What does an Ecommerce Manager do?

Learn all about Ecommerce Manager duties, skills and much more. Get expert advice on how to become an Ecommerce Manager.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

An ecommerce manager is responsible for the online sales of a company. This includes managing the website, creating and managing online marketing campaigns, and overseeing customer service for online orders.

Ecommerce Manager job duties include:

  • Overseeing the development and maintenance of the ecommerce website
  • Ensuring a seamless customer experience across all devices and platforms
  • Managing website content, including product descriptions, images, and videos
  • Analyzing website traffic and performance data to identify trends and opportunities
  • Developing and implementing SEO and SEM strategies to drive traffic to the website
  • Planning and executing promotional campaigns and sales events
  • Managing inventory levels to ensure adequate stock is available to meet customer demand
  • Processing customer orders and managing shipping and logistics
  • Handling customer service inquiries and resolving issues
  • Working with cross-functional teams to develop new features and enhancements for the website

Ecommerce Manager Job Requirements

An Ecommerce Manager is responsible for the overall success of an online store. They must have a strong understanding of ecommerce platforms and how to optimize them for maximum sales. They should also be well-versed in digital marketing and understand how to drive traffic to an online store. Education-wise, a bachelor's degree in business or a related field is preferred. Certification is not required, but it can certainly help one's career prospects. As for experience, it is beneficial to have at least a few years of experience managing an online store before applying for this role.

Ecommerce Manager Skills

  • Ecommerce
  • Marketing
  • Social Media
  • Business
  • Strategy
  • Planning
  • Execution
  • Data Analysis
  • Customer Service
  • Sales
  • Product Management

Related: Top Ecommerce Manager Skills: Definition and Examples

How to become an Ecommerce Manager

Ecommerce managers are responsible for overseeing the online sales of a company. They work with teams of designers, developers, and marketing professionals to create an effective online presence for their company. In order to become an ecommerce manager, you will need to have experience in online sales and marketing. You will also need to be familiar with web design and development. Additionally, it is helpful to have a background in project management.

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