Top 12 Blogger Skills to Put on Your Resume

In today's digital era, blogging is not just a form of self-expression but a crucial skill set for content creation and digital marketing jobs. A well-crafted resume highlighting your blogging skills can significantly enhance your job prospects by demonstrating your ability to engage audiences, create compelling content, and drive online traffic.

1. WordPress

WordPress is a popular content management system (CMS) used by bloggers to create, publish, and manage their websites and blogs easily without the need for advanced coding knowledge.

Why It's Important

WordPress is important for bloggers as it provides an easy-to-use, flexible, and customizable platform for publishing content online, offering a vast array of themes and plugins to enhance functionality and reach a wider audience.

How to Improve WordPress Skills

To enhance your WordPress blog:

Choose a responsive theme: Ensure your theme is mobile-friendly, accessible, and visually consistent.
Use SEO plugins wisely: Configure a reputable plugin (such as Yoast SEO or Rank Math) for titles, meta descriptions, sitemaps, and schema.
Optimize for speed: Add caching, compress images, lazy-load media, and trim heavy plugins. Aim for strong Core Web Vitals.
Harden security: Enable two-factor authentication, limit login attempts, use a web application firewall, and keep backups.
Keep everything updated: Core, themes, and plugins—update routinely and remove what you don’t use.
Structure content: Use the block editor effectively, with headings, lists, and reusable blocks for consistency.
Promote and cross-post: Share new posts to social channels and email subscribers to spark momentum.
Measure what matters: Track traffic and conversions, then adjust your content plan based on data.

By focusing on these areas, you can significantly improve your WordPress blog’s performance, security, and user engagement.

How to Display WordPress Skills on Your Resume

2. SEO

SEO (Search Engine Optimization) is the practice of optimizing a blogger's content to improve its visibility and ranking on search engine results pages, thereby attracting more organic traffic to the blog.

Why It's Important

SEO is crucial for a blogger because it enhances the visibility and ranking of their content in search engine results, attracting more organic traffic to their blog, and increasing the potential for engagement and monetization.

How to Improve SEO Skills

Improving SEO involves optimizing your content to enhance its visibility and ranking on search engines. Here’s a concise guide for bloggers:

Keyword research: Identify search intent, difficulty, and opportunities. Map one primary topic per post and sprinkle related terms naturally.
Create genuinely useful content: Depth beats fluff. Cover questions, show examples, and keep it fresh.
Polish meta data: Compelling titles and meta descriptions drive clicks. Keep them clear, unique, and aligned with intent.
Internal linking: Connect related posts to spread authority and guide readers. Use descriptive anchor text.
Mobile-first: Fast, responsive pages with clean layouts and no intrusive elements.
Speed and stability: Optimize images, scripts, and hosting. Great page experience helps rankings and users.
Accessibility and alt text: Describe images, use semantic structure, and make navigation friendly.
Earn backlinks: Publish resources worth citing. Guest posts, partnerships, and digital PR can help.
Refresh and republish: Update stats, examples, and links. Consolidate overlapping content.

Implementing these strategies consistently over time can significantly improve your blog’s SEO performance.

How to Display SEO Skills on Your Resume

3. Google Analytics

Google Analytics (GA4) is a web analytics platform that provides detailed insights about your blog’s traffic, audience behavior, and engagement—event-based and privacy-aware—so you can sharpen your content strategy.

Why It's Important

Google Analytics is important for a blogger because it shows who visits, how they interact, which posts resonate, and what channels perform. With that clarity, you can double down on what works and fix what doesn’t.

How to Improve Google Analytics Skills

To get more value from GA4, focus on:

Clean setup: Create a GA4 property, install the tag, and verify data is flowing correctly.
Meaningful events: Track scrolls, outbound clicks, file downloads, and key actions. Mark valuable ones (signups, purchases) as conversions.
UTM discipline: Tag campaigns consistently so traffic sources and content performance are crystal clear.
Connect Search Console: Pair search queries and landing pages to spot ranking wins and gaps.
Explorations: Build funnels, pathing, and cohort analyses to uncover friction and drop-off points.
Audiences and segments: Slice by behavior or content interest to inform targeted posts and offers.
Custom dimensions: Track content attributes such as author, category, or content type for better reporting.
Alerts and dashboards: Set up custom alerts for traffic spikes or drops and a dashboard you’ll actually check.

By implementing these steps, you’ll gain sharper insights and steer your blog with data, not guesswork.

How to Display Google Analytics Skills on Your Resume

4. HTML

HTML (HyperText Markup Language) is the standard coding language used to create and design web pages, allowing bloggers to structure content and add elements such as text, images, and links on their websites.

Why It's Important

HTML is crucial for bloggers as it allows them to structure and format their content effectively on the web, making it more engaging and accessible for readers.

How to Improve HTML Skills

To improve HTML for better blogging, focus on:

Semantic markup: Use appropriate tags (<header>, <article>, <aside>, <footer>) for structure and SEO.
Accessibility: Add descriptive alt text (<img src="image.jpg" alt="Description">), use proper heading order, and ensure good color contrast.
Responsive design: Employ flexible units and media queries so content looks great on every screen.
Performance: Compress images, defer noncritical scripts, and reduce unnecessary markup.
SEO essentials: Thoughtful <title>, concise <meta name="description">, and clean headings from <h1> to <h6>.
Error-free HTML: Validate and tidy your code to prevent layout glitches.
External link handling: When appropriate, use rel="noopener noreferrer" and target="_blank" for outbound links, balancing usability and security.

Implementing these practices will significantly improve the quality of your HTML for blogging.

How to Display HTML Skills on Your Resume

5. CSS

CSS (Cascading Style Sheets) is a stylesheet language used to describe the presentation of a document written in HTML or XML, enabling bloggers to control the layout, colors, fonts, and overall appearance of their website.

Why It's Important

CSS is crucial for a Blogger because it allows for the customization of the blog’s design, improving visual appeal and user experience, which can attract and retain more readers.

How to Improve CSS Skills

To improve CSS for a Blogger, focus on:

Core concepts: Learn the box model, positioning, specificity, and cascade. These fundamentals save hours.
Responsive design: Master media queries and fluid typography/layouts.
Modern layout: Use Flexbox and CSS Grid for stable, adaptable page structures.
Organization: Adopt a naming methodology (e.g., BEM) and keep styles modular.
Performance: Minify CSS, avoid heavy selectors, and trim unused rules.
Preprocessors: Sass or similar tools help with variables, nesting, and partials.
Practice: Rebuild components you admire and experiment frequently.

Improvement comes with repetition, curiosity, and steady iteration.

How to Display CSS Skills on Your Resume

6. Photoshop

Photoshop is a powerful image editing software used by bloggers to enhance photos, create graphics, and design web elements for their blogs.

Why It's Important

Photoshop is essential for bloggers as it enables them to create, enhance, or edit images and graphics, making their content visually appealing and engaging for their audience.

How to Improve Photoshop Skills

To improve your Photoshop skills as a blogger, focus on these key areas:

Master the essentials: Get comfortable with selections, masks, adjustment layers, and smart objects.
Layers and masks: Non-destructive workflows make edits safer and faster to revise.
Color and tone: Nail exposure, white balance, and contrast. Build simple presets to stay consistent.
Retouching: Clean distractions, sharpen details, and mind realism—less is often more.
Typography and layout: Pair fonts thoughtfully and respect hierarchy for thumbnails, banners, and social images.
Templates: Create reusable canvases for post headers, feature images, and social variations to speed production.
Feedback loop: Share work-in-progress in design communities and iterate.

By concentrating on these areas, you'll enhance your blog’s visual presence and polish.

How to Display Photoshop Skills on Your Resume

7. Canva

Canva is a graphic design platform that allows bloggers to easily create visual content such as social media graphics, posters, and blog banners using customizable templates and drag-and-drop features.

Why It's Important

Canva matters because it’s quick, approachable, and consistent. You can build on-brand graphics without wrestling complex software.

How to Improve Canva Skills

Level up your Canva work with practical techniques:

Build a brand kit: Lock in colors, fonts, and logos to keep every asset on-brand.
Template systems: Create a small set of reusable templates for blog headers, social posts, and infographics.
Right sizes, right exports: Use correct dimensions per platform and export in optimal formats (PNG for graphics, JPG for photos, PDF for print).
Consistency: Stick to a limited color palette and repeat visual motifs so your content is unmistakable.
Hierarchy and spacing: Use scale, contrast, and whitespace to guide the eye.
Shortcuts and layers: Learn keyboard shortcuts, use layers and grouping for faster tweaks.
Collaborate and version: Name files clearly, duplicate before major edits, and keep a simple version history.

With a tight system and steady practice, Canva becomes a rapid engine for polished visuals.

How to Display Canva Skills on Your Resume

8. Mailchimp

Mailchimp is a marketing automation platform and email marketing service designed to help bloggers and businesses create, send, and track email campaigns and newsletters to engage their audience effectively.

Why It's Important

Mailchimp is important for a blogger because it provides an efficient platform to manage and grow an email list, enabling personalized communication and engagement to drive traffic and loyalty.

How to Improve Mailchimp Skills

To enhance your Mailchimp setup as a blogger, try these strategies:

Segment smartly: Group subscribers by interests, behavior, or engagement to deliver targeted messages.
Automate: Welcome sequences, post-digest emails, and re-engagement flows save time and boost consistency.
Responsive templates: Design with mobile in mind. Test across devices before sending.
Personalization: Use merge tags and conditional content for relevance.
Experiment: A/B test subject lines, send times, and content layouts.
Measure: Track opens, clicks, conversions, and list growth—improve what underperforms.
Integrate: Sync your blog’s sign-up forms and auto-share new posts to subscribers via RSS-based emails.

With steady iteration, your email channel becomes a reliable flywheel for returning readers.

How to Display Mailchimp Skills on Your Resume

9. Yoast SEO

Yoast SEO is a plugin for WordPress that helps bloggers optimize their content for search engines, improving visibility and rankings through guidance on SEO best practices and analysis of content readability and keyword usage.

Why It's Important

Yoast SEO helps ensure posts are readable, correctly structured, and tuned for search. You get instant feedback before you hit publish.

How to Improve Yoast SEO Skills

To improve Yoast SEO as a Blogger:

Solid keyword focus: Choose a primary keyword per post and weave it into title, H1, early paragraph, and alt text where natural.
Green lights, with judgment: Use Yoast’s SEO and readability checks as guardrails—don’t sacrifice clarity for a checkbox.
Rich snippets: Configure schema types and craft concise meta titles and descriptions to lift CTR.
Internal linking: Use Yoast’s suggestions to connect related content and strengthen topical clusters.
Media optimization: Descriptive filenames, alt text, and compression keep pages fast and understandable.
Sitemaps and indexing: Generate XML sitemaps and keep low-value pages out of search with noindex when appropriate.
Social previews: Customize how posts appear when shared to maximize engagement.
Monitor performance: Pair insights from analytics and search data with Yoast’s guidance to refine content.
Update old posts: Refresh content and re-optimize as topics evolve.

Applied consistently, Yoast becomes a fast feedback partner that sharpens every post.

How to Display Yoast SEO Skills on Your Resume

10. Hootsuite

Hootsuite is a social media management platform that enables bloggers to schedule posts, track the performance of their content, and manage multiple social media accounts from one dashboard.

Why It's Important

Hootsuite streamlines social publishing and engagement, saving time while giving you a clearer picture of what resonates across platforms.

How to Improve Hootsuite Skills

For efficient outreach and management:

Plan in batches: Use the content calendar to queue a steady cadence of posts.
Track what matters: Build reports for reach, clicks, conversions, and top-performing posts.
Automate distribution: Share new blog posts automatically via RSS to keep channels active.
Smart hashtags: Research and save hashtag sets by topic to expand discovery.
Engage promptly: Monitor mentions and comments in streams and reply fast to build community.

Small, consistent optimizations compound into stronger social traction.

How to Display Hootsuite Skills on Your Resume

11. Semrush

Semrush is a comprehensive digital marketing tool that bloggers use for SEO research, including keyword discovery, content strategy, competitor analysis, and site audits to improve a blog’s visibility and ranking on search engines.

Why It's Important

Semrush brings competitive intel, keyword insights, and technical audits into one place, helping you publish content that can actually rank—and win.

How to Improve Semrush Skills

To get more from Semrush, consider:

Keyword discovery: Use Keyword Magic and intent filters to find topics with realistic difficulty and real demand.
Position tracking: Monitor rankings for priority pages and spot opportunities to update and reclaim positions.
Competitor research: Analyze rivals’ top pages and backlinks; model what works, then add your unique value.
SEO Writing Assistant: Optimize drafts for readability, tone, and topical coverage before publishing.
Backlink audit: Identify toxic links, pursue quality placements, and diversify referring domains.
Content audits: Refresh underperforming posts, merge thin pages, and maintain topical authority.

Use insights to guide priorities, not overwhelm them—ship, measure, refine, repeat.

How to Display Semrush Skills on Your Resume

12. Content Management

Content management for a blogger involves creating, organizing, storing, and publishing information or posts on a blog platform to engage and inform readers effectively.

Why It's Important

Content management keeps your output consistent, relevant, and discoverable. It turns scattered ideas into a cohesive publishing engine.

How to Improve Content Management Skills

Improve organization, planning, and distribution with these moves:

Content calendar: Plan topics, owners, and deadlines. Batch similar tasks to reduce context switching.
Workflow: Define stages (ideation, outline, draft, edit, design, publish, distribute, update) and stick to them.
SEO baked-in: Set target keywords, internal links, and on-page elements as part of the checklist—not afterthoughts.
Repurpose: Turn posts into newsletters, carousels, short videos, and downloadable assets.
Quality control: Use editorial guidelines and pre-publish checklists for tone, accuracy, links, and accessibility.
Maintenance: Update aging posts, fix broken links, and prune content that no longer serves readers.
Backups and versioning: Keep reliable backups and track changes to avoid accidental losses.

With tight processes, your content stays sharp, timely, and scalable.

How to Display Content Management Skills on Your Resume

Top 12 Blogger Skills to Put on Your Resume