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What does a Marketing Specialist do?

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 4 min read

A marketing specialist is responsible for creating and implementing marketing campaigns that promote a company's products or services. They may work with advertising agencies to develop creative concepts, write copy, and produce television, radio, and print ads. They may also be responsible for planning and executing marketing events, such as trade shows, product demonstrations, and promotional giveaways. In addition, marketing specialists may develop and oversee direct marketing programs, such as direct mail, e-mail, and telemarketing campaigns.

Marketing Specialist job duties include:

  • Conduct market research to find out more about customer trends
  • Plan and oversee advertising and promotion campaigns
  • Collaborate with colleagues, clients, and suppliers to create cohesive campaigns
  • Brainstorm new and creative growth strategies
  • Analyze data to help shape future marketing plans and strategies
  • Monitor competitor activity and generate leads for new business opportunities
  • Stay up-to-date with digital marketing trends and technologies
  • Write copy for promotional materials, including ads, brochures, and website content
  • Help organize promotional events such as product launches, open days, exhibitions, and roadshows
  • Manage budgets and track campaign expenditure

Marketing Specialist Job Requirements

A Marketing Specialist typically needs a bachelor's degree in marketing, communications, or a related field. Many employers also prefer candidates who have a master's degree in business administration (MBA) with a concentration in marketing. In addition, Marketing Specialists should have experience working in the marketing department of a company and be proficient in marketing research, social media, and web analytics software. Some employers may also require Marketing Specialists to be certified in Google Analytics or another web analytics program.

Marketing Specialist Skills

  • Writing
  • Research
  • Analysis
  • Marketing Strategy
  • Campaign Management
  • Project Management
  • Budgeting
  • Client Relations
  • Public Speaking
  • Social Media
  • Event Planning
  • Creativity

Related: Top Marketing Specialist Skills: Definition and Examples

How to become a Marketing Specialist

A marketing specialist is a professional who helps businesses promote their products or services. Marketing specialists use their skills in market research, advertising, and public relations to create campaigns that generate interest and sales.

If you want to become a marketing specialist, you will need to have strong communication and writing skills. You should also be creative and have the ability to think outside the box. In addition, it is helpful to have some experience with graphic design or video editing.

To begin your career as a marketing specialist, you will likely need to earn a bachelor’s degree in marketing or a related field. Once you have your degree, you can apply for jobs at advertising agencies, public relations firms, or marketing departments of companies.

If you are interested in becoming a marketing specialist, start by studying hard and earning good grades in school. Then, get involved in extracurricular activities that will help you develop your skills. Finally, pursue a degree in marketing or a related field. With dedication and hard work, you can achieve your goal of becoming a marketing specialist.

Related: Marketing Specialist Resume Example

Related: Marketing Specialist Interview Questions (With Example Answers)

Editorial staff

Photo of Brenna Goyette, Editor


Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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