What does a Floral Manager do?

Learn all about Floral Manager duties, skills and much more. Get expert advice on how to become a Floral Manager.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

A floral manager is responsible for the overall operation of a floral department. They may oversee the work of floral designers, and are responsible for ordering flowers, managing inventory, and ensuring the quality of products. They may also be responsible for training new employees and providing customer service.

Floral Manager job duties include:

  • Overseeing the design and creation of floral arrangements
  • Managing a team of floral designers and assistants
  • Ordering flowers and supplies
  • Staying up-to-date on current trends
  • Creating seasonal displays
  • Working with clients to create custom arrangements
  • Planning and executing events
  • Training new employees
  • Maintaining the flower shop’s website and social media presence

Floral Manager Job Requirements

Floral managers typically have a high school diploma or equivalent. They may also have certification from a vocational school or community college. Many floral managers have several years of experience working in a flower shop or nursery. They must be able to identify different types of flowers and plants, and know how to care for them. They must also be able to design arrangements and handle customer orders.

Floral Manager Skills

  • Floral design
  • Customer service
  • Event planning
  • Budgeting
  • Marketing
  • Social media
  • Teamwork
  • Leadership
  • Time management
  • Organization
  • Problem solving

Related: Top Floral Manager Skills: Definition and Examples

How to become a Floral Manager

Floral managers are responsible for the overall operation of a floral department. They may work in a retail setting, such as a grocery store, or in a more specialized setting, such as a florist shop. Floral managers typically have at least a high school diploma, although some jobs may require postsecondary education, and must complete on-the-job training.

The duties of a floral manager include ordering flowers and supplies, hiring and training employees, creating displays, and maintaining records. They also ensure that the department meets health and safety standards and provides excellent customer service. To be successful, floral managers must be organized, detail-oriented, and able to multitask. They must also have good people skills and be able to handle customer complaints in a professional manner.

If you are interested in becoming a floral manager, you should first consider whether you have the necessary skills and qualifications. Then, you can look for job openings at retail stores or florist shops. Once you find a position that interests you, be sure to apply promptly and follow up with the employer to demonstrate your interest in the position.

Related: Floral Manager Resume Example

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