What does a Marketing Communications Manager do?
Published 3 min read
A marketing communications manager is responsible for planning, executing, and measuring marketing campaigns to promote products or services. They work with internal teams and external agencies to develop marketing materials, create and implement marketing plans, and track and analyze the results of campaigns.
Marketing Communications Manager job duties include:
- Developing and implementing marketing and communications plans
- Researching, writing and editing content for marketing collateral, website, social media, etc.
- Managing projects and timelines for the production of marketing materials
- Coordinating with outside vendors on the design and production of marketing materials
- Planning and executing events such as trade shows, webinars, etc.
- Developing and managing budgets for marketing initiatives
- Creating and managing email marketing campaigns
- Analyzing data to measure the effectiveness of marketing programs and making recommendations for improvement
- Staying up-to-date on industry trends and best practices
Marketing Communications Manager Job Requirements
A Marketing Communications Manager typically has a bachelor's degree in marketing, communications, or a related field. Many employers also require experience in marketing, communications, or a related field. Some employers may require certification in marketing or communications.
Marketing Communications Manager Skills
- Excellent written and verbal communication skills
- Strong organizational and time management skills
- Ability to multitask and prioritize tasks
- Ability to work under pressure and meet deadlines
- Strong attention to detail
- Creative thinking and problem solving skills
- Research and analytical skills
- Strategic planning and execution skills
- Budgeting and financial management skills
- Project management skills
- Relationship building and networking skills
Related: Top Marketing Communications Manager Skills: Definition and Examples
How to become a Marketing Communications Manager
The job of a marketing communications manager is to oversee the advertising, public relations, and marketing efforts for their company. They are responsible for creating and executing marketing plans, as well as managing budgets and personnel. In order to become a marketing communications manager, one must have a bachelor’s degree in marketing, communications, or a related field. Additionally, experience in the field of marketing or communications is often required. Marketing communications managers must be able to think creatively, work well under pressure, and be detail-oriented. They must also have strong writing and interpersonal skills.
Related: Marketing Communications Manager Resume Example
Related: Marketing Communications Manager Interview Questions (With Example Answers)