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12 Sales Skills: Definition and Examples

Sales skills are the abilities and knowledge needed to be successful in sales. There are 12 essential sales skills that every salesperson should master. These skills include prospecting, building relationships, communicating effectively, handling objections, and closing deals.

Sales Resume Example
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Sales Skills


Sales is all about communication. You need to be able to communicate effectively with potential customers in order to sell them your product or service. This means being able to explain your offering clearly and concisely, and being able to answer any questions that the customer may have. Good communication skills are essential for any successful salesperson.


Persuasion is the ability to convince someone to do something that they wouldn't otherwise do. In sales, persuasion is used to convince potential customers to buy a product or service. This skill is important because it can be the difference between making a sale and losing a customer.


Negotiation is a skill that you need in order to be successful in sales. It is the process of coming to an agreement between two parties, and involves communication, persuasion, and problem-solving. Without negotiation skills, it would be difficult to close deals and get the best possible terms for your product or service.


The ability to close a sale is the most important skill for salespeople. Without it, they would not be able to make a living. Closing a sale requires the ability to overcome objections, build rapport, and create a sense of urgency.


Prospecting is the process of identifying and qualifying potential customers for your product or service. It is a critical skill for salespeople, because without it they would have no one to sell to.

Prospecting requires salespeople to be proactive, organized, and persistent. They must be able to identify potential customers, reach out to them, and then qualify them to ensure they are a good fit for what they are selling.

Salespeople need prospecting skills to be successful in their jobs. Without these skills, they would not be able to find potential customers or generate new leads.

Cold Calling

Cold calling is the process of contacting potential customers or clients who have not previously expressed an interest in your product or service. It can be an effective way to generate new leads and grow your business.

Time Management

Time management is a skill that salespeople need in order to be successful. It is important to be able to manage one's time in order to prioritize tasks, meet deadlines, and avoid burnout.


The ability to organize is important for salespeople because they need to be able to keep track of their prospects, clients, and leads. They also need to be able to prioritize and manage their time efficiently in order to make the most of every opportunity.


The ability to prioritize is critical for salespeople, because they often have a lot of tasks competing for their attention. By being able to prioritize, they can ensure that they are working on the most important tasks first and not wasting time on less important tasks.


The ability to multitask is an important skill for salespeople because they often have to juggle multiple tasks and responsibilities at the same time. This includes talking to customers, preparing presentations, researching products, and more. Being able to multitask effectively can help salespeople be more productive and efficient in their work.


The ability to adapt to changing circumstances is a key skill for salespeople. The ability to adjust your approach based on the customer, the product, and the situation can be the difference between making a sale and losing out to a competitor.

Stress management

Sales is a high-pressure job that can be very stressful. Stress management skills are essential for salespeople in order to help them cope with the demands of the job and stay focused and motivated. Stress management skills can help salespeople to better handle rejection, manage their time, and stay organized.

How to improve sales skills

Sales skills are critical for anyone in business. They are the key to success in any industry, and improving them can be the difference between success and failure. Here are a few tips on how to improve your sales skills:

1. Take a course or attend a seminar.

There are many resources available to help you improve your sales skills. There are online courses, in-person seminars, and even bootcamps dedicated to teaching people how to sell. Attending one of these can give you the structure and guidance you need to improve your skills.

2. Practice, practice, practice.

The best way to improve your sales skills is to practice them as often as possible. Make every customer interaction an opportunity to sell, and don’t be afraid to ask for the sale. The more you practice, the better you’ll become at it.

3. Study successful salespeople.

Another great way to improve your sales skills is to study successful salespeople. See how they interact with customers, what they say, and what they do differently than everyone else. You can learn a lot by observing others who are good at selling.

4. Be positive and enthusiastic.

One of the most important things in selling is being positive and enthusiastic about what you’re selling. If you believe in what you’re offering, it will be easier to convince others to buy it as well. Always stay positive and upbeat when selling, no matter what the situation is.

5. Be prepared for objections.

Objections are a normal part of selling, so you should be prepared for them ahead of time. Anticipate what objections customers might have and have responses ready so you can keep the sale moving forward despite them.

6. Know your product inside and out.

How to highlight sales skills

To highlight your skills as a Sales, you should focus on your ability to close deals and increase revenue. You should also highlight your ability to build relationships with customers and maintain a high level of customer satisfaction. Additionally, you should emphasize your ability to negotiate favorable terms for your company and effectively manage a sales team.

On a resume

To highlight your skills as a Sales on a resume, you should list your experience in sales, including your achievements. You should also list any relevant coursework or training you have completed. If you have any relevant certifications, you should list them as well. Finally, you should list any relevant skills you have that would make you a good salesperson, such as communication and negotiation skills.

In a cover letter

In your cover letter, be sure to highlight your skills as a salesperson. Mention your experience in sales, and highlight any successes you have had in achieving sales goals. If you have any relevant industry-specific training or certifications, be sure to mention those as well. Ultimately, you want to demonstrate to the hiring manager that you have the skills and experience necessary to be successful in a sales role.

During an interview

In order to highlight your skills as a Sales during an interview, you should be prepared to discuss your experience in sales, your ability to close deals, and your knowledge of the product or service that you are selling. You should also be prepared to discuss your ability to work with clients, build relationships, and negotiate terms.

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