What does a Promotions Coordinator do?

A Promotions Coordinator is responsible for planning and executing promotional campaigns for their company. This includes working with marketing and advertising to create cohesive campaigns, as well as managing budgets and timelines. The Promotions Coordinator must be able to think creatively to come up with new and innovative ways to promote their products or services. They must also be able to work well under pressure and meet deadlines.

Promotions Coordinator job duties include:

Developing and implementing promotional campaigns
Coordinating campaign activities, including advertising, public relations, media relations, trade shows, and special events
Managing budgets and maintaining cost-effective promotional programs
Writing press releases, newsletters, and other marketing collateral
Creating and managing social media content
Tracking campaign results and preparing reports
Conducting market research to identify opportunities and trends
Collaborating with internal teams to develop promotional strategies
Building relationships with external partners and vendors

Promotions Coordinator Job Requirements

A Promotions Coordinator typically needs at least a bachelor's degree in marketing, advertising, or a related field, although some jobs may only require an associate's degree. Certification is not typically required, but it may give job seekers a competitive edge. Prior experience working in promotions, marketing, advertising, or a related field is also helpful. Strong communication, organizational, and interpersonal skills are essential for success in this role.

Promotions Coordinator Skills

Organizational skills
Time management skills
Communication skills
Writing skills
Research skills
Marketing skills
Event planning skills
Budgeting skills
Creativity
Flexibility
Interpersonal skills

How to become a Promotions Coordinator

The job of a promotions coordinator is to develop and implement marketing campaigns to promote a product, service, or event. They work with other members of the marketing team to create advertising and public relations materials, and they also coordinate the logistics of promotional events. To become a promotions coordinator, you will need at least a bachelor’s degree in marketing, advertising, or communications. Many coordinators have previous experience working in marketing or event planning. Strong organizational skills and the ability to multitask are essential in this role.