Top 12 Blogger Skills to Put on Your Resume

In today's digital era, blogging is not just a form of self-expression but a crucial skill set for content creation and digital marketing jobs. A well-crafted resume highlighting your blogging skills can significantly enhance your job prospects by demonstrating your ability to engage audiences, create compelling content, and drive online traffic.

Blogger Skills

1. WordPress
2. SEO
3. Google Analytics
4. HTML
5. CSS
6. Photoshop
7. Canva
8. MailChimp
9. Yoast SEO
10. Hootsuite
11. SEMrush
12. Content Management

1. WordPress

WordPress is a popular content management system (CMS) used by bloggers to create, publish, and manage their websites and blogs easily without the need for advanced coding knowledge.

Why It's Important

WordPress is important for bloggers as it provides an easy-to-use, flexible, and customizable platform for publishing content online, offering a vast array of themes and plugins to enhance functionality and reach a wider audience.

How to Improve WordPress Skills

To enhance your WordPress blog:

1. Choose a responsive theme: Ensure your theme is mobile-friendly and visually appealing. WordPress Themes

2. Use SEO plugins: Enhance your site’s search visibility. Yoast SEO is a popular choice.

3. Optimize for speed: Use caching plugins and optimize images. WP Super Cache and Smush are great tools.

4. Implement security measures: Protect your site with plugins like Wordfence.

5. Regularly update content: Keep your blog fresh and engaging.

6. Engage with your readers: Respond to comments and encourage discussions.

7. Utilize social media: Share your content on social media platforms to drive traffic. Use plugins like Jetpack for easy integration.

8. Monitor and analyze your traffic: Use Google Analytics to gain insights and improve your content strategy.

By focusing on these areas, you can significantly improve your WordPress blog's performance, security, and user engagement.

How to Display WordPress Skills on Your Resume

2. SEO

SEO (Search Engine Optimization) is the practice of optimizing a blogger's content to improve its visibility and ranking on search engine results pages, thereby attracting more organic traffic to the blog.

Why It's Important

SEO is crucial for a blogger because it enhances the visibility and ranking of their content in search engine results, attracting more organic traffic to their blog, and increasing the potential for engagement and monetization.

How to Improve SEO Skills

Improving SEO involves optimizing your content to enhance its visibility and ranking on search engines. Here’s a concise guide for bloggers:

1. Keyword Research: Identify relevant keywords using tools like Google Keyword Planner or Ubersuggest. Include these keywords naturally in your titles, headings, and throughout the content.

2. Quality Content: Produce high-quality, original content that provides value to your readers. Google’s Search Quality Evaluator Guidelines emphasize content quality and user satisfaction.

3. Optimize Meta Tags: Craft compelling meta titles and descriptions with keywords. They influence click-through rates from search results.

4. Use Internal Linking: Create internal links to guide visitors to more of your content. This helps with site navigation and distributing page authority across your website.

5. Mobile-Friendly Design: Ensure your blog is responsive and mobile-friendly. Test your site with Google’s Mobile-Friendly Test.

6. Page Speed: Improve your website’s loading speed. Use tools like PageSpeed Insights to find and fix speed issues.

7. Secure Your Site with HTTPS: Security is a ranking factor. If you haven’t already, switch to HTTPS by obtaining an SSL certificate.

8. Use Alt Text for Images: Describe your images using alt text. This improves accessibility and helps search engines understand and rank your content better.

9. Acquire Backlinks: Quality backlinks from reputable sites can significantly boost your SEO. Create shareable content or guest post on other blogs to increase your backlink profile.

10. Regularly Update Content: Keep your content fresh and up to date. Regular updates signal to search engines that your site is relevant.

Implementing these strategies consistently over time can significantly improve your blog's SEO performance.

How to Display SEO Skills on Your Resume

3. Google Analytics

Google Analytics is a web analytics service that provides detailed insights about your blog's traffic, audience behavior, and engagement, helping you understand and improve your content strategy.

Why It's Important

Google Analytics is important for a blogger because it provides detailed insights into the blog's audience, how they interact with the content, which posts are most popular, and where the traffic comes from, enabling targeted content strategies and optimization for better engagement and growth.

How to Improve Google Analytics Skills

To improve Google Analytics for a Blogger, focus on these concise strategies:

1. Enable Demographics and Interest Reports: Get insights into your audience's demographics and interests. Guide by Google.

2. Set Up Goals: Track specific actions like newsletter signups or eBook downloads. Goal Setup Tutorial.

3. Use UTM Parameters: Monitor the performance of your marketing campaigns by tagging URLs. UTM Builder.

4. Integrate with Google Search Console: Gain SEO insights and track how users find your blog. Integration Steps.

5. Leverage Site Speed Insights: Optimize page load times for a better user experience. PageSpeed Insights.

6. Monitor Real-Time Reports: React to current trends by viewing your analytics in real time. Google’s Guide.

7. Segment Your Audience: Understand different user behaviors by creating specific audience segments. Segmentation Help.

8. Custom Alerts: Set up alerts to monitor unusual activity or track specific milestones. Creating Alerts.

By implementing these strategies, bloggers can gain deeper insights, optimize their content, and improve engagement on their site.

How to Display Google Analytics Skills on Your Resume

4. HTML

HTML (HyperText Markup Language) is the standard coding language used to create and design web pages, allowing bloggers to structure content and add elements such as text, images, and links on their websites.

Why It's Important

HTML is crucial for bloggers as it allows them to structure and format their content effectively on the web, making it more engaging and accessible for readers.

How to Improve HTML Skills

To improve HTML for better blogging, focus on:

1. Semantic Markup: Use appropriate tags (e.g., <header>, <article>, <aside>, <footer>) for better structure and SEO. Semantic HTML.

2. Accessibility: Enhance accessibility by using alt attributes for images (<img src="image.jpg" alt="Description">) and proper contrast ratios for text. Web Accessibility.

3. Responsive Design: Ensure your blog is mobile-friendly with responsive units (e.g., percentages) and media queries. Responsive Web Design Basics.

4. Optimize Loading Times: Use optimized images and async or defer attributes for scripts. Minimize CSS and JavaScript file sizes. PageSpeed Insights.

5. SEO Optimization: Utilize <title>, <meta name="description"> tags, and proper use of <h1> to <h6> for headings to improve search engine visibility. SEO Starter Guide.

6. Content Quality: Ensure your HTML content is engaging, well-structured (using lists, quotes, and code snippets where appropriate), and error-free. Content Quality.

7. External Links Management: Use <a href="https://example.com" rel="noopener noreferrer" target="_blank">Link</a> for external links to open them in new tabs and enhance security. External Links Best Practices.

Implementing these practices will significantly improve the quality of your HTML for blogging.

How to Display HTML Skills on Your Resume

5. CSS

CSS (Cascading Style Sheets) is a stylesheet language used to describe the presentation of a document written in HTML or XML, enabling bloggers to control the layout, colors, fonts, and overall appearance of their website.

Why It's Important

CSS is crucial for a Blogger because it allows for the customization of the blog's design, improving visual appeal and user experience, which can attract and retain more readers.

How to Improve CSS Skills

To improve CSS for a Blogger, focus on:

1. Understanding the Basics: Grasp core concepts like the box model, selectors, and cascading inheritance. Mozilla's CSS Basics is a good starting point.

2. Responsive Design: Use media queries to make your blog look good on all devices. CSS Tricks' Guide to Media Queries provides comprehensive insights.

3. Optimization and Organization: Keep your CSS clean and organized. Consider methodologies like BEM for easier maintenance. CSS Guidelines offers best practices.

4. Learning CSS Grid and Flexbox: These layout models provide powerful ways to design your blog’s layout. CSS Tricks’ Flexbox Guide and CSS Grid Guide are excellent resources.

5. Utilizing Preprocessors: Tools like Sass can help manage complex stylesheets more efficiently. Sass Guide introduces you to the basics.

6. Practice and Experimentation: The best way to improve is by doing. Use platforms like CodePen to experiment with new ideas and techniques.

7. Staying Updated: Follow CSS news and updates. CSS Weekly is a great resource to stay informed.

Remember, improving CSS skills is a gradual process that requires practice, patience, and continuous learning.

How to Display CSS Skills on Your Resume

6. Photoshop

Photoshop is a powerful image editing software used by bloggers to enhance photos, create graphics, and design web elements for their blogs.

Why It's Important

Photoshop is essential for bloggers as it enables them to create, enhance, or edit images and graphics, making their content visually appealing and engaging for their audience.

How to Improve Photoshop Skills

To improve your Photoshop skills as a blogger, focus on these key areas:

1. Learn the Basics: Start with understanding the Photoshop interface and mastering basic tools like the Brush, Selection, and Clone Stamp. Adobe's official tutorials are a great resource.

2. Understand Layers and Masks: They are fundamental in non-destructive editing, allowing you to blend images, apply effects selectively, and correct mistakes easily. This Layers and Masks Guide is very helpful.

3. Color Correction and Grading: Enhance your photos by learning how to adjust brightness, contrast, and color balance. The Adobe Color tool can help you choose harmonious color schemes.

4. Retouching Skills: For blogging, being able to clean up images is crucial. Learn techniques for skin smoothing, removing blemishes, and sharpening details. Phlearn's Retouching Tutorials offer in-depth techniques.

5. Typography and Design: Create appealing graphics for your blog by understanding the basics of typography and design. Canva’s Design School provides excellent tips and tutorials.

6. Practice Regularly: The more you use Photoshop, the more proficient you’ll become. Try recreating designs you like or take on small projects to apply what you’ve learned.

7. Join Communities: Platforms like Behance and Reddit’s Photoshop Community are great for inspiration, feedback, and learning new tricks from other creators.

By concentrating on these areas, you'll be able to enhance your blog's visual content, making it more engaging and professional.

How to Display Photoshop Skills on Your Resume

7. Canva

Canva is a graphic design platform that allows bloggers to easily create visual content such as social media graphics, posters, and blog banners using customizable templates and drag-and-drop features.

Why It's Important

Canva is important for bloggers because it provides an easy-to-use platform for creating professional-quality graphics and visuals, enhancing blog post engagement and social media presence.

How to Improve Canva Skills

To enhance Canva for a blogger, focusing on customization, integration, and efficiency is key.

1. Enhanced Template Customization: Introduce more advanced editing tools allowing bloggers to fine-tune templates to fit their unique brand identity seamlessly. This can include more font options, color palettes, and layout flexibility.

2. SEO Tools Integration: Integrate SEO tools directly into Canva, enabling bloggers to optimize their graphics for search engines right from the platform. Features could include alt-text additions, keyword suggestions for titles and descriptions, and image size optimization for faster loading times.

3. Efficient Workflow Features: Implement workflow features such as content calendar integration, post scheduling directly to blogging platforms (like WordPress or Blogger), and the ability to collaborate in real-time with team members or guest contributors.

4. Advanced Analytics: Offer advanced analytics for visuals created on Canva, tracking their performance across different platforms. This could help bloggers understand which types of images resonate most with their audience.

5. External Links Enhancement: Allow for the easy insertion of external links into visuals, making it simpler for bloggers to direct their audience to related content or affiliate products. This could involve a user-friendly interface within Canva where links can be added and then exported as part of the image or infographic.

By focusing on these areas, Canva can significantly boost its utility for bloggers, making it an all-in-one tool for creating, optimizing, and sharing their content.

How to Display Canva Skills on Your Resume

8. MailChimp

MailChimp is a marketing automation platform and email marketing service designed to help bloggers and businesses create, send, and track email campaigns and newsletters to engage their audience effectively.

Why It's Important

MailChimp is important for a blogger because it provides an efficient platform to manage and grow their email subscriber list, enabling personalized communication and engagement with their audience to drive traffic and increase loyalty.

How to Improve MailChimp Skills

To enhance your MailChimp experience as a blogger, consider these concise strategies:

1. Segment Your Audience: Create targeted segments based on reader interests and behaviors to send more personalized content. MailChimp's Guide on Segmentation.

2. Automate Email Campaigns: Utilize MailChimp's automation features to send welcome emails, post updates, and special announcements without manual effort. MailChimp's Automation.

3. Design Responsive Emails: Use MailChimp's email design tools to create responsive templates that look great on any device. Email Design Guide.

4. Analyze and Optimize: Regularly review your campaign performance through MailChimp's analytics to understand what works and refine your strategy. Understanding Reports.

5. Integrate Your Blog: Automatically link your blog posts to your email campaigns using RSS-to-Email features for timely updates to your subscribers. RSS-to-Email.

6. Personalize Content: Leverage Merge Tags to personalize emails with subscriber names and other information for a more engaging experience. Using Merge Tags.

7. Optimize Send Times: Experiment with send times and use MailChimp's Send Time Optimization to reach your audience when they are most likely to engage. Send Time Optimization.

By implementing these strategies, you can significantly improve your engagement and effectiveness in email marketing with MailChimp as a blogger.

How to Display MailChimp Skills on Your Resume

9. Yoast SEO

Yoast SEO is a plugin for WordPress that helps bloggers optimize their content for search engines, improving visibility and rankings through guidance on SEO best practices and analysis of content readability and keyword usage.

Why It's Important

Yoast SEO is important for bloggers because it helps optimize their content for search engines, increasing visibility and attracting more readers by ensuring posts are keyword-rich, readable, and have appropriate meta tags.

How to Improve Yoast SEO Skills

To improve Yoast SEO as a Blogger:

1. Focus on Your Keyword Strategy: Research and select a primary keyword for each post. Use Google's Keyword Planner for insights. Include your keyword naturally in your title, headings, and throughout your content.

2. Optimize Your Posts: Use the Yoast SEO plugin to analyze your post. Follow its recommendations to optimize for your chosen keyword, ensuring it appears in key locations such as the SEO title, meta description, and within the first paragraph of your content.

3. Improve Readability: Follow Yoast’s readability analysis to make your content user-friendly. Use short sentences, bullet points, and subheadings to break up text. Tools like Hemingway Editor can help simplify your writing.

4. Internal Linking: Include links to your own content within posts to keep readers on your site longer and help search engines understand your site structure. Yoast provides suggestions for related content to link to.

5. Optimize Images: Use descriptive, keyword-rich file names and alt text for images. This helps search engines understand and index them properly.

6. Use Categories and Tags Wisely: Organize your content with relevant categories and tags. Keep them consistent and focused to help Yoast SEO and Google understand your site’s structure.

7. Generate a Sitemap: Use Yoast SEO to generate and submit a sitemap to search engines. This helps them find and index your content more efficiently.

8. Social Media Integration: Ensure your social media titles and descriptions are engaging and include your primary keyword. Yoast SEO allows you to customize how your content appears when shared.

9. Monitor Your Progress: Use Google Analytics and Google Search Console to track your website’s performance and make data-driven improvements.

10. Regular Updates: Keep your content fresh and relevant. Update old posts with new information and links, and use Yoast SEO to reanalyze and optimize them.

By systematically applying these strategies and utilizing Yoast SEO’s feedback, you can significantly improve your blog’s SEO performance.

How to Display Yoast SEO Skills on Your Resume

10. Hootsuite

Hootsuite is a social media management platform that enables bloggers to schedule posts, track the performance of their content, and manage multiple social media accounts from one dashboard.

Why It's Important

Hootsuite is crucial for bloggers as it streamlines social media management, allowing them to schedule posts, engage with their audience, and analyze performance across multiple platforms from a single dashboard, thereby enhancing their online presence and saving time.

How to Improve Hootsuite Skills

To enhance Hootsuite for a blogger focusing on efficiency and outreach, consider the following concise strategies:

1. Content Calendar Optimization: Utilize Hootsuite's content calendar for planning and scheduling posts in advance, ensuring a consistent online presence.

2. Analytics Integration: Leverage Hootsuite Analytics to track the performance of your external links and content, enabling data-driven adjustments to your strategy.

3. RSS Feeds Automation: Set up RSS feeds in Hootsuite to automatically share new blog content across your social networks, increasing reach and engagement without manual effort.

4. Use of Hashtags: Research and apply relevant hashtags using tools like Hootsuite's hashtag search to expand the visibility of your posts beyond your current followers.

5. Engagement Tools: Take advantage of Hootsuite's engagement tools to promptly respond to comments and mentions, fostering a community around your blog.

By implementing these strategies, bloggers can streamline their social media management, effectively boost their content's reach, and engage more deeply with their audience through Hootsuite.

How to Display Hootsuite Skills on Your Resume

11. SEMrush

SEMrush is a comprehensive digital marketing tool that bloggers use for SEO (Search Engine Optimization) research, including keyword discovery, content strategy, competitor analysis, and site audits to improve their blog's visibility and ranking on search engines.

Why It's Important

SEMrush is crucial for bloggers because it offers comprehensive SEO tools to improve their blog's visibility, track keyword rankings, analyze competitors, and optimize content for better search engine performance, ultimately driving more organic traffic to their site.

How to Improve SEMrush Skills

To enhance SEMrush for bloggers focusing on SEO optimization and content strategy, consider the following steps:

1. Keyword Research: Utilize SEMrush's Keyword Magic Tool to discover high-value keywords. This helps in crafting content that ranks better in search engine results.

2. Competitor Analysis: Leverage the Competitive Research Toolkit to analyze your competitors' content and backlink strategies. Adapt their successful tactics to your advantage.

3. SEO Writing Assistant: Use SEMrush's SEO Writing Assistant for real-time SEO recommendations to optimize your blog posts. Ensure your content is SEO-friendly before publishing.

4. Backlink Audit: Conduct a Backlink Audit to evaluate and improve your blog's backlink profile. Focus on gaining high-quality backlinks to increase domain authority.

5. Content Audit: Implement SEMrush's Content Audit Tool to review and refine existing blog content. Update or repurpose older posts to maintain relevance and engagement.

6. Social Media Tracker: Use the Social Media Tracker to monitor social engagement and performance. Tailor your content strategy based on audience preferences across platforms.

By strategically applying these SEMrush tools, bloggers can significantly improve their SEO, enhance content quality, and effectively engage their target audience.

How to Display SEMrush Skills on Your Resume

12. Content Management

Content management for a blogger involves creating, organizing, storing, and publishing information or posts on a blog platform to engage and inform readers effectively.

Why It's Important

Content management is crucial for bloggers as it enables organized creation, storage, and delivery of content, ensuring relevance, consistency, and engagement with their audience, ultimately enhancing their online presence and SEO.

How to Improve Content Management Skills

Improving content management for a blogger involves organizing, planning, and optimizing content creation and distribution efficiently. Here are concise strategies:

1. Use a Content Calendar: Plan your posts in advance to ensure regular updates and thematic consistency. Tools like Trello or Google Calendar can help organize your content schedule.

2. Content Curation and Management Tools: Utilize platforms like Buffer or Hootsuite for scheduling and managing posts across multiple social media channels.

3. SEO Optimization: Improve visibility by using SEO tools such as Yoast SEO for WordPress. Focus on keywords, meta descriptions, and titles.

4. Engage with Your Audience: Use analytics tools like Google Analytics to understand your audience and tailor content to their preferences. Engage through comments and social media.

5. Regular Updates and Maintenance: Regularly update old content, fix broken links, and remove outdated information. Tools like Broken Link Checker can automate this process.

6. Utilize Cloud Storage for Backup: Use services like Dropbox or Google Drive to securely store and access your content from anywhere.

7. Content Collaboration Platforms: If working with a team, platforms like Asana or Slack can streamline communication and collaboration.

By implementing these strategies, bloggers can enhance their content management process, ensuring a more organized, efficient, and engaging blog.

How to Display Content Management Skills on Your Resume