What does an Account Director do?
Published 3 min read
An account director is responsible for managing and developing client relationships. They work with clients to identify their needs and develop strategies to meet those needs. They also oversee the account team and ensure that work is completed on time and within budget.
Account Director job duties include:
- Develop and oversee implementation of annual marketing plans and budgets for assigned accounts
- Direct account teams in the development of creative briefs and other project deliverables
- Collaborate with account teams to develop strategic marketing proposals for new business opportunities
- Approve all final marketing materials prior to release
- Monitor industry trends and competitor activity, providing insights and recommendations to account teams
- Attend client meetings and presentations as needed, representing the agency in a professional manner
- Manage client relationships, proactively addressing concerns and issues as they arise
- Review monthly invoices for accuracy and ensure timely payment by clients
- Develop and maintain strong working knowledge of assigned clients’ businesses, products, and services
Account Director Job Requirements
Most account directors have a bachelor's degree in advertising, marketing, business administration, or a related field. Many have advanced degrees, such as a master's degree in business administration (MBA) with a concentration in marketing. Many account directors also have certification from the American Association of Advertising Agencies (4A's) or the American Marketing Association (AMA). Account directors typically have at least five years of experience working in advertising or marketing, and some have more than 20 years of experience.
Account Director Skills
- Communication
- Organization
- Strategic Planning
- Budgeting
- Client Management
- Business Development
- Negotiation
- Team Leadership
- Presentation Skills
- Problem Solving
- Time Management
Related: Top Account Director Skills: Definition and Examples
How to become an Account Director
The role of an account director is to oversee and manage a team of account executives who are responsible for developing and maintaining relationships with clients. As an account director, you will be responsible for ensuring that your team provides excellent customer service and meets all deadlines. In order to become an account director, you will need to have several years of experience working in customer service or sales. Additionally, it is helpful to have a bachelor’s degree in business or a related field. If you have the necessary experience and education, you can apply for a job as an account director at a advertising agency or marketing firm.
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