Finally, I also rely on word-of-mouth recommendations. If I know someone who is looking for a product or service that I offer, I will put them in touch with one of my clients.”
What is your sales process?
The interviewer is trying to gauge the candidate's understanding of what it takes to successfully sell in a corporate setting. It is important to have a robust sales process in place in order to close deals and achieve quotas. The sales process typically includes steps such as prospecting, Qualifying, Needs Analysis, Solution Presentation, and Objection Handling. By understanding the candidate's sales process, the interviewer can get a better sense of how the candidate would approach selling in their organization.
Example: “My sales process typically begins with identifying and qualifying potential customers. I then reach out to those customers and attempt to build relationships. Once a relationship is established, I will begin working on a sales proposal. If the proposal is accepted, I will close the deal and provide post-sales support as needed.”
What are your close rates?
An interviewer might ask "What are your close rates?" to a corporate sales manager in order to gauge how successful the manager is at achieving sales goals. This question is important because it allows the interviewer to get a sense of the manager's sales skills and ability to meet targets. Additionally, the answer to this question can provide insight into the manager's motivation and drive.
Example: “My close rates vary depending on the type of product or service being sold, but typically fall in the range of 20-30%.”
How do you handle objections?
The interviewer is asking this question to gauge the candidate's ability to handle objections from customers. It is important for a Corporate Sales Manager to be able to handle objections in a calm and professional manner, as this can be a key factor in whether or not a sale is made.
Example: “There are a few different ways to handle objections, depending on the objection itself and the situation. In general, you want to address the objection head-on, rather than trying to avoid it or sidestep it. You also want to be sure to listen to the objection carefully and understand what the person is really saying.
Once you've identified the objection, you can then start to address it. Often, simply acknowledging the objection can be enough to diffuse it. For example, if someone objects to your price, you might say something like, "I understand that our price is higher than some of the other options out there. Let me tell you a little bit about why we're worth that investment."
If the objection is more complex, you might need to provide more information or explanation. For example, if someone objects to your product because they don't understand how it works, you would need to provide more information about how it works and why it's beneficial.
In some cases, an objection may not be able to be fully addressed. In those situations, you can try to offer a compromise or an alternative solution. For example, if someone objects to your price but they're interested in your product, you might offer a discount or payment”
What are your average deal sizes?
The interviewer is trying to assess whether the candidate is a good fit for the position. This question is important because it helps the interviewer understand the candidate's experience and whether they are likely to be successful in the role.
Example: “My average deal size is usually around $50,000. However, I have closed deals as small as $5,000 and as large as $1 million.”
What is your win rate?
The interviewer is asking the corporate sales manager for their win rate to gauge their success in sales. This is important because it helps the interviewer understand how effective the sales manager is at their job and whether or not they would be a good fit for the company.
Example: “My win rate is the percentage of sales opportunities that I successfully convert into closed deals. In other words, it's the ratio of deals won to total deals attempted. To calculate my win rate, I simply divide the number of deals won by the number of deals attempted.”
How do you measure success?
There are a few reasons why an interviewer might ask "How do you measure success?" to a corporate sales manager. First, they want to know how the manager defines and sets goals for their team. Second, they want to know how the manager assesses whether or not their team is meeting those goals. Finally, they want to know what metric the manager uses to evaluate their team's success.
The interviewer is asking this question to get a better understanding of the manager's philosophy on goal setting and success. It is important for the interviewer to know this because it will give them insight into how the manager runs their team and how they make decisions. Additionally, this question will help the interviewer determine if the manager is a good fit for the company.
Example: “There are a few ways to measure success as a corporate sales manager. One way is to look at the total revenue generated by the sales team. Another way is to look at the number of new accounts opened by the sales team. Additionally, you can also look at the retention rate of existing accounts and the win rate on proposals put forth by the sales team.”
What motivates you to sell?
There are a few reasons why an interviewer might ask this question to a corporate sales manager. First, they want to know what drives the sales manager and whether or not they are likely to be motivated to sell in the company's best interest. Second, they want to know what motivates the sales manager to stay focused and driven during tough times or when sales are slow. Finally, the interviewer wants to know if the sales manager is driven by money, recognition, or something else entirely. All of these factors are important to consider when hiring a corporate sales manager.
Example: “The challenge of selling motivates me the most. I love finding new ways to reach potential customers and then convincing them to buy what I'm selling. It's a fun process for me and I'm always looking for new ways to improve my skills.”
Why do customers buy from you?
Some potential reasons an interviewer might ask "Why do customers buy from you?" to a corporate sales manager include:
-To gauge the manager's understanding of their own products/services and how they benefit customers
-To see if the manager is able to articulate the value proposition of their products/services
-To better understand the manager's sales strategies and methods
-To assess the manager's ability to think on their feet and come up with a convincing answer on the spot
It is important for the interviewer to ask this question because it can give them insights into the manager's level of product knowledge, salesmanship, and strategic thinking.
Example: “There are many reasons why customers buy from us. Some of the main reasons include our high-quality products, our excellent customer service, and our competitive prices. We also offer a wide range of products, so customers can find everything they need in one place. In addition, we regularly run promotions and offer discounts, which makes our products even more affordable.”
How do you differentiate yourself from the competition?
In order to sell a product or service, it is important to be able to differentiate it from the competition. This question allows the interviewer to gauge the Corporate Sales Manager's ability to do just that. It is important for the interviewer to know that the candidate is able to clearly communicate why their product or service is better than the competition's.
Example: “There are a few ways that I differentiate myself from the competition. First, I make sure that I really understand the needs of my clients and what they are looking for in a product or service. I take the time to get to know them and their business, so that I can offer them solutions that are tailored to their specific needs. Second, I always aim to provide the highest level of customer service possible. I want my clients to feel like they are my top priority, and I am always available to answer their questions or address their concerns. Finally, I am always honest and transparent with my clients. I believe that building trust is essential to maintaining long-term relationships, so I make sure that my clients always know where they stand with me.”
What are your unique selling points?
The interviewer is likely asking this question to gauge what the Corporate Sales Manager's unique skills and qualifications are that make them the best candidate for the job. It is important for the interviewer to know this so they can better understand how the Corporate Sales Manager can contribute to the company and what they can bring to the table that other candidates cannot.
Example: “My unique selling points are my ability to connect with people and my passion for sales. I have a proven track record of success in sales, and I believe that my skills and abilities can help any company achieve its goals. I am a motivated self-starter who is always looking for new opportunities to learn and grow. I am also a team player who is willing to do whatever it takes to help my team succeed.”
What does your sales pipeline look like?
The interviewer is trying to gauge the sales manager's experience and success in meeting sales goals. The sales pipeline is important because it shows how many potential customers are in each stage of the sales process, from initial contact to closing the deal. This information helps the sales manager to prioritize prospects and know where to focus their efforts.
Example: “My sales pipeline typically consists of a mix of inbound and outbound leads. For inbound leads, I generate new leads through online marketing campaigns, webinars, and other digital channels. For outbound leads, I proactively reach out to potential customers through email, LinkedIn, and other online platforms. Once I have generated a lead, I then work on nurturing them through the sales process until they are ready to buy.”
How do you forecast sales?
The interviewer is asking how the candidate plans to generate sales and grow the company's revenue. This is an important question because it shows whether the candidate has a strategic vision for the sales team and how they will execute it. The answer will also give the interviewer insight into the candidate's sales management style.
Example: “Sales forecasting is the process of estimating future sales. Companies use sales forecasts to make decisions about production, inventory, and staffing levels. Sales forecasting is also used to develop marketing plans and track actual performance against targets.
There are a number of different methods that can be used to forecast sales, including trend analysis, regression analysis, and market research. The choice of method will depend on factors such as the data available, the nature of the product or service, and the time frame being considered.
Trend analysis is a common approach to sales forecasting. This involves looking at past sales data to identify any patterns or trends that can be used to predict future sales. This data can be plotted on a graph to visually identify any trends.
Regression analysis is another statistical approach that can be used to forecast sales. This involves using historical data to develop a mathematical model that describes the relationship between different variables (such as price and demand). This model can then be used to predict future sales based on changes in these variables.
Market research is another useful tool for sales forecasting. This involves collecting information from customers, suppliers, and other stakeholders about their expectations for future demand. This information can then be used to develop a forecast of future sales.”
How do you manage your time?
There are a few reasons why an interviewer might ask "How do you manage your time?" to a corporate sales manager. First, time management is a key skill for any sales manager. A good sales manager needs to be able to prioritize their time and focus on the tasks that will have the biggest impact. Second, effective time management can help a sales manager increase their sales. By being able to prioritize their time and focus on the most important tasks, a sales manager can make more sales and increase their commissions. Finally, good time management can help a sales manager reduce their stress levels. By being able to focus on the most important tasks and prioritize their time, a sales manager can reduce their stress levels and be more productive.
Example: “I am very mindful of how I spend my time and I have a few key strategies that help me stay on track. First, I make sure to keep a detailed calendar of all my commitments and deadlines. This helps me to see at a glance what needs to be done and when. I also set aside specific times each day for tasks that need to be completed, such as prospecting or following up with clients. I find that this helps me to stay focused and avoid getting sidetracked. Finally, I make sure to take breaks throughout the day to avoid burnout. This includes taking time for myself to relax and recharge, as well as staying active and getting regular exercise.”
How do you stay organized?
There are a few reasons why an interviewer might ask "How do you stay organized?" to a corporate sales manager. First, it is important for a corporate sales manager to be organized in order to keep track of sales goals, targets, and deadlines. Additionally, being organized can help a corporate sales manager to prioritize their time and tasks, which is essential in a fast-paced and high-pressure sales environment. Finally, being organized can show that a corporate sales manager is efficient and capable of handle a large volume of work. Ultimately, it is important for a corporate sales manager to be organized in order to be successful in their role.
Example: “There are a few key things that I do to stay organized as a corporate sales manager. First, I make sure to keep a close eye on my calendar and schedule. I block out time for specific tasks and make sure to stick to those deadlines. Secondly, I stay in constant communication with my team and my clients. This way, everyone is always on the same page and I can keep track of what needs to be done. Lastly, I make sure to document everything. Whether it’s taking notes during meetings or keeping track of sales numbers, having this information readily available helps me stay organized and on top of things.”
What CRM do you use?
There are many reasons why an interviewer might ask a corporate sales manager about the CRM they use. It could be to gauge the sales manager's level of experience with CRM software, to get a sense of their organizational skills, or to see if they are familiar with the interviewer's company's CRM software. Additionally, the interviewer may be interested in how the sales manager uses CRM to track and manage customer relationships, as this can be a key metric in evaluating sales performance.
Example: “I use Salesforce CRM. It's a great tool for managing customer relationships and tracking sales data. It helps me keep track of my customers' contact information, interactions, and purchase history. It also allows me to create custom reports and dashboards to help me track my sales performance.”
What resources do you use to stay up-to-date on your industry/vertical/niche?
There are a few reasons why an interviewer might ask this question to a corporate sales manager. First, it shows that the interviewer is interested in how the manager keeps up with industry trends. This is important because it shows that the interviewer is looking for someone who is proactive and takes initiative to stay informed about their industry. Additionally, this question allows the interviewer to gauge the manager's understanding of the sales process and their ability to adapt to change. Finally, this question gives the interviewer insight into the manager's networking and research habits.
Example: “There are a few different ways that I stay up-to-date on my industry/vertical/niche. First, I make it a point to read industry-specific news sources on a daily basis. This helps me to keep abreast of any changes or developments that might be taking place. Additionally, I also attend industry-specific conferences and events on a regular basis. This allows me to network with other professionals in my field and learn about new trends and developments firsthand. Finally, I also make it a point to stay active on relevant online forums and social media groups. This helps me to stay up-to-date on the latest discussions and debates taking place within my industry/vertical/niche.”
How do you stay motivated when things get tough?
An interviewer would ask "How do you stay motivated when things get tough?" to a corporate sales manager because it is important for a corporate sales manager to be able to stay motivated when things are tough in order to be successful.
Example: “When things get tough, I stay motivated by thinking about my long-term goals and remembering why I'm doing this in the first place. I also stay positive and remind myself that every challenge is an opportunity to learn and grow. Additionally, I stay connected to my support system and lean on them for encouragement and inspiration.”
What are some of the biggest challenges you've faced in sales?
The interviewer is trying to gauge the applicant's ability to deal with difficult situations. This is important because the corporate sales manager position can be very challenging and stressful. The applicant's ability to handle adversity will be a key factor in determining whether or not they are successful in the role.
Example: “The biggest challenges I've faced in sales are:
1. Dealing with rejection - As a salesperson, you will be dealing with a lot of rejection. It's important to be able to take rejection in stride and not let it get to you.
2. Making cold calls - Cold calling can be tough, especially if you're not used to it. It's important to be persistent and not give up too easily.
3. Closing the deal - Once you've found a potential customer, it's important to be able to close the deal and get them to commit to buying what you're selling. This can sometimes be the most challenging part of the sale.”