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What does a Media Executive do?

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

A media executive is responsible for the overall operation of a media company. They work with the CEO to develop strategies for the company and oversee the implementation of those strategies. They also work with the sales and marketing teams to ensure that the company's products and services are being promoted effectively.

Media Executive job duties include:

  • Create and oversee social media accounts for the company
  • Manage and monitor all online activity related to the company, including website content, blog posts, etc.
  • Develop and implement strategies for promoting the company and its products/services online
  • Keep abreast of latest trends and developments in social media and digital marketing
  • Monitor competitor activity and adjust strategies accordingly
  • Liaise with other departments within the company to ensure a coordinated approach to digital marketing efforts
  • Plan and manage digital marketing budgets
  • Generate monthly reports on performance against objectives
  • Attend industry events and networking functions

Media Executive Job Requirements

A media executive is responsible for the day-to-day operations of a media company. They oversee the production of content, manage budgets and schedules, and ensure that all legal and regulatory requirements are met. A media executive must have a bachelor's degree in business, communications, or a related field. They must also have extensive experience working in the media industry.

Media Executive Skills

  • Communication
  • Writing
  • Editing
  • Research
  • Social Media
  • Marketing
  • Public Relations
  • Event Planning
  • Project Management
  • Budgeting
  • Time Management

Related: Top Media Executive Skills: Definition and Examples

How to become a Media Executive

In order to become a media executive, one must have a passion for the media industry and a desire to lead. One must also be able to think strategically, be creative, and have excellent communication and people skills.

A media executive is responsible for the overall operation of a media company or organization. They develop and implement strategies to grow the business and achieve financial goals. They also oversee the creation of content, manage relationships with clients and partners, and negotiate contracts.

The path to becoming a media executive typically begins with several years of experience working in the media industry in various roles. This experience gives executives the knowledge and understanding of the business needed to be successful in a leadership role. Many executives also have a college degree in business, communications, or another relevant field.

If you have a passion for the media industry and want to take on a leadership role, then a career as a media executive may be for you. To be successful in this role, you will need to be strategic, creative, and an excellent communicator. With several years of experience in the industry and a college degree in hand, you will be well on your way to becoming a top media executive.

Related: Media Executive Resume Example

Related: Media Executive Interview Questions (With Example Answers)

Editorial staff

Photo of Brenna Goyette, Editor

Editor

Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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