Top 12 Communications Manager Skills to Put on Your Resume

In today's fast-paced and interconnected business landscape, an effective Communications Manager sits at the nerve center of brand voice and stakeholder trust. Strong skills on your resume don’t just read well; they signal that you can shape clear narratives, juggle channels without dropping the thread, and steer strategy toward measurable outcomes that actually matter.

Communications Manager Skills

1. Copywriting
2. SEO
3. Analytics (Google Analytics)
4. CRM (Salesforce)
5. Social Media (Hootsuite)
6. Email Marketing (Mailchimp)
7. Public Speaking
8. Project Management (Asana)
9. Graphic Design (Adobe Creative Suite)
10. Video Editing (Final Cut Pro)
11. Content Management (WordPress)
12. Digital Advertising (Google Ads)

1. Copywriting

Copywriting is the craft of shaping words that spark interest and prompt action. For a Communications Manager, it means building consistent, persuasive messaging that threads through every channel and actually moves people.

Why It's Important

It turns complex ideas into crisp messages, fuels campaigns, and carries your brand’s tone without wobble. Strong copy gets attention, builds trust, and gets results.

How to Improve Copywriting Skills

Focus on clarity, brevity, and intent. Then practice relentlessly.

1. Know the audience: Map pain points, vocabulary, and motives. Write to one person, not a crowd.

2. Cut the fluff: Short sentences. Strong verbs. Concrete nouns. Say it cleanly.

3. Use proven structures: Patterns like attention–problem–solution–action help you stay sharp and purposeful.

4. Test relentlessly: A/B test subject lines, headlines, and CTAs. Keep the winners, bin the rest.

5. Steal like a pro: Study high-performing ads and landing pages. Reverse-engineer what makes them tick.

How to Display Copywriting Skills on Your Resume

2. SEO

SEO is the practice of making your content discoverable in search engines by aligning information architecture, technical health, and content quality with how people search.

Why It's Important

More visibility. More qualified traffic. Better long-term compounding returns than most paid channels. It helps your messages meet people where they already are.

How to Improve SEO Skills

1. Keyword strategy: Build topical maps, not just lists. Target search intent across the funnel.

2. Quality content: Demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). Depth beats fluff.

3. Technical health: Mobile-first design, clean site structure, indexable pages, schema markup, fast loading.

4. Internal linking: Create clear content hubs and pathways. Help users—and crawlers—navigate.

5. Backlinks: Earn them with useful assets, PR, and partnerships. Quality over quantity.

6. Analytics and iteration: Track rankings, CTR, engagement, and conversions. Adjust content and metadata accordingly.

7. Local SEO: Keep your Google Business Profile accurate and consistent with NAP data across directories.

How to Display SEO Skills on Your Resume

3. Analytics (Google Analytics)

Google Analytics (now GA4) offers event-based tracking that reveals how users find, engage with, and convert on your properties. It’s the dashboard for truth—if you set it up thoughtfully.

Why It's Important

It helps you validate what works, fix what doesn’t, and justify strategy with evidence. Better inputs, better decisions.

How to Improve Analytics (Google Analytics) Skills

1. Set clear objectives: Define business and communication outcomes first. Map events and conversions to those goals.

2. Implement clean tracking: Use a tag manager, name events consistently, and avoid duplicate firing.

3. Segment smartly: Analyze audiences by source, intent, behavior, and lifecycle stage. Patterns appear; actions follow.

4. Build useful reports: Custom reports and dashboards that surface KPIs at a glance. No vanity metrics.

5. Source analysis: Compare organic, paid, referral, and social. Double down on channels that compound.

6. Path and funnel insights: Use path exploration and funnels to spot drop-offs and friction.

7. Iterate: Pair findings with experiments. Measure, learn, repeat.

How to Display Analytics (Google Analytics) Skills on Your Resume

4. CRM (Salesforce)

Salesforce centralizes audience data and interactions so you can personalize communication at scale, track engagement, and run smarter campaigns without guesswork.

Why It's Important

Better data, better targeting, better relationships. It keeps teams aligned and messages consistent across every touchpoint.

How to Improve CRM (Salesforce) Skills

1. Tailor the data model: Use custom objects, fields, and page layouts that reflect your audience and campaigns.

2. Automate with Flow: Replace manual follow-ups with flows for lead routing, nurture steps, and alerts. Process Builder is on the way out—Flow is the standard.

3. Integrate key tools: Connect email, social, support, and form platforms via AppExchange integrations for a single source of truth.

4. Clean the data: Standardize formats, dedupe records, and set validation rules. Garbage in, chaos out.

5. Dashboards that matter: Build reports that tie activity to outcomes: pipeline influenced, engagement lift, revenue impact.

6. Train and document: Equip the team with playbooks, enablement sessions, and feedback loops.

How to Display CRM (Salesforce) Skills on Your Resume

5. Social Media (Hootsuite)

Hootsuite pulls your social channels into one cockpit—plan, publish, listen, and measure without hopping tabs.

Why It's Important

It keeps cadence consistent, surfaces conversations worth joining, and ties social outputs to results that leadership cares about.

How to Improve Social Media (Hootsuite) Skills

1. Plan with intention: Build a content calendar across platforms. Balance evergreen, timely, and reactive posts.

2. Listen and engage: Monitor mentions, keywords, and industry chatter. Respond fast; escalate wisely.

3. Measure what matters: Track reach, engagement rate, traffic, and conversions. Prune channels or formats that underperform.

4. Automate smartly: Queue routine posts, but leave space for real-time moments.

5. Refine creative: Test hooks, visuals, and lengths per platform. Different channels, different rhythms.

How to Display Social Media (Hootsuite) Skills on Your Resume

6. Email Marketing (Mailchimp)

Email remains the channel you actually own. Mailchimp helps segment audiences, personalize messages, and automate flows that nurture relationships and drive action.

Why It's Important

Direct line to your audience. Measurable. Testable. Reliable when algorithms wobble elsewhere.

How to Improve Email Marketing (Mailchimp) Skills

1. Segment deeply: Behavior, lifecycle, purchase history, engagement level. Relevance drives results.

2. Personalize: Dynamic content and merge tags for names, interests, and recommendations.

3. Design for mobile: Responsive templates, tight layouts, tappable buttons.

4. Test everything: Subject lines, preview text, send times, CTAs, images. Keep a testing log.

5. Automate journeys: Welcome series, re-engagement, post-purchase, event-triggered sequences.

6. List hygiene: Remove or re-engage inactives. Protect sender reputation.

How to Display Email Marketing (Mailchimp) Skills on Your Resume

7. Public Speaking

Public speaking is presenting ideas to a live audience with structure, clarity, and presence. It’s persuasion and connection rolled together.

Why It's Important

It builds credibility, rallies teams, wins stakeholders, and anchors the brand’s human voice in the room.

How to Improve Public Speaking Skills

1. Practice out loud: Rehearse with timing. Record yourself. Tweak ruthlessly.

2. Audience first: Tailor stories, data, and vocabulary to what the room cares about.

3. Simple structure: Clear opening, tight core points, strong close with a clear ask.

4. Own the nonverbals: Eye contact, grounded posture, purposeful gestures, controlled pace.

5. Reduce nerves: Breathe low and slow. Visualize success. Arrive early and test tech.

6. Feedback loop: After every talk, gather notes and refine one thing at a time.

How to Display Public Speaking Skills on Your Resume

8. Project Management (Asana)

Asana helps you orchestrate projects, deadlines, and owners in one place—turning messy threads into trackable progress.

Why It's Important

Communication work crosses teams and timelines. Good project management prevents drift, missed handoffs, and last-minute chaos.

How to Improve Project Management (Asana) Skills

1. Define outcomes: Start with success criteria and milestones. Align before tasks explode.

2. Standardize workflows: Templates, custom fields, and rules that match how your team actually works.

3. Integrate the stack: Connect chat, file storage, forms, and calendars to reduce context switching.

4. Communicate in-channel: Status updates, comments, and decisions inside tasks—searchable and visible.

5. Review and recalibrate: Use dashboards and reports to spot bottlenecks and rebalance workloads.

How to Display Project Management (Asana) Skills on Your Resume

9. Graphic Design (Adobe Creative Suite)

Design translates ideas into visuals that stick. With Photoshop, Illustrator, and InDesign, you shape brand systems, campaigns, and content that speak without shouting.

Why It's Important

Visuals carry tone, hierarchy, and emotion. Strong design boosts comprehension and makes your message memorable.

How to Improve Graphic Design (Adobe Creative Suite) Skills

1. Nail the fundamentals: Typography, color, contrast, spacing, grids. The basics do the heavy lifting.

2. Master core tools: Deepen skills in Photoshop (raster), Illustrator (vector), and InDesign (layout).

3. Build a feedback loop: Seek critiques from designers. Iterate quickly; kill your darlings.

4. Stay current: Track trends, accessibility standards, and brand consistency guidelines.

5. Create a system: Libraries, templates, and styles to keep teams on-brand and fast.

6. Certify if useful: Consider an Adobe Certified Professional credential to validate proficiency.

How to Display Graphic Design (Adobe Creative Suite) Skills on Your Resume

10. Video Editing (Final Cut Pro)

Final Cut Pro enables fast, precise editing with color, audio, and motion tools baked in—perfect for turning raw footage into crisp stories.

Why It's Important

Video captures attention and explains complex ideas quickly. It’s the medium people remember.

How to Improve Video Editing (Final Cut Pro) Skills

1. Own the timeline: Learn trims, ripple edits, compound clips, and magnetic timeline finesse.

2. Speed with shortcuts: Memorize essential keys. Shave minutes off every hour.

3. Color and sound: Basic color correction, audio leveling, noise reduction, and tasteful effects.

4. Tell a story: Tight structure, purposeful pacing, clear message. Every cut earns its keep.

5. Export wisely: Choose codecs and bitrates suited to your channels and devices.

6. Practice: Small projects, frequent reps, honest critique. Improvement follows momentum.

How to Display Video Editing (Final Cut Pro) Skills on Your Resume

11. Content Management (WordPress)

WordPress lets you plan, create, publish, and update content with speed. From posts and pages to media and custom types, it’s your publishing backbone.

Why It's Important

It lowers the technical barrier so teams can ship content consistently, maintain brand standards, and iterate without developer dependency.

How to Improve Content Management (WordPress) Skills

1. SEO foundations: Use an SEO plugin to refine metadata, sitemaps, and readability. Write for humans; format for search.

2. Analytics: Connect GA4 and Search Console to monitor performance and spot content gaps.

3. Content calendar: Plan themes, owners, and deadlines. Keep a steady publishing drumbeat.

4. Visual builders: Leverage a reputable page builder for fast, consistent layouts.

5. Performance: Caching, image compression, and lightweight themes. Faster sites rank and convert better.

6. Security: Apply updates promptly, enforce strong roles, and add a security plugin.

7. Backups: Schedule automated backups with offsite storage. Test restorations.

8. Content audits: Regularly prune, refresh, and consolidate underperforming posts.

9. Engagement: Thoughtful comments, internal linking, and clear CTAs keep visitors moving.

How to Display Content Management (WordPress) Skills on Your Resume

12. Digital Advertising (Google Ads)

Google Ads reaches intent-driven audiences with search, performance, and video placements. Pay to appear when the moment is hot.

Why It's Important

Targeting, control, and clear measurement. When budgets must earn their keep, this channel shows its math.

How to Improve Digital Advertising (Google Ads) Skills

1. Keyword and intent: Group by intent, not just terms. Match messages to where the user is in the journey.

2. Ad strength: Compelling headlines, specific benefits, and tight CTAs. Use extensions to win more SERP real estate.

3. Landing page fit: Message match, speed, clarity, and frictionless forms. Quality Score will thank you.

4. Audience layers: Remarketing, in-market, custom segments. Narrow with purpose.

5. Bid and budget: Use bidding strategies aligned to goals (conversions, ROAS). Protect winners; pause laggards.

6. Test in cycles: Headlines, descriptions, creatives, and pages. Keep a disciplined experimentation cadence.

7. Review often: Search terms, placement reports, negative keywords, frequency. Trim waste relentlessly.

How to Display Digital Advertising (Google Ads) Skills on Your Resume