Top 12 Digital Marketing Strategist Skills to Put on Your Resume

In today's rapidly evolving digital landscape, having a well-crafted resume showcasing your digital marketing strategist skills is crucial for standing out to potential employers. Highlighting a diverse set of competencies that align with industry demands can significantly enhance your job application, demonstrating your ability to drive successful marketing campaigns in a digital-first world.

Digital Marketing Strategist Skills

1. SEO
2. SEM
3. Google Analytics
4. Facebook Ads
5. Instagram Marketing
6. LinkedIn Advertising
7. Twitter Analytics
8. Mailchimp
9. HubSpot
10. WordPress
11. Adobe Creative Suite
12. Hootsuite

1. SEO

SEO, or Search Engine Optimization, is the process of optimizing website content and structure to increase visibility and rank higher in search engine results, aiming to drive organic traffic and improve online presence.

Why It's Important

SEO is crucial for a Digital Marketing Strategist because it enhances website visibility, increases organic traffic, and improves user experience, directly contributing to higher conversion rates and competitive advantage in the digital landscape.

How to Improve SEO Skills

To enhance SEO effectively as a Digital Marketing Strategist:

1. Keyword Research: Identify relevant, high-volume keywords using tools like Google Keyword Planner.

2. Quality Content: Create engaging, original content around your keywords. Ensure it provides value to your audience.

3. On-Page SEO: Optimize website elements such as title tags, meta descriptions, and headings. Use Moz’s guide for best practices.

4. Mobile Optimization: Ensure your site is mobile-friendly with Google’s Mobile-Friendly Test.

5. Page Speed: Improve loading times using tools like Google PageSpeed Insights.

6. Backlinks: Acquire high-quality backlinks through guest blogging and partnerships. Monitor your profile with Ahrefs.

7. Social Media: Increase visibility and indirect influence on SEO through active social media engagement.

8. Analytics: Regularly analyze performance with Google Analytics and adjust strategies accordingly.

9. Local SEO: For local businesses, optimize your Google My Business listing and gather local reviews.

10. User Experience (UX): Enhance site navigation and UX to reduce bounce rates and encourage longer visits.

Focus on these strategies to improve your site’s SEO effectively.

How to Display SEO Skills on Your Resume

2. SEM

SEM (Search Engine Marketing) is a digital marketing strategy aimed at increasing a website's visibility in search engine results pages (SERPs) through paid advertising and optimization techniques.

Why It's Important

SEM (Search Engine Marketing) is crucial for a Digital Marketing Strategist because it enables immediate visibility in search engine results, drives targeted traffic, enhances brand awareness, and offers measurable ROI, making it an essential tool for effective online marketing strategies.

How to Improve SEM Skills

Improving Search Engine Marketing (SEM) involves optimizing both your paid search campaigns and the quality of your landing pages. Here are concise strategies:

1. Keyword Research: Identify high-intent keywords using tools like Google Keyword Planner. Focus on long-tail keywords for better targeting and lower costs.

2. Ad Copy Optimization: Write compelling ad copy that highlights unique selling points. Utilize A/B testing to find the most effective messages.

3. Landing Page Relevance: Ensure your landing pages are highly relevant to your ads. Use clear call-to-action (CTA) buttons. Tools like Unbounce can help design and test landing pages.

4. Quality Score Improvement: Increase your Google Ads Quality Score by optimizing your ad relevance, landing page experience, and click-through-rate (CTR). Higher scores reduce cost-per-click (CPC) and improve ad positioning.

5. Bid Strategy Adjustment: Use automated bid strategies like Enhanced CPC or Target CPA. Google's guide on bid strategies can help choose the right one for your goals.

6. Use of Ad Extensions: Implement ad extensions (e.g., site links, callouts) to enhance your ads with additional information, which can improve CTR. Here's a guide from Google.

7. Negative Keywords: Regularly update your negative keyword list to exclude irrelevant search terms. This increases ad efficiency and reduces wasted spend.

8. Audience Targeting: Refine your audience targeting by demographics, interests, or behaviors using insights from Google Analytics.

9. Competitor Analysis: Analyze competitors’ SEM strategies with tools like SEMrush to identify gaps and opportunities in your campaigns.

10. Continuous Optimization: Regularly review performance metrics and adjust your strategies accordingly. Continuous testing and optimization are key to SEM success.

By implementing these strategies and continuously monitoring and adjusting your campaigns, you can significantly improve your SEM performance.

How to Display SEM Skills on Your Resume

3. Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, helping digital marketing strategists understand user behavior, measure marketing performance, and make data-informed decisions to optimize online strategies.

Why It's Important

Google Analytics is crucial for a Digital Marketing Strategist because it provides comprehensive insights into website traffic, user behavior, and conversion metrics, enabling data-driven decisions to optimize marketing strategies and improve ROI.

How to Improve Google Analytics Skills

To improve Google Analytics efficiency for a Digital Marketing Strategist, focus on the following steps:

1. Set Clear Goals: Define specific, measurable goals in Google Analytics to track conversions and key performance indicators (KPIs). Setting Goals in Google Analytics.

2. Use Segmentation: Segment your data to analyze specific groups of users, traffic sources, and behaviors. This helps in tailoring strategies for better targeting. About Segmentation.

3. Implement Event Tracking: Track interactions on your website that aren’t recorded by default in Google Analytics, like downloads, video views, and button clicks. Event Tracking Guide.

4. Custom Dashboards and Reports: Create custom dashboards and reports that focus on the metrics and data most relevant to your goals. This simplifies analysis and decision-making. Custom Dashboards.

5. Link Google Analytics with Other Tools: Link Google Analytics with Google Ads, Search Console, and other marketing tools for a comprehensive view of your digital marketing performance. Linking GA with Google Ads.

6. Leverage Google Analytics 4: If you haven't already, start using Google Analytics 4 for its predictive analytics, more detailed user tracking, and improved integration with Google's advertising platforms. Getting Started with GA4.

7. Regular Audit and Clean Data: Regularly audit your Google Analytics setup and clean your data to ensure accuracy. Remove spam traffic and ensure filters are correctly applied. Google Analytics Audit Guide.

8. Educational Resources: Continuously educate yourself on new features and best practices through the official Google Analytics Academy and other reputable digital marketing resources. Google Analytics Academy.

By implementing these strategies, a Digital Marketing Strategist can significantly enhance the effectiveness of their Google Analytics setup, leading to more informed decisions and strategies.

How to Display Google Analytics Skills on Your Resume

4. Facebook Ads

Facebook Ads is a powerful advertising platform that allows digital marketing strategists to create targeted ads, reach specific audiences based on demographics, interests, and behaviors, and analyze ad performance to optimize digital marketing campaigns on Facebook and its associated networks.

Why It's Important

Facebook Ads is important for a Digital Marketing Strategist because it offers precise targeting options, vast user base access, and extensive analytics, enabling highly effective and measurable campaigns to reach and engage specific audiences efficiently.

How to Improve Facebook Ads Skills

Improving Facebook Ads involves several strategic actions aimed at enhancing ad performance and achieving better ROI. Here's a concise guide tailored for a Digital Marketing Strategist:

1. Define Clear Objectives: Begin with a clear understanding of your campaign goals. Facebook offers objectives like brand awareness, lead generation, and conversions. Facebook Ad Objectives

2. Target Audience Precisely: Utilize Facebook's detailed targeting options to reach your ideal audience. Combine demographics, interests, and behavior for precision. Audience Targeting Options

3. Compelling Ad Creative: Invest in high-quality visuals and concise messaging. Test various formats (video, carousel, single image) to see what resonates best with your audience. Ad Creative Best Practices

4. Optimize Landing Pages: Ensure your landing pages are relevant, mobile-friendly, and optimized for conversion. A cohesive user experience from ad to landing page increases conversion rates. Landing Page Best Practices

5. Use A/B Testing: Regularly test different elements of your ads (like images, headlines, call-to-action) to understand what works best. Facebook's A/B testing tool can help identify high-performing combinations. A/B Testing on Facebook

6. Leverage Facebook Pixel: Implement the Facebook Pixel on your website to track conversions, optimize ads, and build targeted audiences for future ads. Facebook Pixel

7. Analyze and Optimize: Regularly review your ad performance metrics within Ads Manager. Use insights to tweak your targeting, creative, and budget allocation for ongoing improvement. Ads Manager

8. Stay Updated: Facebook's ad platform evolves rapidly. Stay informed on the latest features, ad types, and best practices through the Facebook for Business News.

Implementing these strategies will help improve your Facebook Ads performance, driving better outcomes for your campaigns.

How to Display Facebook Ads Skills on Your Resume

5. Instagram Marketing

Instagram Marketing is a digital marketing strategy that involves using Instagram's platform to promote brands, products, or services, engage with target audiences, and achieve business goals such as increasing brand awareness, driving traffic, and boosting sales.

Why It's Important

Instagram marketing is crucial for a Digital Marketing Strategist because it enables brands to visually engage a large, diverse audience, leveraging visually driven content to elevate brand awareness, drive targeted traffic, and boost conversions through authentic storytelling and influencer partnerships in a platform where user engagement is notably high.

How to Improve Instagram Marketing Skills

To improve Instagram Marketing, follow these concise strategies:

1. Define Clear Objectives: Determine what you aim to achieve (brand awareness, sales, engagement). Set SMART goals.

2. Understand Your Audience: Utilize Instagram Insights to learn about your followers and target demographics effectively. Instagram Business.

3. Engaging Content: Create visually appealing and engaging content. Use high-quality images, videos, and Instagram Stories to capture attention. Incorporate Instagram Reels for greater reach.

4. Consistent Branding: Maintain a consistent brand image, voice, and posting schedule. This helps in building a recognizable brand identity.

5. Use Hashtags Wisely: Research and use relevant hashtags to increase visibility. Use a mix of popular and niche hashtags. Hashtagify can aid in research.

6. Leverage Instagram Ads: Use targeted ads to reach a broader audience. Instagram offers various ad formats suitable for different goals. Instagram for Business.

7. Engage with Your Audience: Respond to comments and messages. Engage with your audience's content to build a community.

8. Collaborate with Influencers: Partner with influencers to tap into their audience and gain credibility. Influencer Marketing Hub provides resources and tools for finding the right influencers.

9. Analyze and Adjust: Regularly review analytics to understand what works and refine your strategy accordingly. Instagram Insights provides valuable data on performance.

10. Stay Updated with Trends: Keep up with the latest Instagram features and trends to keep your content fresh and engaging.

By implementing these strategies, you can enhance your Instagram marketing efforts and achieve your business goals.

How to Display Instagram Marketing Skills on Your Resume

6. LinkedIn Advertising

LinkedIn Advertising is a platform allowing digital marketing strategists to target professionals based on job title, industry, company size, and more, using formats like Sponsored Content, Message Ads, and Text Ads to meet business objectives such as lead generation, brand awareness, or event registrations.

Why It's Important

LinkedIn Advertising is crucial for a Digital Marketing Strategist as it provides access to a highly professional and targeted audience, enabling precise segmentation and effective lead generation within a relevant business context.

How to Improve LinkedIn Advertising Skills

Improving LinkedIn Advertising involves strategic planning and optimization. Here are concise steps tailored for a Digital Marketing Strategist:

1. Define Your Objectives: Clearly define what you want to achieve with your LinkedIn Ads (e.g., lead generation, brand awareness). This will guide your campaign strategy.

2. Target Precisely: Utilize LinkedIn's targeting options to reach your ideal audience based on factors like job title, industry, company size, and more.

3. Optimize Your Profile: Ensure your LinkedIn Company Page is fully optimized and engaging. This enhances credibility when users check after seeing your ads.

4. A/B Testing: Regularly test different versions of your ads (copy, images, CTA). This helps identify what resonates best with your target audience.

5. Content Quality: Focus on creating high-quality, relevant content. LinkedIn recommends content that educates, entertains, or inspires your audience.

6. Leverage LinkedIn Analytics: Use LinkedIn's analytics tools to track the performance of your ads. Analyze the data to make informed adjustments.

7. Invest in LinkedIn Learning: Stay updated with the latest digital marketing strategies and best practices on LinkedIn Learning.

8. Engage and Follow Up: Engage with your audience through comments and messages. Prompt follow-up on leads generated through LinkedIn Ads can significantly improve conversion rates.

By implementing these steps, you can significantly enhance the effectiveness of your LinkedIn Advertising campaigns.

How to Display LinkedIn Advertising Skills on Your Resume

7. Twitter Analytics

Twitter Analytics is a tool for tracking and analyzing your Twitter account's performance, providing insights into tweet activity, audience demographics, and engagement metrics, essential for optimizing digital marketing strategies.

Why It's Important

Twitter Analytics is crucial for a Digital Marketing Strategist as it provides valuable insights into audience behavior, engagement rates, and content performance, enabling data-driven decisions to optimize strategy and maximize ROI.

How to Improve Twitter Analytics Skills

To enhance Twitter Analytics for a Digital Marketing Strategist, follow these concise strategies:

1. Set Clear Objectives: Define specific, measurable goals for your Twitter campaigns (e.g., increasing engagement, followers, or website traffic). This focus helps tailor your analytics to what matters most.

2. Utilize Twitter's Native Analytics: Familiarize yourself with Twitter Analytics to track engagement rates, follower growth, and the performance of individual tweets. Use these insights to refine your content strategy.

3. Engage with Your Audience: Interaction boosts your account's visibility. Respond to comments, retweet relevant content, and participate in trending topics to increase engagement metrics.

4. Optimize Posting Times: Use tools like Tweriod to analyze when your followers are most active. Scheduling tweets for these peak times can improve visibility and engagement.

5. Monitor Relevant Hashtags: Tools like Hashtagify help you identify trending hashtags in your niche. Incorporating these into your tweets can expand your reach and attract a relevant audience.

6. Analyze Competitors: Tools like Twitonomy provide insights into competitors' Twitter strategies. Analyze their most successful tweets and engagement strategies to inform your own approach.

7. Leverage Visual Content: Tweets with images or videos tend to receive more engagement. Use tools like Canva to easily create eye-catching graphics.

8. Track Link Clicks: Use Bitly or Twitter's own t.co to shorten and track URL clicks. This data helps understand what content drives traffic to your website.

9. Adjust Strategy Regularly: Regularly review your analytics to see what's working and what's not. Be prepared to pivot your strategy based on these insights.

10. Educate Yourself Continuously: Stay updated with the latest digital marketing and Twitter trends by following authoritative blogs and participating in webinars or courses.

By implementing these focused strategies, a Digital Marketing Strategist can significantly improve the effectiveness of their Twitter analytics, leading to more informed decisions and better campaign performance.

How to Display Twitter Analytics Skills on Your Resume

8. Mailchimp

Mailchimp is an all-in-one marketing platform that provides tools for email marketing, automation, and audience management, enabling digital marketing strategists to create, execute, and analyze email campaigns and marketing strategies effectively.

Why It's Important

Mailchimp is crucial for a Digital Marketing Strategist because it offers an all-in-one platform to efficiently create, manage, and analyze email marketing campaigns, enabling personalized communication with audiences and measuring the impact on business goals.

How to Improve Mailchimp Skills

To enhance Mailchimp's efficiency for a Digital Marketing Strategist, consider the following concise steps:

1. Segment Your Audience: Categorize your subscribers based on their behaviors, preferences, and demographics to send more targeted campaigns. Here's a guide on segmentation.

2. Personalize Content: Utilize merge tags to personalize email content, including names or specific interests. Personalization can significantly increase engagement. Learn about personalization with merge tags.

3. A/B Testing: Regularly conduct A/B tests on subject lines, email content, and send times to discover what works best for your audience. This A/B testing guide can help.

4. Automate Email Campaigns: Set up automated emails based on triggers like subscriber activity or time intervals. This not only saves time but ensures timely communication with your audience. Explore email automation.

5. Analyze Reports and Adjust: Review campaign reports to understand what's working and what's not. Adjust your strategies based on these insights. Here's how to analyze reports.

6. Integrate Tools: Utilize integrations with your CRM, e-commerce platform, or other marketing tools to enhance your email campaigns and streamline workflows. Check out Mailchimp's integrations.

7. Use Dynamic Content: Tailor content within your emails to match the interests or past behavior of your subscribers, enhancing relevance and engagement. Learn about dynamic content.

8. Optimize for Mobile: Ensure your emails are mobile-friendly, considering a significant portion of users access emails on mobile devices. Here are some tips on mobile optimization.

Each step is designed to refine your Mailchimp strategy, making your email marketing campaigns more effective and engaging for your audience.

How to Display Mailchimp Skills on Your Resume

9. HubSpot

HubSpot is an all-in-one inbound marketing, sales, and service platform designed to help businesses attract, engage, and delight customers. It offers tools for content management, social media marketing, web analytics, and search engine optimization, making it a comprehensive solution for digital marketing strategists to manage and optimize their online presence and campaigns.

Why It's Important

HubSpot is crucial for a Digital Marketing Strategist as it provides an all-in-one platform for managing inbound marketing, sales, and customer service, enabling seamless integration of content management, lead generation, social media strategies, and analytics to optimize and measure campaign effectiveness.

How to Improve HubSpot Skills

Improving your use of HubSpot as a Digital Marketing Strategist involves optimizing your approach to content, segmentation, automation, analytics, and integration. Below are concise strategies and resources for each:

1. Content Optimization: Elevate your content strategy by leveraging HubSpot’s SEO tools and blog insights. Focus on creating personalized and valuable content for your target audience. HubSpot Content Strategy Tool.

2. Segmentation and Personalization: Use HubSpot’s CRM to segment your audience for targeted campaigns. Personalize emails, landing pages, and calls-to-action (CTAs) to increase engagement. HubSpot Segmentation Strategies.

3. Marketing Automation: Automate repetitive tasks with HubSpot’s workflows for emails, social media posting, and lead nurturing. This allows you to focus on strategy and content creation. HubSpot Workflows Guide.

4. Leverage Analytics: Utilize HubSpot’s analytics to track the performance of your marketing campaigns and website. Analyze data to make informed decisions and adjust strategies accordingly. HubSpot Analytics Tools.

5. Integration with Other Tools: Enhance HubSpot’s capabilities by integrating it with other digital tools and platforms you use, such as social media, CRM, or email marketing software, for a seamless workflow. HubSpot Integrations Directory.

For a Digital Marketing Strategist, these strategies and tools can significantly enhance the efficiency and effectiveness of your marketing efforts on HubSpot.

How to Display HubSpot Skills on Your Resume

10. WordPress

WordPress is a versatile content management system (CMS) widely used for creating and managing websites, including blogs, e-commerce sites, and portfolios, offering extensive customization options through themes and plugins, making it a valuable tool for digital marketing strategies to enhance online presence and audience engagement.

Why It's Important

WordPress is crucial for a Digital Marketing Strategist because it provides a versatile, SEO-friendly platform for creating and managing content, offering extensive customization through themes and plugins to optimize digital marketing efforts, enhance user engagement, and drive traffic effectively.

How to Improve WordPress Skills

Improving WordPress for a Digital Marketing Strategist involves focusing on performance, SEO, user experience, and content strategy. Here are concise strategies:

1. Optimize Performance: Use speed optimization plugins like WPRocket for caching and Smush for image compression. Fast-loading pages improve user experience and SEO.

2. Enhance SEO: Install Yoast SEO or Rank Math to optimize your content and technical SEO settings. Focus on keyword optimization, meta descriptions, and readability.

3. Improve User Experience (UX): Use themes optimized for speed and responsiveness. Astra and OceanWP are good examples. Ensure your site is mobile-friendly and easy to navigate.

4. High-Quality Content: Regularly publish relevant and valuable content. Use tools like Grammarly for error-free writing and Canva for professional-looking graphics.

5. Analytics and Insights: Install Google Analytics and Google Search Console to track website traffic and performance. Use insights to refine your strategy.

6. Security and Backups: Use Wordfence for security and UpdraftPlus for regular backups. Keeping your site secure and recoverable is crucial.

7. Email Marketing Integration: Utilize Mailchimp or Constant Contact for email campaigns. Collect emails through sign-up forms to build your subscriber list.

8. Social Media Integration: Use plugins like Smash Balloon to integrate social feeds directly on your site. Encourage social sharing.

By focusing on these areas, a Digital Marketing Strategist can significantly improve a WordPress site's reach, engagement, and conversion rates.

How to Display WordPress Skills on Your Resume

11. Adobe Creative Suite

Adobe Creative Suite is a collection of software used for graphic design, video editing, web development, and photography, essential for creating digital marketing content and strategies.

Why It's Important

Adobe Creative Suite is crucial for a Digital Marketing Strategist because it provides a comprehensive set of tools for designing compelling visuals, creating engaging content, and developing multimedia marketing materials, enabling effective brand storytelling and audience engagement in the digital landscape.

How to Improve Adobe Creative Suite Skills

To enhance Adobe Creative Suite for a Digital Marketing Strategist, focus on integrating and streamlining workflows, leveraging AI, and expanding digital marketing tools:

1. Streamline Workflows: Utilize Adobe's Creative Cloud Libraries to organize assets across different applications efficiently, ensuring seamless transitions and consistency across projects.

2. Leverage AI Capabilities: Harness the power of Adobe Sensei, Adobe’s AI and machine learning technology, to automate repetitive tasks, optimize images, and personalize content at scale. Learn more about Adobe Sensei.

3. Expand Digital Marketing Tools: Integrate Adobe Creative Suite with Adobe Experience Cloud for a comprehensive digital experience management solution. This integration enhances capabilities in analytics, personalization, and campaign management. Discover the possibilities with Adobe Experience Cloud.

4. Enhance Collaboration: Utilize Adobe Creative Cloud for teams to improve collaboration among team members. This allows for shared assets, collaborative editing, and easier feedback processes, essential for a dynamic digital marketing strategy.

5. Continuous Learning and Updates: Stay abreast of the latest features and best practices through Adobe’s tutorial resources and Creative Cloud updates to keep your skills sharp and leverage the most advanced tools Adobe has to offer.

By focusing on these areas, a Digital Marketing Strategist can significantly enhance their use of Adobe Creative Suite, leading to more efficient workflows, better team collaboration, and more effective digital marketing campaigns.

How to Display Adobe Creative Suite Skills on Your Resume

12. Hootsuite

Hootsuite is a social media management platform that allows digital marketing strategists to schedule posts, monitor conversations, and analyze performance across multiple social media channels from a single dashboard.

Why It's Important

Hootsuite is crucial for a Digital Marketing Strategist as it consolidates social media management across multiple platforms into one dashboard, streamlining content scheduling, monitoring, and analytics, thereby enhancing strategic decision-making and efficiency in engaging with target audiences.

How to Improve Hootsuite Skills

To improve Hootsuite for a Digital Marketing Strategist, consider the following concise strategies:

1. Integrate More Platforms: Expand the range of social media platforms for scheduling and analytics. This includes emerging platforms like TikTok to stay ahead. Social Media Examiner provides insights on emerging platforms.

2. Enhanced Analytics: Upgrade analytics to offer deeper insights into customer behavior and content performance. Utilize tools like Google Analytics for comprehensive data analysis, and integrate its insights into Hootsuite.

3. AI-Powered Content Suggestions: Implement AI-driven tools to suggest content types and posting times based on audience engagement and trends. Check out HubSpot’s Marketing Automation for inspiration on automation and AI in marketing.

4. Better Collaboration Tools: Enhance team collaboration within Hootsuite through real-time editing and approval workflows. Asana’s guide to marketing collaboration offers useful tactics.

5. Custom Reporting: Develop more customizable reporting tools to allow users to create reports that match their specific KPIs and metrics. Google Data Studio (Google Data Studio) is a great example of customizable reporting.

6. Training and Resources: Expand the Hootsuite Academy with more advanced courses and certifications tailored to specific industries or marketing goals. LinkedIn Learning (LinkedIn Learning) offers a model for diverse and in-depth courses.

Implementing these strategies will make Hootsuite a more powerful and versatile tool for Digital Marketing Strategists, enhancing its value in a competitive landscape.

How to Display Hootsuite Skills on Your Resume