Top 12 Event Manager Skills to Put on Your Resume
In the dynamic field of event management, showcasing a robust set of skills on your resume can set you apart as a top candidate. This refreshed guide breaks down the top 12 skills every event manager should highlight—tools, tactics, and the why behind them—so you can orchestrate smooth, unforgettable events with less chaos and more clarity.
Event Manager Skills
1. Eventbrite
Eventbrite is an online platform that gives event managers the tools to create events, promote them, handle registrations, and sell tickets while tracking attendees in one place.
Why It's Important
It centralizes registrations, ticketing, and promotion, reducing manual work and giving attendees a smooth experience from discovery to check-in.
How to Improve Eventbrite Skills
Level up your Eventbrite game with these practical moves:
Automate Communications: Connect Eventbrite with email and CRM tools through integrations to trigger confirmations, reminders, and feedback collection automatically.
Deepen Analytics: Track traffic sources and conversions with analytics tools so you can double down on what actually sells tickets.
Custom Branding: Fully brand your event pages—colors, imagery, tone—so the experience feels cohesive and trustworthy.
Social Sharing: Enable social sharing and add UTM-tagged links to see which channels move the needle.
Mobile Organizer App: Use the Organizer app for real-time check-ins, scanning, and on-the-go adjustments.
Do this well and you’ll see cleaner ops, fewer bottlenecks, and happier attendees.
How to Display Eventbrite Skills on Your Resume
2. Cvent
Cvent is a cloud-based platform for planning, managing, and executing events, with tools for registration, venue sourcing, marketing, onsite solutions, and post-event analytics.
Why It's Important
It stitches together the full event lifecycle—planning through reporting—so teams can move faster, align better, and make decisions backed by data.
How to Improve Cvent Skills
Make Cvent work harder for you:
Integrate Systems: Connect Cvent with your CRM and marketing automation to keep attendee data clean and synchronized.
Use Reporting Relentlessly: Build dashboards for registration velocity, no-show rates, session popularity, and revenue so you can pivot in real time.
Customize Registration: Tailor forms, logic, and branding to match audience segments and reduce friction.
Lean on Mobile Apps: Deploy event apps for schedules, maps, networking, live polling, and push notifications to boost engagement.
Automate Comms: Set pre-, during-, and post-event email streams that personalize content and timing.
Keep Learning: Explore new Cvent features and best practices regularly; the platform evolves quickly.
How to Display Cvent Skills on Your Resume
3. Trello
Trello is a visual project management tool using boards, lists, and cards to organize tasks, timelines, and collaboration—perfect for fast-moving event workflows.
Why It's Important
It’s simple, flexible, and highly transparent, making it easier to coordinate vendors, volunteers, and internal teams without drowning in email.
How to Improve Trello Skills
Turn Trello into your event command center:
Template Boards: Create repeatable templates for event types—pre-event, day-of, post-event—to save time and keep consistency.
Butler Automation: Automate card moves, due date reminders, and checklist creation so routine tasks run on rails.
Power-Ups: Add Calendar, Custom Fields, and cloud storage integrations for scheduling, data structure, and file access.
Clear Collaboration: Invite partners to specific boards or cards, assign owners, set due dates, and keep conversations tied to work.
Attachments and References: Centralize contracts, proposals, layouts, and run sheets right on the card where work happens.
How to Display Trello Skills on Your Resume
4. Slack
Slack is a messaging platform built for organized, real-time collaboration across channels, threads, and integrated tools.
Why It's Important
Events move fast. Slack keeps conversations searchable, decisions visible, and teams aligned—no more chasing updates across inboxes.
How to Improve Slack Skills
Make Slack your event nerve center:
Smart Channels: Create focused channels for logistics, speakers, sponsors, marketing, and command, plus a private incident channel for quick triage.
Workflow Builder: Automate reminders for deadlines, send day-of checklists, and route forms to the right owners.
Integrations: Connect calendars, task tools, file storage, ticketing, and registration apps for real-time updates.
Slack Connect: Collaborate with vendors and partners securely without forcing everyone into your internal workspace.
File Hygiene: Pin key docs, use naming conventions, and keep channel topics up to date to reduce scramble time.
How to Display Slack Skills on Your Resume
5. Zoom
Zoom is a video platform for virtual meetings, webinars, and hybrid events, with tools for interaction, security, and post-event content.
Why It's Important
Reliable streaming, easy access for attendees, and solid engagement tools make it a staple for virtual and hybrid experiences.
How to Improve Zoom Skills
Polish the experience and reduce hiccups:
Use Zoom Events/Webinars: Centralize registration, sessions, and analytics for multi-track or higher-scale programs.
Upgrade A/V: Encourage speakers to use quality mics, cameras, and lighting. Test bandwidth and backups in advance.
Engagement Features: Run polls, Q&A, reactions, and breakout rooms to keep energy high and feedback flowing.
Security: Require passwords, enable waiting rooms, and control screen sharing and participant permissions.
Practice Sessions: Schedule rehearsals with moderators and speakers to smooth transitions and timing.
Professional Setup: Consistent branding, lower-thirds, virtual backgrounds, and quiet environments elevate the feel.
Post-Event Assets: Record sessions, enable transcripts, and share highlights or on-demand libraries to extend reach.
How to Display Zoom Skills on Your Resume
6. Asana
Asana is a project management platform that helps teams plan, assign, and track work across timelines, boards, and lists.
Why It's Important
Complex events demand clarity—owners, deadlines, dependencies. Asana makes that visible, flexible, and trackable.
How to Improve Asana Skills
Shape Asana around your event cadence:
Calendar Sync: Connect tasks and milestones to your calendar for real-time visibility across teams.
Reusable Templates: Build event templates (venue, AV, catering, speakers, marketing) so recurring work starts at 60% done.
Custom Fields: Add budgets, vendor status, risk level, and approval fields to standardize tracking.
Forms for Intake: Use forms to collect speaker info, vendor specs, and session details directly into the right project.
Rules and Automation: Auto-assign, set due dates, and move tasks as statuses change to keep momentum.
Guest Access: Invite external partners as guests to collaborate without overexposing internal projects.
How to Display Asana Skills on Your Resume
7. Salesforce
Salesforce is a CRM platform used to manage attendee data, registrations, communications, and post-event follow-up, all tied to marketing and sales outcomes.
Why It's Important
It consolidates data, enables personalization, and powers reporting that links events to pipeline and revenue.
How to Improve Salesforce Skills
Build a reliable event data backbone:
Design Clear Data Models: Customize objects and fields for events, sessions, attendees, and touchpoints so reporting is effortless later.
Automate with Flow: Use Salesforce Flow (preferred over legacy Process Builder) for confirmations, reminders, lead routing, and post-event surveys.
Reports and Dashboards: Create views for registrations by source, attendance conversion, NPS, influenced opportunities, and ROI.
Integrations: Sync registration platforms and onsite tools so every scan and session check-in lands in Salesforce.
Marketing Cloud or Pardot: Personalize outreach based on behavior—sessions attended, interests, lifecycle stage—for stronger engagement.
How to Display Salesforce Skills on Your Resume
8. Hootsuite
Hootsuite is a social media management platform for scheduling, monitoring, collaborating, and analyzing content across multiple channels.
Why It's Important
Events live or die by awareness. Centralized scheduling and analytics help keep promotion consistent and measurable.
How to Improve Hootsuite Skills
Tighten your social engine:
Campaign Calendars: Plan countdowns, speaker spotlights, and last-call pushes with a clear cross-channel map.
Targeting and Timing: Tailor content by platform, audience, and time zone to match attention patterns.
UTM Discipline: Tag links consistently to see which posts and platforms drive registrations.
Collaboration Workflows: Use approvals, assignments, and asset libraries to keep messaging sharp and on-brand.
Listen and Engage: Monitor mentions, hashtags, and competitors; respond quickly to questions and amplify user-generated content.
How to Display Hootsuite Skills on Your Resume
9. Canva
Canva is a design tool for creating graphics, decks, signage, social posts, and print materials—without needing deep design chops.
Why It's Important
Strong visuals drive sign-ups and clarify information. Canva lets teams move quickly while staying on brand.
How to Improve Canva Skills
Speed up and sharpen your creative:
Template Libraries: Build reusable templates for invites, agendas, booth signage, wayfinding, and social formats.
Brand Kit: Lock in fonts, palettes, logos, and design rules to ensure consistency across every asset.
Team Collaboration: Comment, version, and share in one place to end the email ping-pong.
Embedded CTAs: Add clear calls to action and QR codes that point to registration or session pages.
Export Right: Use the correct file types, sizes, and color profiles for web, print, and large-format displays.
How to Display Canva Skills on Your Resume
10. Mailchimp
Mailchimp is a marketing platform for creating, sending, and tracking email campaigns and automated journeys.
Why It's Important
Well-timed, segmented communication boosts registrations, reduces drop-off, and keeps attendees informed without spamming them.
How to Improve Mailchimp Skills
Turn your inbox strategy into a machine:
Segmentation: Build audiences by interest, location, lifecycle stage, and past attendance for laser-focused messaging.
Customer Journeys: Automate pre-event nurture, reminder sequences, day-of updates, and post-event follow-ups.
Design for Mobile: Use clean layouts, short copy, strong CTAs, and accessible typography.
A/B Testing: Test subject lines, send times, and CTAs; roll out winners to the rest of the list.
Data Sync: Integrate with your registration system or CRM so lists stay accurate and behavior-driven triggers fire.
Measure What Matters: Track open rate, CTR, conversion to registration, and downstream revenue influence.
How to Display Mailchimp Skills on Your Resume
11. WordPress
WordPress is an open-source CMS used to build and manage event websites with themes, plugins, and custom functionality.
Why It's Important
It’s flexible, scalable, and friendly for non-technical teams—great for landing pages, agendas, speaker bios, and registration flows.
How to Improve WordPress Skills
Make your site fast, secure, and conversion-focused:
Performance: Use caching (e.g., W3 Total Cache), compress images (e.g., Smush), and lazy-load media to speed things up.
SEO: Configure an SEO plugin (e.g., Yoast SEO), write clear meta data, and structure content for rich results.
Responsive Design: Choose modern, mobile-friendly themes (e.g., Astra, OceanWP) and test across devices.
Security: Add a security plugin (e.g., Wordfence), enforce strong passwords, and keep core, themes, and plugins updated.
Event Plugins: Use tools like The Events Calendar or Event Espresso for schedules, tickets, and attendee management.
Social Sharing: Add share buttons and Open Graph tags to improve visibility.
Backups: Schedule regular backups (e.g., UpdraftPlus) and test restores.
Accessibility: Follow WCAG guidance and use helpers (e.g., WP Accessibility) to ensure everyone can attend.
How to Display WordPress Skills on Your Resume
12. Google Analytics (GA4)
Google Analytics 4 tracks website and app activity to show how visitors discover, explore, and convert—vital for understanding event marketing performance.
Why It's Important
It reveals which channels drive registrations, how users move through pages, and where friction kills momentum. Decisions stop being guesses.
How to Improve Google Analytics Skills
Modernize your measurement for GA4:
Define Conversions: Mark key actions as conversions—registration completions, add-to-calendar clicks, sponsor page views.
Event Tracking: Implement meaningful events for buttons, forms, video plays, downloads, and QR interactions.
UTM Strategy: Use consistent UTMs across email, social, ads, partners, and affiliates to attribute accurately.
Audiences and Segments: Compare registrants vs. non-registrants, first-time vs. returning visitors, and organic vs. paid traffic.
User Journeys: Analyze funnels from landing to confirmation; fix leaks where drop-offs spike.
Explorations: Build custom explorations for pathing, cohorts, and attribution to uncover hidden patterns.
Real-Time Monitoring: Watch live activity during launch windows and day-of traffic surges to react quickly.
Post-Event Insights: Blend GA4 with survey results to refine messaging, content, and next-event targeting.
How to Display Google Analytics Skills on Your Resume
