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What does an Email Marketing Specialist do?

Learn all about Email Marketing Specialist duties, skills and much more. Get expert advice on how to become an Email Marketing Specialist.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 4 min read

An email marketing specialist is responsible for creating and managing email marketing campaigns to promote a company's products or services. They work with a team of designers, copywriters, and other marketing professionals to create email content that is both informative and visually appealing. Email marketing specialists must have a strong understanding of email marketing best practices, including list segmentation, campaign automation, and deliverability. They also must be able to analyze data to determine the effectiveness of email campaigns and make recommendations for improvements.

Email Marketing Specialist job duties include:

  • Designing email campaigns that are aligned with company goals
  • Creating engaging content for emails
  • Building and managing email lists
  • Segmenting email lists to target specific audiences
  • Conducting A/B testing on email campaigns
  • Scheduling and sending emails using email marketing software
  • Analyzing metrics to assess the performance of email campaigns
  • Identifying areas for improvement in email campaigns
  • Working with other marketing team members to ensure cohesive campaign strategy

Email Marketing Specialist Job Requirements

An Email Marketing Specialist is responsible for developing and managing email marketing campaigns to promote products or services. They must have excellent writing, communication, and organizational skills. A bachelor’s degree in marketing, communications, or a related field is required. Certification in email marketing is preferred. Two to four years of experience working in email marketing or a related field is required.

Email Marketing Specialist Skills

  • Email campaign planning
  • Email list management
  • Email template design
  • A/B testing
  • Deliverability
  • Inbox placement
  • Spam testing
  • Marketing automation
  • Lead nurturing
  • Transactional emails
  • Reporting and analytics
  • CAN-SPAM compliance

Related: Top Email Marketing Specialist Skills: Definition and Examples

How to become an Email Marketing Specialist

An email marketing specialist is responsible for creating and executing email marketing campaigns to promote a company’s products or services. They work closely with other marketing team members to create email content that is aligned with the company’s overall marketing strategy.

Email marketing specialists must have a strong understanding of email marketing best practices, including list segmentation, subject line optimization, and email deliverability. They should also be well-versed in HTML and CSS, as they will often be responsible for coding emails.

To become an email marketing specialist, you should start by pursuing a degree in marketing, advertising, or communications. Once you have completed your degree, look for entry-level jobs at marketing agencies or companies with in-house marketing departments. Be sure to highlight any experience you have with email marketing software, such as MailChimp or Constant Contact, in your resume and cover letter.

Once you have landed an entry-level position, take the time to learn as much as you can about email marketing. Attend conferences and webinars on the topic, and read industry publications to keep up with the latest trends. As you gain more experience, you can begin to take on more responsibility within your role. Eventually, you may even be able to lead your own email marketing campaigns.

Related: Email Marketing Specialist Resume Example

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