What does a Senior Sales Manager do?

Learn all about Senior Sales Manager duties, skills and much more. Get expert advice on how to become a Senior Sales Manager.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

A senior sales manager is responsible for leading and managing a team of salespeople in order to achieve set targets. This involves setting quotas, developing sales strategies, and providing training and support to sales staff. The senior sales manager may also be involved in key account management, negotiating contracts, and developing relationships with clients.

Senior Sales Manager job duties include:

  • Meeting with clients to discuss their advertising needs
  • Negotiating ad space and rates with clients
  • Creating sales proposals for potential new clients
  • Managing a team of sales representatives
  • Setting sales targets and quotas for the sales team
  • Monitoring sales team performance and providing feedback
  • Developing marketing strategies to increase sales
  • Planning and attending industry events and trade shows
  • Keeping up with industry trends and news

Senior Sales Manager Job Requirements

A Senior Sales Manager typically has a Bachelor's degree in business or a related field, and 7-10 years of experience in sales management. They may also have a Master's degree or an MBA. They must have excellent communication, interpersonal, and leadership skills, as well as knowledge of sales strategies and techniques. They must be able to motivate and manage a sales team, and be able to meet sales goals. Certification from a professional organization such as the American Management Association may be required.

Senior Sales Manager Skills

  • Prospecting
  • Lead generation
  • Client relationship management
  • Pipeline management
  • Forecasting
  • Quota achievement
  • Territory planning
  • Account management
  • Key account management
  • New business development
  • Channel sales

Related: Top Senior Sales Manager Skills: Definition and Examples

How to become a Senior Sales Manager

The Senior Sales Manager is responsible for the sales team and ensuring that targets are met. They work closely with the marketing team to develop strategies and plans to increase sales. They also provide support and guidance to sales staff.

To become a Senior Sales Manager, you will need several years of experience in sales and management. You will also need to have a proven track record of success in sales. Strong communication and interpersonal skills are essential, as you will be working with a variety of people.

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