What does a Senior Account Manager do?
Published 4 min read
A Senior Account Manager is responsible for developing and maintaining relationships with key clients. They work to understand the client's needs and objectives and create customized solutions that address those needs. They also work with other members of the account team to ensure that all deliverables meet the client's expectations.
Senior Account Manager job duties include:
- Meeting with clients to discuss their advertising needs
- Developing advertising campaigns that are effective and meet the client’s objectives
- Negotiating ad space with media outlets
- Planning and managing budgets
- Overseeing the production of advertising materials
- Monitoring and evaluating the effectiveness of campaigns
- Liaising with copywriters, designers, printers, etc. to ensure smooth execution of campaigns
- Keep up to date with developments in the advertising industry
- Attend industry events and networking functions
Senior Account Manager Job Requirements
A Senior Account Manager typically has a Bachelor's degree in business or a related field, and 5-10 years of experience in account management, sales, or a related field. They must be able to develop and maintain relationships with clients, understand their needs, and provide solutions that meet those needs. They must be able to negotiate contracts, manage projects, and meet deadlines. They must also be able to train and manage teams of account managers.
Senior Account Manager Skills
- Strong communication skills
- Excellent organizational skills
- Ability to multitask and prioritize
- Strong negotiation skills
- Good people skills
- Ability to work under pressure
- Time management skills
- Good computer skills
- Writing skills
- Math skills
- Research skills
Related: Top Senior Account Manager Skills: Definition and Examples
How to become a Senior Account Manager
A Senior Account Manager is a professional who provides guidance and support to clients in order to help them achieve their desired outcomes. This role is responsible for developing and maintaining relationships with clients, as well as managing accounts and projects. In order to become a Senior Account Manager, one must have excellent communication and interpersonal skills, as well as experience in customer service and account management.
The first step to becoming a Senior Account Manager is to develop strong communication and interpersonal skills. It is important to be able to build rapport with clients and understand their needs in order to provide the best possible service. Additionally, it is essential to be able to effectively communicate project updates and deadlines to ensure that all parties are on the same page.
Next, gaining experience in customer service and account management is key. It is important to be able to handle customer inquiries and concerns in a professional manner. Additionally, being able to manage multiple accounts simultaneously is a valuable skill that will come in handy in this role.
Once you have developed the necessary skills and gained the relevant experience, you can begin applying for Senior Account Manager positions. When applying for jobs, be sure to highlight your communication, interpersonal, and customer service skills. Additionally, include any relevant experience you have in managing multiple accounts. With the right skillset and experience, you can land the job of your dreams and become a Senior Account Manager!
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