What does a Promotions Manager do?

Learn all about Promotions Manager duties, skills and much more. Get expert advice on how to become a Promotions Manager.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 4 min read

A promotions manager is responsible for the planning and execution of marketing and promotional campaigns. They work with other members of the marketing team to develop strategies that will raise awareness of the company's products or services. Promotions managers also oversee the budget for their campaigns and track the results to ensure that the campaigns are effective.

Promotions Manager job duties include:

  • Develop and execute promotional campaigns to create awareness and drive sales
  • Work with marketing team to develop creative and effective promotional materials
  • Plan and coordinate promotional events such as product launches, trade shows, and open houses
  • Manage budgets for promotional activities and track ROI
  • Develop relationships with key customers, partners, and influencers
  • Monitor industry trends and competitor activity
  • Generate ideas for new promotions and campaigns
  • Analyze data from past promotions to inform future strategies
  • Write copy for promotional materials such as website content, brochures, and email campaigns
  • Stay up-to-date on latest marketing trends

Promotions Manager Job Requirements

Most promotions managers have a bachelor's degree in marketing, advertising, or business administration. Some positions may require a master's degree. Promotions managers typically have several years of experience working in marketing, advertising, or public relations before being promoted to manager. They must be able to think creatively to develop promotional campaigns that will achieve the desired results. In addition, they must be able to work within a budget and manage projects from start to finish. Some promotions managers may be certified in marketing or project management.

Promotions Manager Skills

  • Promotions
  • Marketing
  • Event Planning
  • Public Relations
  • Advertising
  • Social Media
  • Budgeting
  • Negotiation
  • Communication
  • Creativity
  • Organizational

Related: Top Promotions Manager Skills: Definition and Examples

How to become a Promotions Manager

A promotions manager is responsible for planning and executing marketing campaigns that promote a company’s products or services. They work closely with other members of the marketing team, as well as with sales staff, to ensure that campaigns are targeted and effective.

The job of promotions manager requires both creative and analytical skills. Creativity is needed to develop marketing concepts that will capture the attention of consumers, while analytical skills are necessary to track the results of campaigns and make adjustments as needed.

In order to become a promotions manager, it is important to have a solid foundation in marketing principles. A bachelor’s degree in marketing or a related field is typically required for this position. Additionally, experience working in marketing or sales is often helpful.

Those interested in becoming a promotions manager should be prepared to work hard and long hours, as campaigns often require long days and nights to complete. However, the rewards can be great, both professionally and personally. Seeing a campaign come together and be successful is an incredibly gratifying experience.

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