What does a Marketing Representative do?

Learn all about Marketing Representative duties, skills and much more. Get expert advice on how to become a Marketing Representative.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

A marketing representative is responsible for promoting and selling a company's products or services. They may work directly with customers or clients, or they may work behind the scenes to develop marketing campaigns and strategies. Marketing representatives typically have a background in marketing, sales, or communications.

Marketing Representative job duties include:

  • Identify potential customers and target markets
  • Research and analyze market trends
  • Develop marketing plans and strategies
  • Oversee the development and execution of marketing campaigns
  • Monitor campaign performance and adjust strategies as needed
  • Collaborate with other departments to ensure cohesive campaigns
  • Track customer engagement and analyze data to identify areas of improvement
  • Develop and maintain positive relationships with customers and key opinion leaders
  • Stay up-to-date on industry trends and developments

Marketing Representative Job Requirements

Most companies require a minimum of a bachelor’s degree in marketing, communications, or a related field for their marketing representative positions. Many employers also prefer candidates with previous experience working in marketing or sales. Some companies may require certification in specific areas, such as Google Analytics or HubSpot Inbound Marketing.

Marketing Representative Skills

  • Customer service
  • Communication
  • Writing
  • Organization
  • Time management
  • Research
  • Analytical
  • Problem solving
  • Multitasking
  • Detail oriented
  • Microsoft Office

Related: Top Marketing Representative Skills: Definition and Examples

How to become a Marketing Representative

A marketing representative is responsible for promoting and selling a company's products or services. They work closely with customers and clients to identify their needs and develop solutions that meet those needs. Marketing representatives typically have a bachelor's degree in marketing or a related field, and many have experience working in sales or customer service. To become a marketing representative, you will need to develop strong communication and interpersonal skills, as well as a deep understanding of the principles of marketing.

Related: Marketing Representative Resume Example

Related: Marketing Representative Interview Questions (With Example Answers)